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What will the M10 Cost


Bojangle

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Obvious to insiders maybe, but not quite as much for newcomers. All these abbreviations (and not just those for Leica lenses) work to draw a virtual line between the in-crowd and the outsiders. Don’t get what we are talking about? Evidently you’re not one of us.

 

I have said this before but it bears repetition: Whatever you you write is written once but hopefully read many times. So which effort should be minimised, that of writing or that of comprehension?

 

Michael,

 

I completely agree. It's just the distain with which some of those who use these terms are treated by others that bothers me.

 

I've said my bit so I give up and will crawl back under my rock.....:)

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Obvious to insiders maybe, but not quite as much for newcomers. All these abbreviations (and not just those for Leica lenses) work to draw a virtual line between the in-crowd and the outsiders. Don’t get what we are talking about? Evidently you’re not one of us.

 

I have said this before but it bears repetition: Whatever you you write is written once but hopefully read many times. So which effort should be minimised, that of writing or that of comprehension?

 

Michael,

 

For some reason I'd never thought of it that way before, thinking that the insistence on the full name (Summicron, Summilux etc.) was some sort of pedantic affectation. But you have clearly pointed out why it might be helpful so in future I shall do as you suggest.

 

Thank you.

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Hi batmobile, just out of curiosity, you mentioned not being able to bring our that full digital capability for street reportage work. Is there any reason why you cannot do that on a brand new or pre-owned M9?

 

By the way i do agree with most of your points. For better or for worse, leica needs to strike a balance somewhere between making money, making good products while at the same appeal to a generation of buyers that will be buying their stuff for the next decade or so. Who that set of buyers will be may or may not be us.

 

Having said that, i think the m10 wont be that too far off the mark from when they started to sell the m9. I also think that the m10 and the m9 can be two distinct products that cater to slightly different markets. The m10 for the upcoming generation who cant be bothered with manual focus but want the look and the leica quality. And then it's a bridge product as well for those who cant anymore shoot usingmanual focus but still want to be able to shoot with their fave brand. The m9... Hopefully not to be discontinued... For those who can and want to shoot using manual focus. There is a number out there who want to go back to basic shooting but not go throughnthe film process like me. The m9 is the closest i can get so far to having control, be challenged, but not go through film developing. Horses for courses.

 

I am holding off on an m10 because my eyes can still see that focus patch align. And i still find great joyin locking manually on the glint of one's eye whenever i have the chance to do portraits.

 

Yeah, the price is the price. But leica ain't that stupid as well.

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opinions regarding the predicted retail price.

Bo

 

In the UK ?

 

I reckon £5,700-£6,000

 

Something slightly over the M9-P price but not as much as the monocron

 

This is based on the fact that Leica will be wanting to charge as much as it can without hitting the sales.

 

It looks like the ME will deal with the junior Leicanauts. I reckon around £2,500-£3,500 for that

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I very much doubt that the M10 will be anything but manual focus - for one thing Leica would like to sell their lenses, which are all manual....:rolleyes:At best some focus confirmation - if at all.

And very doubtful too whether the M9 will be continued after an M10 is introduced.

Hi batmobile, just out of curiosity, you mentioned not being able to bring our that full digital capability for street reportage work. Is there any reason why you cannot do that on a brand new or pre-owned M9?

 

By the way i do agree with most of your points. For better or for worse, leica needs to strike a balance somewhere between making money, making good products while at the same appeal to a generation of buyers that will be buying their stuff for the next decade or so. Who that set of buyers will be may or may not be us.

 

Having said that, i think the m10 wont be that too far off the mark from when they started to sell the m9. I also think that the m10 and the m9 can be two distinct products that cater to slightly different markets. The m10 for the upcoming generation who cant be bothered with manual focus but want the look and the leica quality. And then it's a bridge product as well for those who cant anymore shoot usingmanual focus but still want to be able to shoot with their fave brand. The m9... Hopefully not to be discontinued... For those who can and want to shoot using manual focus. There is a number out there who want to go back to basic shooting but not go throughnthe film process like me. The m9 is the closest i can get so far to having control, be challenged, but not go through film developing. Horses for courses.

 

I am holding off on an m10 because my eyes can still see that focus patch align. And i still find great joyin locking manually on the glint of one's eye whenever i have the chance to do portraits.

 

Yeah, the price is the price. But leica ain't that stupid as well.

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These are very crude conversions reflecting the cost at the time of introduction of M models in terms of earning power, inflation, relative currency exchange rates and "Dismal science" fudge factors:

 

M3: $3,000

M4: $4,000

M5: $5,000

etc etc

 

The secret of Leica's pricing revealed! The trend is obvious! lets see how wrong I am! :D

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Leica has very limited production capacity and will keep the price high to achieve two goals: 1) retain the "aspirational" aura of the brand, which is useful, and 2) control demand. The cameras and lenses are expensive already and you can still barely get them. Imagine what would happen if an M10 or whatever fell into the range of what we might generally consider affordable... you'd never see it, that's what.

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Leica has very limited production capacity and will keep the price high to achieve two goals: 1) retain the "aspirational" aura of the brand, which is useful, and 2) control demand. The cameras and lenses are expensive already and you can still barely get them. Imagine what would happen if an M10 or whatever fell into the range of what we might generally consider affordable... you'd never see it, that's what.

 

You assume that demand decreases with the increase in price. With the allure of an exclusive item like a Leica camera and lenses, among those actually in the market for such a camera, the inverse may be true. How many owners of Noctiluxes would buy them if they were cheap ...

 

As a Noctilux owner, I'll get me coat.

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No, today my Leica Dealer confirm me that Leica ME will be MEconomic...and the price will be 3500/4000 euros, for me at that price an used M9 is the best choise, then I do not know what the words Economic will like like the customer Leica.

I think that M10 will cost around 6000 euros, the same price of the M9-P, but for me if it will be too technology (live view, evf, video etc etc) the history of the M5 will be repeated.:rolleyes:

 

Ciao

 

Giacomo

 

P.s I have an M9-P but if I wanted to buy a new M now, buy a Monochrom

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M10 = 10M. In bankers talk, $10,000.

 

In retail talk. $9,999.

 

Just a wild guess.

 

I think the price drop in the M9 was simple to get them off dealer shelves since the M10 was much more widely expected this time around vs when the M9 came out it was more of a surprise. People slowed down on buying M9s once the 10 became so widely expected . so the dealers were sitting w them

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One last wild guess for some laughs but maybe there are going to be several different versions of the M10 that will be within the $8,000 to $11,000 range. I'm almost thinking line the old "a la carte" system they did around the time the M7 came out I think. Maybe you'll be able to choose what type of covering it has, whether you want video or no video, live view or no live view. Maybe instead of them being back ordered like many new camera releases seem to be, you'll pre-order it and choose your features that you prefer and it will be priced accordingly. Hence maybe calling it the M10 ME. As in it's yours, you decide what you want????

 

Enough dreaming. Back to work. ;).

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My beef is with Leica, which is driving their products ever further away from the people who use them for serious photography, like photojournalists and other professional image makers.

 

Leica doesn't care about photojournalists or professional photographers, unless they need one to endorse their product to sell more cameras to those who can still afford them.

 

They like to occasionally roll out one of the Magnum guys or gals and put on an exhibit from the glory days of photojournalism, but the truth is that professional photographers are no longer their target market, nor can the vast majority of professional shooters still afford their gear.

 

Leica is now a luxury brand.

 

If Leica still makes a product intended for professionals it's the S-Series.

 

 

 

My guess is the M10 will be priced between $7000-9000. Hopefully not more.

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That goes for any brand. The bulk of the sales, where the money is, is to amateurs. The professionals are the icing on the cake and a great marketing tool, but do not bring in much in turnover, if only because they are a small percentage of the customer base.

Having said that, all brands, including Leica, will offer a professional service.

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