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Mini M? [MERGED] AKA X-Vario


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I noted that before: I can't get why an easily predictable move by Leica--a fixed-lens compact evolving into a zoom-lens version--should be presented as a new brand THREE ORDERS OF MAGNITUDE higher than its younger sister X2.

Three orders of magnitude? What numbers are you referring to here?

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Guest willjanurgucken2000
That is what puzzles me. What difference does it make in the grand scheme things if there is a "budget" M mount camera that is maybe $1-2K cheaper. The lenses are still going to run 3-10K a pop. From Leica's perspective those shelling out the price of the lenses are not going to care that much about a "budget M" mount camera.

 

Lots of folks have accumulated lenses from their past film days or handed down through the family. There are also Zeiss ZM and Voigtlander M lenses that are lower priced. Not to mention older Russian and Japanese M lenses although you will take a hit on quality.

 

In terms of the body, if you take a look at the parallel thread to this one you will find many are waiting for a 240 - with some having placed their orders a year ago.

 

A camera that was simpler for Leica to manufacture and using EVF, would be great for those who don't mind using this focus method and who can't acquire a camera with a modern fullframe sensor to use their M lenses on at any price!.

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Oh yeah, my bad. It was a briliant "teaser", that's right. And when may I ask is the big exciting reveal? Tomorrow you say? Oh golly goodness gosh how terribly exciting! What could it possibly be? I can hardly sleep! Tingly tingle all over my spine!

So I take it you won’t buy one? Me neither, but that’s neither here nor there. I rather doubt there is a large intersection between participants in this forum an Leica’s target market for Paula.

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"78 pages with more than 1500 posts. Based on nothing but speculation. This makes marketing people very happy."

 

It really should not. Intelligent marketing would have predicted that this sort of strip show would be viewed only by the folks who'd be offended by the way they were teased. I mean those who'd really want to buy and use an M-mount Mini M – one that would have been a sensible second-camera alternative to Sony and Fuji.

 

My guess is that the target market – folks who buy camera-jewelry – never saw the teaser nor heard a rumor. For the target market, all of this passed in the night. The only marketing effect is likely to be a spate of new (but slightly delayed) orders for RX-1's and 100S's.

 

This was Really Bad Target Marketing, serving only to tell serious Leica users that the Hermes days are back again and the Leica brand name and the red-dot logo are what's for sale now. In the Leica Boutique nearest you.

 

Kirk

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Lots of cameras take photographs. Indeed, the vast majority of cameras take photographs.

 

Leica choose to announce an X3, and suddenly the world has collapsed in upon itself and forum members are in apoplexy because its not a camera that they would buy.

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M - mini (ok, not the usual word, it should be milli) - micro - nano

In scientific terms, that means three orders of magnitude between each other.

It wasn’t SI prefixes that Leica had in mind and the fact that ‘mini’ isn’t such a prefix was a dead giveaway. As with Apple’s iPod mini and nano, ‘mini’ is just short for ‘miniature’ and ‘nano’ means ‘dwarf’ (and ‘micro’ is Greek for ‘small’).

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I despair of this forum sometimes.

 

Just because Leica use a bit of marketing and announce a camera that some people won't buy, the sarcasm dial gets turned to 11.

 

The negative mavens are a vociferous minority. No worries.

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Lots of cameras take photographs. Indeed, the vast majority of cameras take photographs.

 

Leica choose to announce an X3, and suddenly the world has collapsed in upon itself and forum members are in apoplexy because its not a camera that they would buy.

 

Well, it's not the really best idea if most of members will not but it. IMHO, obviously.

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I despair of this forum sometimes.

 

Just because Leica use a bit of marketing and announce a camera that some people won't buy, the sarcasm dial gets turned to 11.

 

I'm surprised you would be so quick to scorn an understandable discussion.

 

There is a very clear gap in Leica's line up between the X and the M cameras. Stefan Daniels referred to the potential camera as the "gap filler". Many of us expected it to be released at Photokina last year, drawing a testy response from Dr Kaufmann. Leica has known for some time that it has little competition (for the moment) in the full frame compact sector, and a full frame compact system camera taking M mount lenses (and R mount with an adapter) would be unique, and would have demand. The sales of the RX-1 are surely evidence enough of the success of such a camera.

 

So when they market their new camera as a "gap filler", the reaction is entirely understandable when that gap filler turns out to be a zoom version of the X2 with pretty mediocre specs compared to the expectation they have had a large part in creating.

 

It's all very well defending Leica, but your criticism of the forum response is quite unfounded. Being dismissive may work for you, but it is my perception that forum members are generally smarter than that.

 

Cheers

John

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It wasn’t SI prefixes that Leica had in mind and the fact that ‘mini’ isn’t such a prefix was a dead giveaway. As with Apple’s iPod mini and nano, ‘mini’ is just short for ‘miniature’ and ‘nano’ means ‘dwarf’ (and ‘micro’ is Greek for ‘small’).

 

That would be bad. The Apple naming it's not the best choice in this case.

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My guess is that the target market – folks who buy camera-jewelry – never saw the teaser nor heard a rumor. For the target market, all of this passed in the night.

It might; it’s hard to say. Googling ‘Leica Mini M’ yields 5.760.000 hits; compared to 6.510.000 hits for ‘Sony RX1’ that’s not too bad.

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My wife would never buy such a (insert politically correct adjective) thing... contrary to me eventually. Different products for different customers. Easy to understand IMO.

 

That means we are not talking any more about cameras;)

The choice is Hermes or LV

Why not the Lunar itself?

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...Leica has known for some time that it has little competition (for the moment) in the full frame compact sector, and a full frame compact system camera taking M mount lenses (and R mount with an adapter) would be unique, and would have demand...

Leica never said this as clear as i recall and some of us never stopped to repeat, rightly or wrongly (well rightly it seems), that this will not happen.

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