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Ferrania - moving mass production machinery


Sandokan

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Sorry I bother you so much but I thought this is supposed to be a discussion about this project. I am stating that their site is full of hype with very little information about specific plans or goals beyond saying they are working hard and have lots more to work out..

 

I am commenting on the face they are presenting to the public. And I am commenting on the fact that they are not being asked hard questions. Instead of agreeing or disagreeing, you tell me to shut up and contact the principals involved. So you have no interest in a dialog but are still here.

 

It seems to me that if they would privately tell me or others what their plans are, then this information would already be public. So what else do you know about them if they are so forthcoming with information?

 

E.g., what is the government's investment.. is that not public? What is their overall budget? How many rolls of film do they plan to make over the next 5 years? When do they expect to be earning a profit from film sales? Companies can generally answer these types of questions without giving proprietary information to their competitors and public companies have to. Of course a private company has no obligation to say anything.

 

Ok, so maybe I'm the only one uncomfortable by their 100 year statements and am the only one who would like to know what they mean by that and other things they do.... such as why does their site have those faded clips of terribly done old film tests? Instead why don't they show some beautiful images from the test batches of their E6 film or at minimum some great examples from recent Scotchchrome?

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Ok, so maybe I'm the only one uncomfortable by their 100 year statements and am the only one who would like to know what they mean by that and other things they do.... such as why does their site have those faded clips of terribly done old film tests? Instead why don't they show some beautiful images from the test batches of their E6 film or at minimum some great examples from recent Scotchchrome?

 

If you're not investing, why do you care? Are you trying to save us all from a foolish endeavor? Oh AlanG, our savior! Help us, we are lost without you! :rolleyes:

 

It seems more likely that your self-appointed mission is to tell others what fools they are. This is a violation of the forum's rules and since you have explicitly expressed this opinion on at least one other occasion IMHO moderator intervention and discipline seems appropriate.

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Sorry I bother you so much but I thought this is supposed to be a discussion about this project. I am stating that their site is full of hype with very little information about specific plans or goals beyond saying they are working hard and have lots more to work out..

 

I am commenting on the face they are presenting to the public. And I am commenting on the fact that they are not being asked hard questions.

 

I'm not an investor. Are you? I bought some commemorative film from them (packaged in a one-off designed box) with my name on a "Founder's Wall" of some sort. I failed to ask them details about that wall and what color it might be painted or what the type font will be.

 

It's a privately held company. They can do whatever they want to do. And if they have a good product when they begin commercial production, then I may be a customer. But in the meantime I glean what has been said by David Bias (in his radio talk show interviews and a long thread on a film forum.) And also what Nicola Baldini and Marco Pagni have said to the press. This gives me enough information to consider them as a possibility for new materials when the time comes. Again, I'm not an investor, there is no monetary return for me. It's their business to do how they feel fit.

 

Instead of agreeing or disagreeing, you tell me to shut up and contact the principals involved. So you have no interest in a dialog but are still here.

 

There's nothing to 'agree' or 'disagree' with you here. :confused: You're not really saying anything other than along the lines of 'how is this hyped up company going to sell film when no one uses film anymore.' If the dialogue is specifically 'how' then you need to ask them personally. I'm perfectly fine with everything they've said so far. Again, I'm not an investor.

 

It seems to me that if they would privately tell me or others what their plans are, then this information would already be public. So what else do you know about them if they are so forthcoming with information?

 

Once again, they have disclosed quite a bit so far. And in one interview with Baldini he said, "I apologize in advance if I sometimes won’t be exhaustive because some piece of information is still confidential." Meaning, yes there is information that is not and may never be public. Again, I'm not an investor. I'm a potential customer waiting to see what happens, just like everyone else.

 

E.g., what is the government's investment.. is that not public? What is their overall budget? How many rolls of film do they plan to make over the next 5 years? When do they expect to be earning a profit from film sales? Companies can generally answer these types of questions without giving proprietary information to their competitors and public companies have to. Of course a private company has no obligation to say anything.

 

As far as the Italian government is concerned, it's the Regione Liguria that you need to contact for specifics on their investment. I'm sure that the information is available on an Italian government website. Do some research if you're truly interested or contact David Bias at the NY Ferrania office. He has already freely given out his address on a public forum: FILM Ferrania USA 234 5th Avenue #515 New York, NY. The Italian office is: FILM Ferrania S.R.L. Viale Della Libertà, 57 Cairo Montenotte (SV), Italy.

 

What's their budget? Again, it's a privately held company. How many rolls a year? When do they expect to earn a profit? I'm not sure why you ask these questions. How many Leica cameras does Leica Camera AG produce a year and what is their profit? And again, what's your interest here? A potential investor? You need to contact them.

 

Ok, so maybe I'm the only one uncomfortable by their 100 year statements and am the only one who would like to know what they mean by that and other things they do.... such as why does their site have those faded clips of terribly done old film tests? Instead why don't they show some beautiful images from the test batches of their E6 film or at minimum some great examples from recent Scotchchrome?

 

The '100 Years' is a play on the fact that Ferrania has been producing film for almost 100 years. It's called a marketing slogan. If you don't like it, that's fine. But it's their company. Faded clips? Old film tests? It's a style of contemporary marketing that is popular these days. And it's also playing on the past history of Italian cinema captured on Ferrania's Pancro 30 film. (Have you ever looked carefully at some of Leica's current marketing?) Don't like it? Then tell them so. And anyway, there have always been plenty of good products out there with all sorts of ill-conceived marketing campaigns. I'm sure Ferrania will have several styles over the years. And I'm also sure that there will be examples of real world results of their new film emulsions when the time comes......

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Now here are some thoughts on a new type of forum challenge: the favorite film challenge

 

The new film ought to arrive in our hands in April 2015 or thereabouts. I think we should allow one month for members to get acquainted with it (shooting and developing one first test roll, shooting the winning shot for the competition, developing and scanning this shot). We then allow two weeks for PP (minimal PP, please, as we want to see how you put the film to use, not how you remove all the charm it might have) and uploading to the forum. The next two weeks are allowed for voting on the best shot where all forum members get to vote, just as with all the other challenges in the forum.

 

The winner gets to name the film type and optionally the topic for the next challenge, to be held a few months later. He also earns the warm glow, of course, which results from winning a FORUM CHALLENGE, no less.

 

Any takers? Would that work? Should we set a topic for the first run as well or should it just be restricted to the kickstart reward?

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I heard a toilet flush.

 

:)

 

I think part of the issue was that “photography” has such a disparate variety of functions. (And the same of course goes for other media, too. e.g., a ‘writer’ can write novels or they can write ad copy; both might be considered ‘writers’ but with very different agendas.)

 

Commercial photography is about selling commodities. The difference is that photographic images are used as ‘sales pitches’ instead of verbal or written language. A good commercial photographer is a good salesperson. And both methods (images or written/verbal language) can be seen as highly skilled and “creative” (creative in the sense that one might develop a unique way of ‘pitching’ those goods and services; in the same way a banker might be considered “creative.”) The commercial photographer is a ‘photographer’ in the same way the person who constructs ad copy is a ‘writer.’

 

Then we also have those who produce photographic imagery as a way of interpreting and presenting the world they see around them, as a novelist might do. They are “creative” in the way they ‘pitch’ and share their world view.

 

And so we’re at odds here over materials as we see the world very differently. And we’re likely to define both “photography” and “creativity” very differently, too.

 

Alan comes from the commercial world of selling. Nonetheless, I’m still perplexed as to why he felt so compelled to constantly repeat his views on the futility of using film. Hopefully it's played itself out now.

 

Anyway, I'm always interested when a new company starts up (and this 'Ferrania topic' also reminds of all the discussions and speculation that surrounded Harman taking the reins of Ilford back in 2004.) There is a resurgence of 'artisan' types of goods and services going on these days, despite the huge advances in technology on all fronts. In many urban areas (e.g., LA and SF) the economy is being refreshed with this type of commerce. It's nice to see both new technologies and 'artisan' goods and service happening at the same time.

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Now here are some thoughts on a new type of forum challenge: the favorite film challenge

 

The new film ought to arrive in our hands in April 2015 or thereabouts. I think we should allow one month for members to get acquainted with it (shooting and developing one first test roll, shooting the winning shot for the competition, developing and scanning this shot). We then allow two weeks for PP (minimal PP, please, as we want to see how you put the film to use, not how you remove all the charm it might have) and uploading to the forum. The next two weeks are allowed for voting on the best shot where all forum members get to vote, just as with all the other challenges in the forum.

 

The winner gets to name the film type and optionally the topic for the next challenge, to be held a few months later. He also earns the warm glow, of course, which results from winning a FORUM CHALLENGE, no less.

 

Any takers? Would that work? Should we set a topic for the first run as well or should it just be restricted to the kickstart reward?

 

When the time comes, it might be interesting to contact David Bias and apprise him of this. It would be good publicity for LUF as well as Ferrania. And they might even be interested in it as part of their publicity/marketing for the product, etc.. Anyway, just a suggestion.....

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Now here are some thoughts on a new type of forum challenge: the favorite film challenge ...

 

 

Good idea!

 

Once film is delivered (I have 4 rolls), let us run a test roll and then have the competition. 36 hours to shoot 36 shots (or whatever numbers people prefer, honour basis) and then submit one for the competition.

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  • 2 weeks later...
  • 4 weeks later...

This email just landed in my inbox and made me smile. I think it is very cool that Ferrania is going ahead and I will certainly do my best to support them. It seems to me that they're putting a lot of heart into their work, or it is simply clever marketing. Either way, I've fallen for it. The tests Pete linked to above look really nice.

 

Philip

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  • 6 months later...

Sadly my memory of Ferrania film is that it was pretty dire in comparison to the other makes, so use of their name even would make me very cautious of it.

 

Gerry

I'm curious why you think the machines are incapable of coating any other emulsion than what they did in the past. All they do is coat; the techs will decide what's in the layers. Or am I missing something here?

 

Regards,

s-a

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