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Never heard of Sigma designing or building M lenses so far. As for R lenses, the R 28-70 (11265) was designed and built by Sigma i believe. It is the only one i know of but i may be wrong.  

I must admit to being too lazy to check on all lenses Leica ever built, but here is Erwin Puts:

 

 

Sigma provided several lens units for the R-system that were placed in Leica mounts at the factory, here and there.

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Given that Panasonic is chasing Nikon and Canon professional customers …  will Panasonic and Sigma be able to match typical Canon pro support at e.g. the forthcoming 2020 Tokyo Olympics?

 

https://www.shutterbug.com/content/get-load-all-camera-gear-canon-has-brought-2018-winter-olympics

 

They've got maybe 15 months to prove they can. 

 

dunk 

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Given that Panasonic is chasing Nikon and Canon professional customers … will Panasonic and Sigma be able to match typical Canon pro support at e.g. the forthcoming 2020 Tokyo Olympics?

 

https://www.shutterbug.com/content/get-load-all-camera-gear-canon-has-brought-2018-winter-olympics

 

They've got maybe 15 months to prove they can.

 

dunk

To advertise at Olympics you need to become game sponsor, big money. Second, to make it worthwhile business needs to bring something tangible to the party like selection of fast long primes. Much easier if you are Coca Cola and have been making same fizzy drink for over a century.

 

Panasonic is helping a pot smoking stock price manipulator construct a USD 5 billion building the size of 100 football fields. I think they can pull this one off.

You are referring to batteries for Tesla cars. This is more up the Panasonic Street, making appliances for mass market. I have Panasonic flat screen TV now 12 years old, still very good it is. Edited by mmradman
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Exactly. Professional usage of DSLRs is still a mass market.

I think there is a difference between paying sponsorship fee and being allowed to advertise under the Olympic Rings and actually providing cameras and lenses together with service for use by acredited photographers. Big two made and maintained reputations by sponsoring big sport events, they had to innovate and maintain market leaders position to keep the crown(S). That end of market is well cornered and even Sony will struggle, it just launched 400mm f2.8 with TC1.4 I think, to go with it’s Alpha 9.

 

I would expect both Canon and Nikon launching pro-grade mirrorless in time to showcase at Tokyo 2020.

 

It is one thing to have best out of focus rendering and flattest MTF curve and other grabbing decisive shot in 100m sprint finals or any other exciting competition.

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Commercial clients don’t like it when photographers show up with bodies that look like consumer cameras. They associate size with specs. I was standing next to a photographer at a fashion show recently and she was using a 5D Mark IV. I asked her why. She said she can’t show up to do paid work with a camera that doesn’t look like it packs enough specs. I said how about Sony. She said Sony mirrorless is definitely a no-go.

 

I find that this applies to new clients usually but I do realise that there's a cachet to the Leica name that helps smoothen impressions. 

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Actually Dunk I doubt it. The 'professional' market is a minute part of any companies' sales these days. Sales are all about consumers/enthusiasts and their vagaries. I see a lot of expensive cameras used as 'snapshot' cameras (I do use all mine in this way too at times) and suspect we have reached an impasse as regards sales by specification alone. Its now about perception. I think that Leica, by allying itself with other camera manufacturers, could, if things run as they might hope, provide the company with an ingress into a larger market share and/or continuing rolling sales because they may be perceived as increasingly penetrating into the mainstream photographic market. A reasonable position to try to place a relatively small company in.

 

 

I'm in agreement with the facts as you state but my feeling is that Leica is making a big play for the professional market exactly because its a small market. It's a small company compared to other manufacturers after all. Panasonic's idea of a pro camera is likely similar to Nikon/Canon's but very different from what Leica may want to do.

 

My feeling is that the alliance is a very neat one, business wise, operations wise and philosophy wise.

 

When I handle the SL lenses, I feel that they are not 10-15 years product life cycle lens but much longer. More like an M lens. The cost of sending a SL lens back to Wetzlar is very substantial. Leica will make money from that.

 

The lens designs are outwardly simple but technologically speaking the external shell is big enough to accommodate any future internal changes. I'm willing to bet that in 20 years the 24-90 will still be around and match the best of the competition of that era. Which professional wouldn't invest long term in such a tool? That's a stable market for Leica.

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The lens designs are outwardly simple but technologically speaking the external shell is big enough to accommodate any future internal changes. I'm willing to bet that in 20 years the 24-90 will still be around and match the best of the competition of that era. Which professional wouldn't invest long term in such a tool? That's a stable market for Leica.

I don’t think many professionals will invest in the 24-90 and even fewer will be shooting the same lens 20 years later. It’s much cheaper (original cost, rental cost if needed, replacement cost if broken, insurance cost, upgrade cost) to go with the established professional providers- Canon and Nikon.

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I don’t think many professionals will invest in the 24-90 and even fewer will be shooting the same lens 20 years later. It’s much cheaper (original cost, rental cost if needed, replacement cost if broken, insurance cost, upgrade cost) to go with the established professional providers- Canon and Nikon.

 

Most of my generation of pros I'm afraid still have decades old working lenses they still use but you may well be right. Then it may be a risk Leica is willing to betting on.

 

As a user, I rather keep using a trusted lens or system then change. There are very few common photography problems that need technology to solve for me.

 

And I do agree that costs as a whole is a substantial expense for a Leica system compared to Canon and Nikon.

 

Surprisingly, I'm finding it's possible to press the Leica advantage in a commercial setting.

Edited by lx1713
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Why you telling me about Sony? I don’t own or use anything made by Sony, also have no intention to ever own anything made by Sony since my disappointing laptop, which I replaced with Mac some 7-8 years ago.

 

Sorry, my bad. But perhaps you would still like to see some Raw file comparisons I just posted (link to that thread below), α7R III vs. M10 with same lens. We have some time to kill until those Panasonic bodies appear in March.  :)

 

https://www.l-camera-forum.com/topic/288283-high-iso-m10-vs-q/page-8

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Let's hope that Leica uses this as an opportunity to further develop their "das wesentliche" philosophy. Given that there is now another SL mount camera that is overloaded with buttons and tries to do everything, perhaps the next SL can have video deleted, make the camera body smaller, and make it more minimalist. 

 

Keeping it simple is good.

 

 

But I hope Leica will not remove video capabilities. It's just a button away for me  :D

 

If they do, I will retire  ;)  The SL is the funnest photo / video capable camera out there. Seriously.

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the 2 take-aways from this for me are: 1. it is still a mock-up and therefore it will probable improve based on initial criticisms (like a flippy screen which apparently some want); 2. it will have an "industry leading EVF". That gets a vote from my tired old eyes! We already know it will have a newly designed and very large battery and 2 card slots.

 

Edited by bags27
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