Confused? I am.

[NZDavid]

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On 11/13/2022 at 10:56 AM, bradhusick said:

My suggestion for your computer organization is to use the acronym "LSI" for the future articles that refer to Leica Society International. Thank you for being a member.

Yes, well I am confused, too. So this used to be an American organization, and now it is international? When I googled it, it came up with:

The International Leica Society: LHSA

https://leicasocietyinternational.org

“Leica Society International is the ultimate place for Leica aficionados to learn more about their craft, Leica history, and to meet others that share the same ...

So, why does it show as LHSA? 

But more important, is it actually international, or only North America and Europe?

 

Edited November 22, 2022 by NZDavid

[andybarton]

It would help avoid confusion if they spent some time on sorting out their website. 

One of the first rules of rebranding something is to ensure that all of your media, paperwork, advertising and so on is rewritten for the new brand. 

This is on the front page. Even the email address and disclaimer at the bottom still refer to LHSA.
 

 

Welcome, dear visitor! As registered member you'd see an image here…

Simply register for free here – We are always happy to welcome new members!

 

[andybarton]

Actually, the whole website needs to be proof read and corrected. References to LHSA and International Leica Society are on multiple pages.

Perhaps they should have a “History of LSI” page to explain the transition over the years.

This is constructive criticism, by the way, not a moan. Getting these things right BEFORE changing the name of an organisation is key to avoiding confusion.

[willeica]

7 hours ago, NZDavid said:

Yes, well I am confused, too. So this used to be an American organization, and now it is international?

But more important, is it actually international, or only North America and Europe?

 

David

Only 50% of the membership is from the US. I agree that the website needs attention and have passed on the comments above for attention.

William 

[davidmknoble]

7 hours ago, andybarton said:

Actually, the whole website needs to be proof read and corrected. References to LHSA and International Leica Society are on multiple pages.

Perhaps they should have a “History of LSI” page to explain the transition over the years.

This is constructive criticism, by the way, not a moan. Getting these things right BEFORE changing the name of an organisation is key to avoiding confusion.

@andybarton I took it a constructive criticism and good points.

We were forced because of changing templates we used in wordpress to change about a year and a half ago to a new platform.  That was done and with the pandemic we tried to keep adding video based content and other items while some things slipped through.  I agree that it would be nice to flip the switch on branding, and we are working on the website, just not as fast as commercial folks can because everything we do is volunteer based. So, we are looking forward to a whole host of adjustments as we go. 

BTW, thanks for helping us get things updated here, we are grateful!

As a reminder, https://www.LHSA.org will automatically forward to https://leicasocietyinternational.org.  This will hopefully help as even I am a creature of habit getting to our website!

[bradhusick]

We refer to LHSA and LSI on purpose. We are not erasing the history of LHSA from our website. We are now Leica Society International, and we're proud of the history of the 54-year-old organization. I can't imagine anyone capable of shooting a Leica can be "confused" when they see LHSA and LSI appear together on a web page. Legally, we are LHSA and have a "DBA" (doing business as) LSI because it's expensive to make all the legal changes in the US and not necessary nor a priority for our members. 

We have published the story of the history of LHSA and LSI online (link from the home page) and in our award-winning Viewfinder magazine. We invite you to read it. We love our members worldwide and wish them the happiest of holidays.

 

Brad 

Edited December 4, 2022 by bradhusick