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Survey: Your Advice To The New Leica CEO


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Sorry, had to delete one post: No discussions please, only advice for the new CEO.

 

Thanks

Andreas

I have been deleting too. Ladies and Gentlemen, please....

And the request was one sentence, not an essay.

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Build up Leica’s research and development capability to assist innovation and the development of market-leading products.

 

Pay no heed to the advice you get from internet forums! You’ll get much more useful data from professional market research as long as you commission it intelligently.

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Very best of luck Herr Kaltner!

 

I am a traditionalist, and respect the legacy of a great company and it's sublime products, while I cannot expect a return to the old ways I hope that the thread of quality and resilience that made your company great will remain as a beacon in a fickle world where consumerism and transitory satisfaction dominates, dare to be different.

 

Sincerely

Charles Janssen Schmidt

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Best whishes !!! You hold a dream position for any manager who is also a photo passionate ... :)

 

- Stick on heritage and brand name... two very solid and valuable assets.

- Pursue the RIGHT balance (in product mix, marketing strategy, R&D investiments) between prestige product for consumers and high quality products for professionals : this can be the winning combination for the company survival in the long term..

Edited by luigi bertolotti
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Stop trying to compete on a technological level against technological giants ... you have two very different photographic experiences in the M Rangefinder way of seeing the world, and the versatility and simplicity of the S ... it is those differences that need to be better communicated, taught, demonstrated and supported to bring in new users that would benefit from it once they understand the benefits of a unique photographic experience.

 

Marc Williams

FOTOGRAFZ, LLC

Leica MM and S(006) user.

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Stay true to Leica's heritage and make desirable photographic tools - do not bloat the M with features for people with little interest in photography.

 

Forget Leica T. Why not make an entry-level rangefinder instead, with APS-C sensor?

 

Keep making high quality cameras in Germany.

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If you talk to people outside the rarefied world of Leica and photography there are a couple of perceptions attached to the brand. Very expensive product and quality product. In that order. If you can reverse the order of those perceptions and reduce the impact of price you will open the market to all those who aspire to the brand but cannot justify (which is not the same as afford) to join in.

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Stay true to Leica's heritage and make desirable photographic tools - do not bloat the M with features for people with little interest in photography.

 

Forget Leica T. Why not make an entry-level rangefinder instead, with APS-C sensor?

 

Keep making high quality cameras in Germany.

 

About price, keep them where they are and do not compromise on quality of the product or outsource to cheaper countries - there are enough plastic cameras made in China available from other brands.

 

The second hand market makes Leica cameras accessible to those who cannot justify or afford new cameras.

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Keep the simplicity of form and function of the Leica M digital series, and consider marketing two versions in the next generation M : an economy 16 to 18MP version optimized for low light shooting, and a pricier 36 to 50MP high resolution model for high image quality daylight & tripod shooting to compete with the capabilities of the Nikon D800 family and Canon's new 5DS family.

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Herr Kaltner, please help Leica AG decide whether their photographic division will be a boutique brand that makes extremely capable but pricey toys for the rich, or if they will be a manufacturer of high quality, reliable, dependable tools worthy of serious consideration by working professionals.

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"Handmade in Germany." Simplicity and quality. Not more "me too" cameras packed with every conceivable feature. Keep concentrating on the essentials: best technical performance, ease of use, robustness, reliability, and durability. One more: upgradeability.

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