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Hessenpark News: Official - No R10: no FF M9 (yet)


andybarton

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Indeed. There is a huge German mathematical tome, in two volumes. Allegedly, all the theorems are in volume one, and all the verbs are in volume two. (Hope our German friends take this doubtless apocryphal story in good part!)

 

In Germany I have heard several times that there is a professor somewhere who structured his lectures so that the last ten minutes were spent reciting the necessary verbs to give meaning to the first part :)

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Ah, one detail I misinterpreted the first time:

 

- Gesamtmarkt sind 10.000 Kameras pro Jahr

- Angestrebter Marktanteil ist mind. zweistellig

 

- The entire market is 10000 cameras per year.

- Desired marketshare is at least two digits.

 

In other words, if the statements are accurate and my interpretation correct, Leica hopes to sell at least 1000 cameras per year, not 10000, which would include Hasselblad and Phase One. This sounds like an attainable goal, and I am very happy to hear that.

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More than twice as many 50 Summilux ASPH lenses are sold as 50 Summarits!!!

 

I had to re-read that several times to be sure that it was right. I guess there are more dentists among us than previously believed, eh Jaap? ;) This means in effects that the highest quality lenses are actually one of the major attractions of the system, and people aren't necessarily willing to enter into compromises in specification to enter the system. Interesting. I haven't quite parsed this fully yet, to see what that means about the best direction for the future.

 

It could also mean that the 50 Summarit is an extremely poor seller. Somewhere else it is reported that the little (and relatively cheap) 28/F2.8 ASPH is the current best selling M lens which turns the 50mm sales pattern (and your 'no-compromise' theory) on its head. I suspect that in these days of cropped sensors, 50mm lenses in general are simply not as popular as they might be and the 50/F1.4 ASPH is still selling well because it is one of the most accomplished lenses Leica have ever made that also 'just happens to be a 50mm lens'.

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Just out of curiosity, how many folks will rearrange their lenses lineup once the FF M9 show up? this may affect the sales of some lenses too.

 

Not me, I had all the lenses I wanted before the M8 was announced. I added a 24mm to fill out the wide end of the M8.

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Just out of curiosity, how many folks will rearrange their lenses lineup once the FF M9 show up? this may affect the sales of some lenses too.

 

I'm thinking of a 21/35/50 for myself.

 

In the unlikely event that I could afford it, I'd swap my 15 for a 21 and 75 for 90 - and keep the 35 and 50.

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Just out of curiosity, how many folks will rearrange their lenses lineup once the FF M9 show up? this may affect the sales of some lenses too.

 

I'm thinking of a 21/35/50 for myself.

Not me; my lenses fit both formats just fine.

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If all this Hessenpark news is so official, why won't Leica put out an official statement about what was covered there and under the Leica letterhead?

 

It seems to me Leica is just feeding the fan boys and not really wanting to commit to anything.

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Not me; my lenses fit both formats just fine.

 

You guys just have way too many stuff than you'll actually need. :p I seldom keep stuff that I won't use so they're constantly changing but I do admit, there are many special items which I have never thought of parting with.

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My M lens lineup is tailored to full frame, with the 35 Lux ASPH being the one compromise for the M8. I might sell it when the M9 arrives, but then again, it is a chrome version with no focus shift, so I might also just keep it, since it would be very hard to replace.

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Just out of curiosity, how many folks will rearrange their lenses lineup once the FF M9 show up? this may affect the sales of some lenses too.

 

I'm thinking of a 21/35/50 for myself.

 

I have 24/35/75 and the M8.

 

When the M9 comes only a 50mm will be needed.

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The fact that Leica canceled the 'R10" is disappointing; but a wise decision. The are not stopping supporting the R user or lenses - they said that.

 

Try and see what the latest designs and features are now in the industry, and consider that maybe, just maybe, that 'mirrored finders' are going the way of the dinosaur. More and more cameras are becoming HD or some type of video captive featured.

 

My point is that as shocking as all of this seems to be - from a marketing, technology, sales, and numerous other ways, including surviving it makes sense. We'll have a 'body' of some sort for the R lenses we love to use and as long as it performs and 'sees' the way a Leica does, well, I'd rather have it sooner than later, but as long as they say that they aren't stopping, I'll wait.

 

With every negative there is a positive.

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Wonder why Canikon still use optical viewfinders. They must be outdated i guess. :p

 

They use it just because they have an inherited system from the film days. And that may be a problem for them in a few years... And the same goes for Nikon and Sony. New opportunities will be open to other companies that will be able to offer competitive products based on mirror-less cameras. Even Olympus started with a fresh reflex system and now are spliting their efforts between two branches: the original reflex and the new mirror-less system. Canon, Nikon and Sony can do the same, but that would kill their reflex systems... (they can do it for APS-C cameras though).

 

The question is if it makes sense to start with a new reflex system now, at this moment. The existing R users isn't a large enough base and the R10 would have been a new digital system. Leica starts from zero.

 

I think it doesn't make any sense. You cannot be competitive against Canon, Nikon or Sony at this moment, and the whole concept will be in crisis soon...

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