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Mini M? [MERGED] AKA X-Vario


digitalfx

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well of course you will say that. you work for Leica :)

 

I don't think he works for Leica but he obviously has the right contacts to be able to borrow yet-to-be-announced products.

 

The difference this time (compared to the M Typ 240) is that he hasn't self-indulgently posted his holidays snaps ahead of launch.

 

I imagine he was given a stern talking to the last time we were treated to pictures of apartment blocks, the interior of a Costco supermarket and all the rest while the camera was supposedly still under wraps.

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the Mini-M looks great as a well positioned & versatile little street & portrait camera
People are usually after a camera that is versatile in aperture this is not it especially portraits where a f2 and lower aperture is desirable.

Street stuff there are better tools and a m8 or m9 are two examples

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So what?

 

It's all marketing. It's got lots of people talking about it and it will sell well. Not to you, but to others.

 

I really really can't understand the fuss here.

 

And my fear is that neither can Leica.

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So the spec is out now, I'm not up on small autofocus cameras, but f6.4 is not exciting and this is a very competitive arena. Anyone shed any light how this differentiates other than badge and seemingly positioning as a small M when it's more of a large X ?

 

I hope it hits the mark but for me this seems a rather expensive lemon :cool:

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M users will feel rightly aggrieved that Leica have poured resources into Portugal to get this camera available from launch while at the same time failing to even scratch the surface of demand - or produce at all - products announced nine months ago, more than a year if you're thinking of the APO 50.

 

I'd be happier if my M Typ 240 was not going back to Solms for the third time tomorrow, this time to be exchanged.

 

While talking about Portugal, I do wonder what the "last significant manufacturing operation" for this camera is which allows them to continue to say "Made in Germany".

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It might; it’s hard to say. Googling ‘Leica Mini M’ yields 5.760.000 hits; compared to 6.510.000 hits for ‘Sony RX1’ that’s not too bad.

 

These numbers just show that Leica is performing far below their marketing potential at the moment. Imagine some numbers if there had been a real surprise at the end.

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Parts bin special, slow zoom, expensive.

 

I think Leica have a cheek trailing this as a 'Mini-M', although the very words caused enough scepticism to see through the flummery. At more than the cost of an X-Pro1 Leica seriously need to take some strategic marketing advice before they put pencil to paper again.

 

Steve

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I have no idea what Dr. Rohde looks like, but I always have this image of a trim German fellow in his late forties or early fifties, with stylish steel-framed glasses and a navy blue sailing jacket, and a brassed MP close at hand. It must be quite a lot of fun to be privy to Leica prototypes and preproduction models!

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Dr. Rohde may be amazed at how many disparaging comments have been made about the Leica X Vario, but I am not. I believe the disappointment here is that for the very first time Leica have built a camera solely for the luxury market.

 

Now we all know that Leica have a long history, going back over eighty years to the original gold plated Lexus cameras, of taking stock versions of production cameras and turning them into limited editions by the addition of some special script or finish or covering. I think that many dedicated Leica users look at a camera such as the “X2 Limited Edition Paul Smith” or the “M9-P Hermes” and chuckle softly to ourselves.

 

Now however we have something completely new, namely a camera designed from the ground up for the luxury market and branded solely by “Leica”. It’s obvious from the decision to use an f/3.5-6.4 zoom lens that this camera is not aimed at professional photographers, or even high end amateurs. No, this camera is aimed squarely at people who want to set the camera on “P for Program” and click away. The luxury market does not want to buy V-Lux and D-Lux rebadged offerings, they want to spend more and now they can. For Leica's part not having to pay "Hermes" or "Paul Smith" or anyone else marketing royalties is simply icing on the cake, and additional profit to the bottom line.

 

So what’s wrong with this approach? Simply that the decision to dedicate such a significant proportion of Leica’s resources to opening Leica stores in fashion areas around the world, and to stock them with Leica fashion cameras, does not bode well for the future direction of the company for those who value optical performance and IQ above all else.

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