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Mini M? [MERGED] AKA X-Vario


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Whatever motive this camera has for the company, I do feel it is a stupid camera. I've tried to look at it objectively but I just keep coming back to the fact that it is a stupid camera. I'm probably going to offend someone here but I feel it's a stupid camera for stupid people, happy to pay a stupid amount of money because it has that stupid red dot.

 

With the Hasselblad Lunatic out this week I have to say it's the most ridiculous week/year EVER in the history of cameras and a sad state of affairs. It just reeks of materialism, fabricated elitism and petty greed. I despise Hasselblad for putting out that ridiculous piece of shit and it's changed my opinion of that company indelibly. While this silly camera is a bargain at half the price it's not that far off in my opinion in terms of utter stupidity.

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Guest malland
Well one thing for certain is what Leica did get from the Mini M teasers was a large amount of marketing research.

 

Co-incidence or clever?

Paul, you mean that Leica's marketing department is so clueless as not to know how their existing customers would react to this camera?

 

—Mitch/Bangkok

Flickr: Mitch Alland's Photostream

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Leica can't win can they, get product to dealers, that's a bad sign, it's a dud, no one is buying it, no one wants it.

 

Can't get enough product to dealers, they're having production issues, they can't manage a piss up in a brewery and will be going out of business, I'll buy a (insert brand) instead.

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Leica can't win can they, get product to dealers, that's a bad sign, it's a dud, no one is buying it, no one wants it.

 

Can't get enough product to dealers, they're having production issues, they can't manage a piss up in a brewery and will be going out of business, I'll buy a (insert brand) instead.

 

It seems like that if you take the 'quality / desirability ' of the camera out of the equation, yes.

 

To me, it seems like they STILL haven't satisfied many many orders of a very good key camera in the line up announced MONTHS ago, whilst at the same time launching and having tonnes of very undesirable and underwhelming cameras.

 

So no, seen 'my way' they haven't won, by a long shot.

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Whatever motive this camera has for the company, I do feel it is a stupid camera. I've tried to look at it objectively but I just keep coming back to the fact that it is a stupid camera. I'm probably going to offend someone here but I feel it's a stupid camera for stupid people, happy to pay a stupid amount of money because it has that stupid red dot.

 

With the Hasselblad Lunatic out this week I have to say it's the most ridiculous week/year EVER in the history of cameras and a sad state of affairs. It just reeks of materialism, fabricated elitism and petty greed. I despise Hasselblad for putting out that ridiculous piece of shit and it's changed my opinion of that company indelibly. While this silly camera is a bargain at half the price it's not that far off in my opinion in terms of utter stupidity.

 

 

Hi Paul,

 

It's good to hear from you on this subject. :D

Now, I am wondering what you are really thinking? :confused:

 

Cheers.

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All marketing is suspect. The very notion of modern marketing techniques is abhorrent. None the less, there exists a spectrum goodness in the realm of marketing, and Leica's latest campaign is assuredly on the better side of this spectrum (as compared to down right evil and or bigoted marketing campaigns, ie Monsato, or a plethora of anti-civil rights campaigns). In fact, Leica's campaign is benign compared to the others, and at its worst has offended someone's sensibilities- nothing more! However in the end all it is, is a marketing campaign. It's intent is/was to bring attention to the brand. And Leica succeeded. Every major photography related website or blog picked up the story- both the teaser and the announcement. And the major sites/blogs are what the general population turns to, not JonoSlack or Ming Thein or Sean Reid*. If Leica's trying to attract new buyers (and all of us who love our M system should not begrudge Leica wanting to do this, because it attracts funds to be invested on the M system), they are in the right track.

 

*JonoSlack, Ming Thein, Sean Reid- I'm not knocking you guys. In fact, I appreciate your insights and wish you were better known so that budding photographers have better access to you.

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2000 approx. posts filled with vitriol and endless bitching and moaning. Relax and enjoy life, it is just a camera. :) Life goes on really, it does!

 

Makes me wonder why I am on a LEICA forum.:rolleyes:

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2000 approx. posts filled with vitriol and endless bitching and moaning. Relax and enjoy life, it is just a camera. :) Life goes on really, it does!

 

Makes me wonder why I am on a LEICA forum.:rolleyes:

 

Well to be fair you just added an extra post to that. It's just a forum. Relax and enjoy it. The reason we are here is because life really does go on... :D

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There seem to be two categories of concern regarding the Vario X:

 

1) People wishing for a changeable lens camera.

2) Concern over the aperture being "restrictive".

 

Leica may address the former concern. Just because they did not release an interchangeable lens camera does not mean they won't do so in the future. Though I must say that those wishing for a new lens system are being exceptionally optimistic.

 

As for the "restrictive" aperture.... As some one who earns a living through photography, I can say with surety that I overwhelmingly use apertures between f/5.6-f/8 (the limit's usually dictated by the onset of diffraction). Try shooting in a dynamic environment while immersed in the action to capture rapidly evolving and fleeting moments at f/2 or F/2.8 and see how well that works out; or get a group photo with everyone within the focal plane at f/2 or f/2.8; try fashion or product photography at f/2 or f/2.8. Which is not to say that wide apertures are useless, but rather they are either rarely used or used in specific circumstance (or both). And for these instances, the second body along with the appropriate lens/lenses is used. No single camera exists that addresses all the needs of every photographer. Every camera system consists of compromises. The key is to assemble the right kit for the job at hand. Simply dismissing a camera as unusable or designating it as a fashion accessory for fools because it doesn't feature a fast aperture is in itself a foolish comment.

If the Leica Vario X had a long zoom starting some where after 70mm and going to at least 150mm (focal lengths that are difficult or simply not possible to use via rangefinder), I would've placed my order on Tuesday. However, such a camera makes very little, if any, sense for Leica to release. If this year continues to go as good as it has been thus far, I may end up getting this camera to replace my Canon system (that currently functions as a tertiary backup to my M's). Instead of giving money to the tax man, I can invest it in my business. Considering the camera would function strictly as backup or occasionally handed to an assistant as B cam, I can easily live with its compromises especially considering the very real and pertinent advantages it offers in controls and interface.

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Paul, you mean that Leica's marketing department is so clueless as not to know how their existing customers would react to this camera?

 

—Mitch/Bangkok

Flickr: Mitch Alland's Photostream

 

My observation is that this is a camera that can provide very good photographs within the parameters of its lens and overall design. There probably is a market that will be very happy with the size and performance of this camera and won't mind paying the high price for this.

 

If Leica's marketing had left it at that, I think there would be far fewer critics.

 

Why Leica is so behind on deliveries of M 240s that has been ordered - traditionally their key product, but has dedicated resources to manufacturing a camera that they now have to market shows me something about their plans and priorities. Perhaps they know they can't expand production and sales of the M and M lenses very much but can make an unlimited number of X Varios somehow. (I don't know how this can be or why... I'm just guessing.)

 

I'd also expect that production and support of this camera will be more profitable Euro for Euro than an M. And people won't be returning it for things like a rangefinder adjustment or lens calibration. And maybe the lug connections are different so it won't have to go back to Germany and be totally stripped down if they forget some Loctite.

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All of these negative replies, and most of you have not seen the camera, held the camera of taken Photos with the camera.

 

One gentleman said it was a stupid camera for stupid people. Since I plan to buy one, I guess I will join the other stupids who have purchased or plan to purchase the camera. Of course, having graduated form Culver Military Academy and Vanderbilt University and running my own business means that I am not the brightest Cog in the universe.

 

So, here it is, The Stupid Leica Owners Club. The only requirement for joining is to be a stupid person owning a stupid Leica!!! :):):):)

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All of these negative replies, and most of you have not seen the camera, held the camera of taken Photos with the camera.

One gentleman said it was a stupid camera for stupid people. Since I plan to buy one, I guess I will join the other stupids who have purchased or plan to purchase the camera. Of course, having graduated form Culver Military Academy and Vanderbilt University and running my own business means that I am not the brightest Cog in the universe.

 

So, here it is, The Stupid Leica Owners Club. The only requirement for joining is to be a stupid person owning a stupid Leica!!! :):):):)

 

They prefer to think that subsidised two a penny clipped together gimmicky multi-moded cheapjack transient cameras with over-clocked processing engines trying to compensate for mediocre glass produce better images.

 

dunk

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And I can tell you one thing: if they don't buy it, (and the X1, and the X2 and the X3, X4 etc., the LUF will be able to kiss their ass goodbye because there won't BE any M to buy in the future.

 

God praise the stupid, the foreigners, the so-called photographic dimwits, for they shall be the ones keeping a little tiny niche market comprising an overload of bitchy people happy with their hobby in 2025 and beyond....

 

The flip side of this is why would they keep the M in production if it is not profitable and the other cameras are?

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The flip side of this is why would they keep the M in production if it is not profitable and the other cameras are?

 

For the same reason [insert you preferred luxury brand here] continues to make products on the verge of affordability for the masses.

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