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2014 - Possibly a big year for Leica


rramesh

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I bought a new Oldsmobile in 1981. It went back to the dealer with a two page list of defects.

I ordered a new one previously and it arrived with every kind of paint defect under the sun. bubbles, orange peal, drips & runs, imbedded dirt. Every panel had something wrong with it. Dealer was going to repaint after I took delivery. WRONG. I never took delivery and GM had to title it to the dealer so it could be sold to a regular customer.

 

The next one I purchased was in 2004 when the quality issues were seriously addressed. It has never been returned to the dealer and I still have it. Meanwhile I purchased two used cars and 3 new Accuras. My 2012 Impala was defect free.

 

So if you want repeat business, quality is important. Nobody is going to pay big money for a product only to have to wait for shipping and repair work. The only thing worse is butchered repairs. The repair dept should be the most skilled people, not the least.

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I'd modify your statement a little to say that "Surely their biggest issue is to deliver the stuff they're already making, and make sure the stuff they deliver isn't faulty".

 

We see so many threads on this site about problems with new gear that has to go back to Leica to basically be rebuilt. That must put a serious dent in their financials, apart from the damage it is doing to their reputation for quality.

 

Before doing anything, Leica needs to sort out their Quality Control processes. Get it right first time. IMHO.[/QE]

 

One way to do so would be for Leica to pair with a big industry name in Germany or the US — outside photography.

Think Google with Audi.

I don't understand why Leica could'nt capitalize on deep admiration Apple has for Leica — late Steve Jobs famously exemplify Leica camera as an archetype of outstanding product, and Jonnie Ives designed his M by Ives.

Dr. Kaufmann should try and lock his small high-tech rocket plane under the fat powerful belly of Apple —think X15 and KC135 — to soar on customer delivery.

Surely they could take a page from Apple book here : Apple is spot on on delivery 95 % of the time and surely knows how to move BIG numbers.

 

PS : How funny when analysts were bragging some months ago about Apple's losing its mojo. China Mobile anyone ?

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I don't understand why Leica could'nt capitalize on deep admiration Apple has for Leica — late Steve Jobs famously exemplify Leica camera as an archetype of outstanding product, and Jonnie Ives designed his M by Ives.

Dr. Kaufmann should try and lock his small high-tech rocket plane under the fat powerful belly of Apple —think X15 and KC135 — to soar on customer delivery.

Surely they could take a page from Apple book here : Apple is spot on on delivery 95 % of the time and surely knows how to move BIG numbers.

 

PS : How funny when analysts were bragging some months ago about Apple's losing its mojo. China Mobile anyone ?

 

Why? Do you want a made-in-China-obsolete-every-October Leica?

 

 

Sent from my iPad / Tapatalk HD

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Why? Do you want a made-in-China-obsolete-every-October Leica?

 

 

Sent from my iPad / Tapatalk HD

 

We drive a 2010 Range Rover and a 2007 BMW : are they obsolete ?

We work on 2 MacBook Pro (2010 and 2011), 1 iPad (2012), 2 iMacs 2010 and 2011 : are they obsolete ?

We phone with 1 iPhone 3 (2009), 1 iPhone 5 (2012), 1 Phone 5C (2013) : are they obsolete ?

We listen music on a 2003 system (granted : tailored and modded by a top french engineer) much better than many marketed since then : is it obsolete ? (granted : just added a DAC for Internet radio)

I shoot pictures with a 2009 M8, a 2007 M7, a 2008 Plaubel Makina, are they obsolete ?

We live in a 1965 house, is it obsolete (granted : refurbished in 2010 and 2011) ?

Year obsolescence is a spoiled child concept.

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We drive a 2010 Range Rover and a 2007 BMW : are they obsolete ?

We work on 2 MacBook Pro (2010 and 2011), 1 iPad (2012), 2 iMacs 2010 and 2011 : are they obsolete ?

We phone with 1 iPhone 3 (2009), 1 iPhone 5 (2012), 1 Phone 5C (2013) : are they obsolete ?

We listen music on a 2003 system (granted : tailored and modded by a top french engineer) much better than many marketed since then : is it obsolete ? (granted : just added a DAC for Internet radio)

I shoot pictures with a 2009 M8, a 2007 M7, a 2008 Plaubel Makina, are they obsolete ?

We live in a 1965 house, is it obsolete (granted : refurbished in 2010 and 2011) ?

Year obsolescence is a spoiled child concept.

 

I take your point. .. My Range Rover is even older... But... I want from Leica the rangefinder experience, the M experience.

Just imaging us at this forum discussing a Leica MxAir Jailbreak.

 

 

Sent from my iPad / Tapatalk HD

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I don't mind.

Leica products retain value.

My 2009 Noctilux paid 2400 USD would now sell around 4500 USD

My APO 180 Elmarit paid 1800 USD in 2009 would now sell around 3500 USD

Apple products are not so bad either : I sold a 2009 iMac last year for 1400 € (bought new for 2100 €).

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Guest Gilgamesh

I suspect they've experience several burned fingers over the M. Not much has gone well - people are still waiting for the R-M mount I gather!

 

Buying Sinar, Leica will see their relatively small resources being applied in that direction.

 

Meaning if you too own an M, you've been neglected already, and I suspect, all but written off for the time being, if not for good.

 

They may hope to deflect the negatives into a couple o' positives with a quality consumer T range and the Sinar-Leica baby, thus relegating the M "fiasco" to the back pages?

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Yep - better…. Thanks :) Customer Service is really a division btw. It was separated from the main company in order to ensure continuity of service in the worst case scenario in the time the company was in acute danger of going into receivership.

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Yep - better…. Thanks :) Customer Service is really a division btw. It was separated from the main company in order to ensure continuity of service in the worst case scenario in the time the company was in acute danger of going into receivership.

 

:)

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Sony will never correct the camera for shorter focal length M lens issues on the A7 ..... they have barely managed to get their native lenses to work adequately and the lenses themselves are no competition for Leica optics.

 

I'm not quite sure what you mean by 'what Sony can do with with the A7r' ...... having used one with both M and native Zeiss lenses for 6 weeks I am pretty unimpressed ..... it has a long list of flaws and idiosyncracies that does not match up to the hype and on paper specs.

 

Not true, the native lenses work very well and the Sony Zeiss 55mm has been rated higher then the 50mm Summilux by some reviewers g. 3dkraft

 

It's fine to like the M 240 more. There is something special about Leica M and the way it works, I wouldn't run into a "specs" battle with the A7, it's beside the point and you will be disappointed.

 

I have a A7 and will be getting a M240 later this year. I know what to expect and love from Leica RF and am looking forward to it.

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the Sony Zeiss 55mm has been rated higher then the 50mm Summilux by some reviewer

 

I admit that the Sony/ Zeiss lenses are very sharp and probably telecentric designs so the angle of incidence is better matched to a digital sensor but these reviewers must not have been looking at purple fringing since it is atrocious on the Zeiss 55mm. Maybe if you shoot Jpeg, it is automatically corrected in camera, but I looked at some Raw files my friend shot with strong backlighting and the fringing was in Noctilux territory.

 

Anyway, I am not going to start a war here, especially since you will be getting an M for yourself soon. The Sony is an amazing camera for the price, but if you look a little more closely, you will see where the compromises have been made in lens design.

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I admit that the Sony/ Zeiss lenses are very sharp and probably telecentric designs so the angle of incidence is better matched to a digital sensor but these reviewers must not have been looking at purple fringing since it is atrocious on the Zeiss 55mm. Maybe if you shoot Jpeg, it is automatically corrected in camera, but I looked at some Raw files my friend shot with strong backlighting and the fringing was in Noctilux territory.

.

 

As you said, best not to discuss here.

I disagree with your statement.

Note that Leica is also corrected in raw.

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Maybe we are talking about different things here. Just to clarify, I am not talking about the Zeiss 55mm 1.4 OTUS, which is phenomenal and practically free of purple fringing.

 

I am talking about the 55mm FE which is phenomenal Most Adorable 50s - Zeiss Otus & Sonnar, Leica Noctilux & Summilux, SLR Magic HyperPrime

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Guest Gilgamesh
The M is their prime product, and the company is organised in divisions for each product line.

 

If so, is he /she on extended leave?

 

I suspect the new Sinar / Leica kit will be taking up time, people, fiscal resources.

 

The M240 is not the camera many anticipated, hoped for. A new shiny product for 2014 will deflect peoples' attention once it's released, after many months of rumours and leaked images and snippets of information so as to keep the "faithful" & magazines on-team and salivating.

 

Leica should address the M240's very real issues not being addressed as their "Prime product" to my mind, but if you shift the emphasis in the new year, then last year's Prime Product slips from the collective memory as punters play and salivate and devote column inches to Leica's 2014 new range of cameras.

 

People have a short memory as regards mis-hits.

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As you said, best not to discuss here.

I disagree with your statement.

Note that Leica is also corrected in raw.

The Leica M cameras do not apply any corrections for 'fringing' nor for distortion whether shooting DNG or JPEG. There is correction for vignetting/'red edge' effects.

That is a system design choice. Other systems might employ those corrections as part of a different image chain. Obviously both choices can work.

The relevance for Leica M lens owners is how well other brand systems will perform with those lenses.

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