michaelwj Posted November 15, 2016 Share #41 Posted November 15, 2016 Advertisement (gone after registration) Profits from this will not go into mainstream products as there will be no additional profits. The cost is only $1000 more than the usual model, and there are only 100 of them. The effort to produce and market the item would exceed $100,000, thet's only a few salaries for a few weeks. I think they've done this for fun. Maybe they've had a few requests after seeing Dr Kaufmanns red lens last year? Link to post Share on other sites More sharing options...
Advertisement Posted November 15, 2016 Posted November 15, 2016 Hi michaelwj, Take a look here APO 50 in red. Why?. I'm sure you'll find what you were looking for!
ianman Posted November 16, 2016 Share #42 Posted November 16, 2016 Someone with a red custom-made M might go for this (very expensive) choice. Each to their own. Chacun a son gout. (Sorry my keyboard doesn't have ^ as an option to accent words like gout.) How did you type it then ??? The "^" I mean ! To get "û", just the "^" followed by "u" Link to post Share on other sites More sharing options...
lct Posted November 16, 2016 Share #43 Posted November 16, 2016 Leica have always made luxury versions since the thirties. Why would they change anything to that? As long as it sells it's fine to me. Link to post Share on other sites More sharing options...
jaapv Posted November 16, 2016 Share #44 Posted November 16, 2016 How did you type it then ??? The "^" I mean ! To get "û", just the "^" followed by "u" ASCII code 150 for Windows. Or u-hold-3 for Mac. Link to post Share on other sites More sharing options...
jaapv Posted November 16, 2016 Share #45 Posted November 16, 2016 I really do not understand what they are trying to do ? my guess is they have not learned a thing this past 20 years? Just when I thought they are getting back on track of getting back on top of the podium and positioning the Brand as the benchmark of professional photography They put out this pink contraption. Last week was a useless T titanium , 2 weeks before was a ping pong MP. Damn I shake my head Yes it is clear you don't understand. Next to developing gear for photographers, professional or otherwise, they are making money by producing small series of high profit collector's items, which they have been doing since 1930. It is called keeping a company going by keeping it in the black. Link to post Share on other sites More sharing options...
farnz Posted November 16, 2016 Share #46 Posted November 16, 2016 I see no problem with Leica offering niche products for sale. Many people will have little interest in them but for those who do it's better that they're available than they're not. None of the recent niche products such as this lens, the ping pong M, the Lenny Kravitz 'aged' set, the M9Ti, the black 50/0.95 Noctilux with the black numbers, etc were of interest to me but the Retro E43 50/1.4 Summilux-M asph is and I'm very glad I have one, which I regularly use. Pete. Link to post Share on other sites More sharing options...
lct Posted November 16, 2016 Share #47 Posted November 16, 2016 Advertisement (gone after registration) How many camera makers did survive in Europe since WW2? The right path is the one that leads to life (Camus) Link to post Share on other sites More sharing options...
farnz Posted November 16, 2016 Share #48 Posted November 16, 2016 Does anyone happen to know whether it comes with a matching red* front lens cap? It would be a shame for it to have a black plastic one. Pete. *And, no, this wouldn't be the make or break whether I would buy the lens, it doesn't interest me. Link to post Share on other sites More sharing options...
Mikeleica Posted November 16, 2016 Share #49 Posted November 16, 2016 And had the election gone the other way: Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/266534-apo-50-in-red-why/?do=findComment&comment=3150000'>More sharing options...
pico Posted November 16, 2016 Share #50 Posted November 16, 2016 Leica could make then in blue, white and red - and then red, white and blue to satisfy two countries. Link to post Share on other sites More sharing options...
jmahto Posted November 16, 2016 Share #51 Posted November 16, 2016 I always liked red heads.... Link to post Share on other sites More sharing options...
jmahto Posted November 16, 2016 Share #52 Posted November 16, 2016 I think Leica is following Nikon's strategy. Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/266534-apo-50-in-red-why/?do=findComment&comment=3150016'>More sharing options...
Herr Barnack Posted November 16, 2016 Share #53 Posted November 16, 2016 @jmahto - If that's the case, I'll hold out for the advent of the pink 50/2 APO. t will look just ducky on my M-P Safari body. Link to post Share on other sites More sharing options...
edwardkaraa Posted November 16, 2016 Share #54 Posted November 16, 2016 This might be exactly the opposite of stealth concept. Instead of making it inconspicuous they make it flashy red, and people would love to be photographed by this lens. As mentioned by others, getting a neutral wide balance would be quite difficult Link to post Share on other sites More sharing options...
michaelwj Posted November 16, 2016 Share #55 Posted November 16, 2016 Wow man you really are the god guru of this forum High profits by selling a handful of novelties The company that started out eating the table scraps from Leica in the 1950s is the photographic Giant Today and you think they are on the right path??? man put sock in it Which photographic giant would you be referring to? Nikon? Canon? Both of whom make tiny sums of money by selling huge volumes of cameras to a shrinking market. As the market shrinks they find their bread and butter sales vanishing and now have to race to try to find a profit margin so they can continue to be in business. I'm pretty sure Leica knows where the profit margin is. "High profits selling a handful of novelties?" Sounds like the ultimate business to me. Why make and sell 100 cameras to make $1000 when you can sell ONE. And there is no need to insult other forum members, we can all have our opinions and be civil. Link to post Share on other sites More sharing options...
IkarusJohn Posted November 16, 2016 Share #56 Posted November 16, 2016 I am referring to canon , and it's more like 100s of thousands not 100 How's that working for them? It seems their profits plunged 21% last year. Link to post Share on other sites More sharing options...
michaelwj Posted November 16, 2016 Share #57 Posted November 16, 2016 I am referring to canon , and it's more like 100s of thousands not 100 100s of thousands to make $1000? They're worse than I thought! Link to post Share on other sites More sharing options...
rafikiphoto Posted November 16, 2016 Share #58 Posted November 16, 2016 I think you'll find that Leica has moved on from the guy grinding lenses also making the tea and opening the mail. True but 'resources' these days also refers to more than just guys in brown overalls (or white in Leica's case). Link to post Share on other sites More sharing options...
AKW Posted November 16, 2016 Share #59 Posted November 16, 2016 Merry Christmas!!!! It is a perfect Christmas present for those who thinks the Red Dot of the M240 is not big enoght. Arto from Lapland Link to post Share on other sites More sharing options...
Exodies Posted November 16, 2016 Share #60 Posted November 16, 2016 I imagine they make the push-fit metal cap in red but would be surprised to see the plastic clip-on one red. As it's a different material the colour wouldn't match. Someone asked about the alignment dot - it's black on this lens. A set of colour matched filters would be lovely. Including the universal polariser. (I'm not a customer for this lens, by the way) Link to post Share on other sites More sharing options...
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