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CEO Alfred Schopf and future products


hoppyman

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Forum threads are like children. You can impart all your wisdom and point them in the right direction but in the end they'll do whatever they want.

 

Yes, one can only speculate for so long.

 

I really can't see how Leica can come up with a new camera system that will be significantly different or significantly better than anything already available. After all, they don't have a lock on any of the technology nor do they have design or manufacturing supremacy. And all design roads are leading towards mirrorless systems now.

 

So it will be a more expensive "me too" system and I don't see any other option for them. Maybe the EVF will be integrated or maybe it will clip on. Maybe the LCD will be articulated. It probably will work well with M lenses. That's about it. Most likely APS-C. Don't expect anyone to get too excited by it.

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The last time Leica actually openly expressed an opinion on any of this was when Stefan Daniells made the following comments after the release of the M(240):

 

  • Leica acknowledges there is a gap in their line up
  • any gap filer will need to include AF
  • they can't afford or just won't develop a new line of lenses

 

He did say other things, but that is the core of it. Since then, Dr Kaufmann has made a number of contradictory statements which it is hard to extract any consistent message out of, and Leica has acknowledged that marketing the X-Vario as the "mini-m" was a mistake. The curious thing is that they did not seem to pick up on the "mini-m" fiasco as any indication that there might actually be a lot of interest in an "mini-m", but it seems that thought has to keep for another day.

 

What is released will be very interesting. We can be sure it will have IQ which will be very good (for those who actually stop and look). Not sure we can predict much more, and it seems people's patience for more interesting speculation is exhausted.

 

We can expect some to love the new camera, and others to hate it. Being very shallow, if it's beautiful, I might buy one ... nah.

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Yes, one can only speculate for so long.

 

I really can't see how Leica can come up with a new camera system that will be significantly different or significantly better than anything already available. After all, they don't have a lock on any of the technology nor do they have design or manufacturing supremacy. And all design roads are leading towards mirrorless systems now.

 

So it will be a more expensive "me too" system and I don't see any other option for them. Maybe the EVF will be integrated or maybe it will clip on. Maybe the LCD will be articulated. It probably will work well with M lenses. That's about it. Most likely APS-C. Don't expect anyone to get too excited by it.

I hope APS-H, making it a "traditional Leica format" Conveniently forgetting Canon ;)

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Since when did voicing an opinion on a camera become so unreasonable? It's not like he is challenging or blaspheming your faith and beliefs. Or is he?

 

On the contrary. My opinion on the camera is experienced-based, while Bill's is apparently a matter of faith and belief…and an amazingly absolute and complete one considering that he has never used the camera he's been bashing in dozens if not hundreds of threads for years. That must come from some deep place having nothing to do with actual photography.

 

I found it particularly ironic when he thanked another commenter for being reasonable, i.e., fair and balanced, when that's the anthesis of his mode.

 

Just my opinion.

 

Jeff

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Yes Leica said APS-C. Better than APS-H in my book. 50mm lenses are not long enough on APS-H while they make for wonderful 75s on APS-C. Only problem with both is lack of f/2 wides for me but aside from non-Leica solutions Summicron-T lenses will fill the gap hopefully.

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As a rule, Leica strives to announce a new product only when it is ready for roll-out. Sometimes that doesn’t work out, as in the case of the M (mostly due to photokina being a fixed date), but Leica doesn’t always use trade fairs for announcing new products, so they can make the announcement date fit the production schedule.

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Me, too I wouldn't be too worried about Leica and it's recent competition from Sony A7s.

I would be more worrying about Nikon and Cannon's bulky and expensive flagship SLRs, rather than Leica's unique M system.

Besides latest offerings from both Sony and Fuji actually illuminate Leica's choices as a need for a small and compact and lightweight system.

On the other hand it is about time for Leica to offer substantial discounts on it's flagship M as well as Introduce a really ground breaking AF technology that will work together with it's manual lenses.

Leica surely doesn't need yet another XVV or something APS camera. This idea is now old news.

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Me, too I wouldn't be too worried about Leica and it's recent competition from Sony A7s.

I would be more worrying about Nikon and Cannon's bulky and expensive flagship SLRs, rather than Leica's unique M system.

Besides latest offerings from both Sony and Fuji actually illuminate Leica's choices as a need for a small and compact and lightweight system.

On the other hand it is about time for Leica to offer substantial discounts on it's flagship M as well as Introduce a really ground breaking AF technology that will work together with it's manual lenses.

Leica surely doesn't need yet another XVV or something APS camera. This idea is now old news.

 

I don't think Leica ever had to worry about the A7 or any other cheaper system working against the M. I think that a lot of the time this forum forgets or tries to push aside the fact that Leicas are a luxury product, though and through. The brand has cache, although not entirely undeserved, and people that have the disposable income (or not) and desire are drawn to that. Somewhere in the userbase is a small subset of people that actually like using the rangefinder and can't or won't get into using other systems because of that fact, but I really feel like the fraction of users that feel this way is very limited.

 

Now, if you take it at face value that Leica is a luxury brand and people will be drawn to that, then why would you discount anything? People will pay, and often enough they've convinced themselves it was worthwhile (see: the rangefinder excuse). All the while, Leica has made their money. A product like the XV exists to offer people willing to lay out for luxury products the ability to either buy into a brand that they otherwise couldn't afford or offers those that can afford the ability to splurge.

 

It's really curious to see a company like this be perfectly happy with the market share that they have, knowing that if they keep cache, there will always be demand. I can only see Leica jumping into a lower cost and larger production system if they intended to grow at a faster rate than they currently are. Maybe they see an opportunity to carve out substantial market share in the emerging contemporary mirrorless segment? Who knows?

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Actually, browsing the Forums, I see quite a few new Leica owners coming from the ranks of the Japanese RF-lookalikes and wannabes (not meant negatively - these cameras are quite good and fill a niche of their own) who decided they liked the experience and wanted the real thing.

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Actually, browsing the Forums, I see quite a few new Leica owners coming from the ranks of the Japanese RF-lookalikes and wannabes (not meant negatively - these cameras are quite good and fill a niche of their own) who decided they liked the experience and wanted the real thing.

 

100% agreed. There is no way I would be here if it wasn't for the Fuji X100 and what I why felt was a kludge when they tried to build a system from it with the x-pro1. It didn't take long to put 2 and 2 together with that experience and realise I was a rangefinder man.

 

Anyone here who comes from that world also knows there has been a clamour for the past couple of years for Fuji to offer rangefinder like focusing. Better to just buy the real thing.

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Actually, browsing the Forums, I see quite a few new Leica owners coming from the ranks of the Japanese RF-lookalikes and wannabes (not meant negatively - these cameras are quite good and fill a niche of their own) who decided they liked the experience and wanted the real thing.

 

Two of my friends bought their M240s this year, in January - February. They were Fuji X owners before that. Now they are buying their first lenses and borrowing mine meanwhile. Very clear path to the M: Canon 5D- Fuji-X -Leica-M240.

 

I sold one of my M9s to an owner of an Olympus Pen digital not too long ago. He started to shoot some manual optic and gravitated to the Leica. I see the pattern here.

 

 

 

Gene

Moscow.

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Funny that...

 

My "pattern" has been M6, M6, M4, M7, M2, MP. M2... X-E1, X-T1.

 

I have no house space for bloated, fragile, unreliable shadows of what a Leica digital could be. I agree on the X-100, btw - could never get on with that hybrid finder. I'm happy today with my M2 and IID - proper rangefinders - and with my Fujis - svelte, reliable, high-performance without that constant little nagging doubt at the back of the mind...

 

Oh, and I like my Digilux 2, too.

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