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S2 available in October / starting price of £15,996


ricardo.diz

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For those of you asking about US prices, it doesn't get more official than from our own David Farkas...

 

Leica S2-P with Sapphire LCD Cover Glass and Platiunum Service Package - $27,995

 

Leica S2 Pro Format DSLR - $22,995

 

Leica APO-Macro-Summarit-S 120mm f/2.5 CS - $7495

 

Leica APO-Tele-Elmar-S 180mm f/3.5 CS - $7495

 

Leica Summarit-S 70mm f/2.5 ASPH CS - $5995

 

Leica S-Body Premium Service - $1495 (Premium Service)

 

Just go to David's site (Dale Photo & Digital) for all the details but he will definitely chime in with all the good info later...

 

Cheers,

 

Thanks Riccis... I think I was working on my post at the same time. I started an official USA thread to keep it simple.

 

David

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Scene 1 Take 1 the studio

 

We see the interior of a professional photographer's studio. A gorgeous red-headed model in the background is trying out poses in front of seamless blue paper. She is wearing a black push-up bra and jeans and red tennis shoes (because the photo will be from the waist up only.) There are three strobes pointed at her, with a big softbox on one and an umbrella on another. The strobes flicker as three three assistants, wearing white shirts and black jeans, run tests on the equipment, install snoots, move flags, etc. An art director in a suit, and a flunky, stand to left, looking at a large monitor on which we see the model. A makeup woman hurries round carrying a suitcase.

 

Enter, from left, the photographer. He looks at the the model from several angles, framing her with his hands, then says absently to one of the assistants, without looking at him,

 

"Hand me the S2, will you? Thank...oh shit!"

 

Scene Two, Take 1, The bank

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Okay, the body is WAY to pricey.

 

The lenses are another matter, and I'm actually 'pleased' at the prices. In today's world, digital bodies haven't had the longevity of film cameras so I would expect the bodies to be cheap vs. the lenses.

 

I'm an absolute believer in Leica and I want them to succeed, but the R10 actually seems like a better idea right now, and I actually like the S2 concept but having to pay extra for a Sapphire LCD cover glass is a bit much.

 

Lenses yes, body, ???????

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This is going to flop! I spent a lot of money on an M8 and very expensive lenses and I was interested in the S2, but I'm telling you, this is going to be a huge flop and put Leica's future in danger. I am very concerned about my investment in a Leica system. Charging additional money for a premium customer service package and a stupid sapphire cover? Are you kidding me? At this price point? Huge disaster. Anybody agree?

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Guest s.m.e.p.

I think these prices are in the tradition of LEICA.

 

It was always a little bit more expensive to take pictures with LEICA!

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This is going to flop! I spent a lot of money on an M8 and very expensive lenses and I was interested in the S2, but I'm telling you, this is going to be a huge flop and put Leica's future in danger. I am very concerned about my investment in a Leica system. Charging additional money for a premium customer service package and a stupid sapphire cover? Are you kidding me? At this price point? Huge disaster. Anybody agree?

 

Disagree.

The price is quite reasonable for what you get. Sensor and camera are well within the pricing range of a Phase One system based on Hasselblad cameras and similar cameras. The lenses must perform great - Leica lenses do that - to justify the price. No question that the camera will outperform most of the competition. The remaining questions are: How many people will actually buy the camera (even Phase One is not selling millions of backs); how many people can profit from the specs of this camera - better to say who needs it? A digital back can be used interchangeably on wide angle cameras, view cameras and a studio Hasselblad alike. The Leica competes on many fields and will not cover all of them. The price will not be the reason for a flop - quality has its price - but I can see other problems.

My major question right now is: What is the shutter speed of the leaf shutter. We just got prices, still not all the specs.

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Here's the BJP announcement on UK pricing:

 

British Journal of Photography - Leica unveils UK pricing of its S2 flagship camera

 

Good to see that Leica are going to deliver on a professional level support service.

 

London Leica Store opening confirmed too (see the Customer Forum):

 

http://www.bjp-online.com/public/showPage.html?page=866676

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Man, that is a totally crazy price, especially since you have to pay extra for "good" service (at best.)

 

I wish them luck but at this price I seriously doubt they'll sell 500 units let alone the 10000 they hope for. Why bother building a new system from the ground up to compete with real medium format systems when the end price is a lot more than the competition? Totally crazy business strategy.

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UK press releases, from the BJP:

 

British Journal of Photography - Leica unveils UK pricing of its S2 flagship camera

 

British Journal of Photography - Leica store to open in Mayfair in September ( see the Customer Forum)

 

Good to see that a professional level service and support system is being put in place, including leasing and rental.

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Crikey now I'm really worried.

I know most of the buyers of this sort of stuff are too busy working to hang in internet forums, but please - someone tell me that you're gonna buy (at least) one of these.

 

Seriously - someone tell me this is a better deal than all the other options that are already in place. I know a lot of photographers through work, but I'm genuinely embarrassed to ask any of them if they'd think about this system - even the really talented ones that work internationally aren't exactly rolling in cash these days.

 

D@mn I really do feel like I just saw the end of the M-system. Please tell me I'm wrong. :(

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Acording to dpreview.com, it seems like Leica finally revealed the price-point and availability of the S2:

 

"Leica has published the suggested retail prices for its new Leica S-System and confirmed October 2009 as the first month for UK availability. The S-System, which sits at the very top end of the digital photography spectrum, will be offered at a very competitive starting price of £15,996 (SRP, body only)." - press release

 

Also, lenses and accessories prices were released:

Leica S2 Black £15,996

Leica S2-P Black * £19,092

SUMMARIT-S 1:2.5/70 ASPH £3,096

SUMMARIT-S 1:2.5/70 ASPH CS £4,025

APO-TELE-ELMAR-S 1:3.5/180 £4,541

APO-TELE-ELMAR-S 1:3.5/180 CS £5,160

APO-MACRO-SUMMARIT-S 1:2.5/120 £4,541

APO-MACRO-SUMMARIT-S 1:2.5/120 CS £5,160

SUMMARIT-S 1:2.5/35 ASPH £3,612

SUMMARIT-S 1:2.5/35 ASPH CS £4,231

Multifunction handgrip S £851

Professional battery charger S £258

 

 

You can check more info at Leica reveal S-system pricing and launch date: Digital Photography Review

 

Who's ready to buy one now? :)

 

Cheers,

Ricardo

 

P.S. It seems that dpreview.com is the only source of this info so far. Google/bing and leica's homepage don't show this so far...

 

I like a good joke like everyone else, but could we have the real competitive price now please. £16k no lens Ha ha ha ha ha ha ha

 

Kevin.

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