SrMi Posted September 6 Share #2381 Posted September 6 Advertisement (gone after registration) 2 hours ago, marchyman said: That someone else being Microsoft who registered the trademark in 2020, filed for registration in 2018. https://trademarks.justia.com/880/95/m12-88095745.html A trademark search for M12 yields 64 results. Among them is an active one by Leica: https://trademarks.justia.com/793/52/m12-79352811.html Serial Number: 79352811 Word Mark: M12 Class Status: Code6 - Active 2 Link to post Share on other sites More sharing options...
Advertisement Posted September 6 Posted September 6 Hi SrMi, Take a look here EVF M rumoured. I'm sure you'll find what you were looking for!
NightPix Posted September 6 Share #2382 Posted September 6 3 hours ago, marchyman said: That someone else being Microsoft who registered the trademark in 2020, filed for registration in 2018. I’m always getting Microsoft and Leica products confused 😵💫. Link to post Share on other sites More sharing options...
NightPix Posted September 6 Share #2383 Posted September 6 1 hour ago, SrMi said: A trademark search for M12 yields 64 results. Among them is an active one by Leica: https://trademarks.justia.com/793/52/m12-79352811.html Serial Number: 79352811 Word Mark: M12 Class Status: Code6 - Active According to the article in Digital Camera World: “Although the USPTO still lists the trademark status as “active,” the trail suggests that Leica simply ceased pursuing approval after encountering hurdles in the registration process.” https://www.digitalcameraworld.com/cameras/rangefinder-cameras/trademark-trouble-could-a-leica-m12-camera-never-exist-in-the-us Link to post Share on other sites More sharing options...
Stef63 Posted September 7 Share #2384 Posted September 7 Digital Camera World refers to leicarumors.com among others as their source for the Leica M12 trademark troubles. This is a site packed with seems, might, possibly and could. 3 Link to post Share on other sites More sharing options...
costa43 Posted September 8 Author Share #2385 Posted September 8 (edited) M12 is Microsoft's venture capital fund, their logo has a distinct design where the second vertical line of the M is actually a 1. M12 is also a Samsung Galaxy model and even a sub machine gun made by Beretta. I don't see how Leica cannot use it as a continuation of their model naming. I'm by no means a trademark expert but I thought that trademarking was merely protection against your logo or design and how it looks or sounds, rather than the actual terminology or word. 🤷♂️ Edited September 8 by costa43 Link to post Share on other sites More sharing options...
jaapv Posted September 8 Share #2386 Posted September 8 I'm no lawyer, but as far as I am aware there must be a risk of confusion for a trade mark conflict to exist. Hardly the case here. Think of all the guns named M9, M10,M11, etc. Anyway, there would be nothing new in an USA name for the M12, The EOS 300D was marketed as the EOS Rebel in the USA and EOS Kiss in Japan. Link to post Share on other sites More sharing options...
jdlaing Posted September 8 Share #2387 Posted September 8 Advertisement (gone after registration) 4 minutes ago, jaapv said: I'm no lawyer, but as far as I am aware there must be a risk of confusion for a trade mark conflict to exist. Hardly the case here. Think of all the guns named M9, M10,M11, etc. Anyway, there would be nothing new in an USA name for the M12, The EOS 300D was marketed as the EOS Rebel in the USA and EOS Kiss in Japan. I like Leica Kiss. It’s like a kiss after forking over the money. 😃😃😃 4 Link to post Share on other sites More sharing options...
pgk Posted September 8 Share #2388 Posted September 8 10 minutes ago, jaapv said: I'm no lawyer, but as far as I am aware there must be a risk of confusion for a trade mark conflict to exist. Hardly the case here. Think of all the guns named M9, M10,M11, etc. Anyway, there would be nothing new in an USA name for the M12, The EOS 300D was marketed as the EOS Rebel in the USA and EOS Kiss in Japan. And in any case M12 isn't a trademark, its a model designation. But I'd guess there are different legalities in different jurisdictions so if someone already has an M12 camera model then this might cause conflict. Wasn't this the case with the Olympus M1 which Olympus had to redesignate the OM1 because Leica already had an M1 model? 1 Link to post Share on other sites More sharing options...
adan Posted September 8 Share #2389 Posted September 8 A US tool company markets a trademarked M12™ inspection camera (more or less a "proctoscope" or "borescope" for insertion behind walls and through tiny access holes for building inspections). 1 Link to post Share on other sites More sharing options...
jaapv Posted September 8 Share #2390 Posted September 8 Interesting use case for an M camera. 3 Link to post Share on other sites More sharing options...
JNK100 Posted September 8 Share #2391 Posted September 8 7 minutes ago, jaapv said: Interesting use case for an M camera. Would be tricky focussing 😉 1 2 Link to post Share on other sites More sharing options...
adan Posted September 8 Share #2392 Posted September 8 Maybe Leica should revert to the Barnack/Roman numbering - an Mxii (Mxiid, Mxiip, Mxiim - although that gets pretty close to the old Minolta Maxxum AF SLRs, when "pronounced"). Or simply (for US distribution only) just plain "M" (as in M (typ 240)). One can see why Leica thought that was going to be a good idea, at the time. It's a tricky problem: "unlucky" M13s would be next up. A field day for collectors, though. 1 Link to post Share on other sites More sharing options...
SrMi Posted September 8 Share #2393 Posted September 8 1 hour ago, adan said: Maybe Leica should revert to the Barnack/Roman numbering - an Mxii (Mxiid, Mxiip, Mxiim - although that gets pretty close to the old Minolta Maxxum AF SLRs, when "pronounced"). Or simply (for US distribution only) just plain "M" (as in M (typ 240)). One can see why Leica thought that was going to be a good idea, at the time. It's a tricky problem: "unlucky" M13s would be next up. A field day for collectors, though. I fully expect an M13 to be completely bug-free :). In Italy, the number 13 is considered a symbol of good fortune and success. Triskaidekaphobia is weaker than tetraphobia, as superstition seems to be much stronger in East Asia. 1 Link to post Share on other sites More sharing options...
LocalHero1953 Posted September 8 Share #2394 Posted September 8 (edited) Just pick a random 5-character product code, as they used to. We all know what a SBLOO or a BOOWU is, don't we? We don't need any of this simplistic sequential rubbish. Pick a code for the M12 from 11 881 376 possible combinations. Edited September 8 by LocalHero1953 Link to post Share on other sites More sharing options...
DadDadDaddyo Posted September 8 Share #2395 Posted September 8 A friend of mine, not familiar with Leica naming conventions, fell into a state of near-collapse, unable to recover for several minutes, at my mere casual mention of the close-up attachment, the Leica NOOKY: ................................. "The what?" "The Leica NOOKY..." "The WHAT??" "That's what they called it..." "(Collapsing into convulsions) You're kidding!" "I assure you, I'm not." ................................. (sigh...) 2 Link to post Share on other sites More sharing options...
DadDadDaddyo Posted September 8 Share #2396 Posted September 8 (edited) Yeah, it's almost as bad as the time I had to tell my wife that I couldn't find my SBLOO... It's part of the charm... Edited September 8 by DadDadDaddyo Link to post Share on other sites More sharing options...
Jeff S Posted September 8 Share #2397 Posted September 8 Good excuse for Leica to finally skip a base M12 model and go straight to the M12-P, which many would prefer anyway. 3 Link to post Share on other sites More sharing options...
SrMi Posted September 8 Share #2398 Posted September 8 28 minutes ago, Jeff S said: Good excuse for Leica to finally skip a base M12 model and go straight to the M12-P, which many would prefer anyway. If they do that, they would need to follow it with Leica M12-PeePee. Link to post Share on other sites More sharing options...
Jeff S Posted September 9 Share #2399 Posted September 9 M12-P2 or M12-P.2 or M12-Pii or M12-R or M12-M or M12-D, etc. Link to post Share on other sites More sharing options...
beewee Posted September 9 Share #2400 Posted September 9 9 hours ago, adan said: A US tool company markets a trademarked M12™ inspection camera (more or less a "proctoscope" or "borescope" for insertion behind walls and through tiny access holes for building inspections). Imagine the confusion this will cause! Doctor: Good news, I got a new M12 camera that’s a little smaller than the previous model. Patient: Congratulations, it’s a great camera. It takes stunning photos. Doctor: I’ll be using it for your proctoscopy today. Patient: What?! 5 Link to post Share on other sites More sharing options...
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