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Rising Prices from Leica?


craig talmy

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Didn't I read somewhere that this was a part of the Summarits' introduction plan?

 

That is, we get a range of reasonably priced, easier-to-produce, available lenses; and in exchange, the high-speed lenses whose production requires higher technology costs will see their prices raised.

 

In other words, IIRC, in addition to currency fluctuations, this is in part a marketing decision.

 

--HC

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  • 3 weeks later...

What about the need to cover what must be staggering warranty repair/replacement costs, since it looks like a significant percentage of the new items are either lemons or dogs. A price hike might help defray those costs.

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  • 1 month later...
Guest darkstar2004
What about the need to cover what must be staggering warranty repair/replacement costs, since it looks like a significant percentage of the new items are either lemons or dogs. A price hike might help defray those costs.

 

Leica releases defective equipment then the customer pays for fixing it via price increases?

 

That's called "making love to" the customer - not a smart strategy, if you want to stay in business.

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That`s why I gave up and bought a Nikon. Not as nice as Leica`s upcoming R10 to be sure, but at least I don`t have to empty the retirement fund to pay for expensive German wages and panach.

 

They are down to a few hundred employess form 6000 according to Leica Historical Society. I suppose that is all it takes to build a few cameras for a few oil shieks. As the volumn shrinks, the developmental costs and fixed overhead needs to be spread over fewer and fewer units making them cost more and more, sales plunge more, costs rise, death spiral.

 

Just how much market is there for $10,000 cameras without lenses. You laugh? Price the new M9 and R10. You read it here first.

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Guest darkstar2004

Maybe Leica should introduce a new category of cameras:, the RAF edition (RAF for Rich And Fabulous). They could start with the M9 and R10.

 

They could have the Oil Shiek models - platinum plated, encrusted with rubies.

 

They could also have the Pimp Daddy line - gold plated and diamond encrusted, for billionaire rap "artists." Of course, the aperture rings on all the lenses would continue to spin for five minutes after you set the camera down.

 

They could have the Useless Twat line, chrome plated with pink leather, which would burn up the fashion runways from New York to Paris to Brunei.

 

And of course, there would be the Herpes line of Leicas LeicaHermes

 

Maybe Leica could even see fit to continue to build a few plain black MPs, M7s and M8s and lenses for real, honest-to-god photographers - people who are passionate about imagemaking and Leica cameras; you know, people who actually put film in their dinged and brassed Leicas and use them to make actual photographic images.

 

Just a thought... :)

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Maybe Leica should introduce a new category of cameras:, the RAF edition (RAF for Rich And Fabulous). They could start with the M9 and R10.

 

They could have the Oil Shiek models - platinum plated, encrusted with rubies.

 

They could also have the Pimp Daddy line - gold plated and diamond encrusted, for billionaire rap "artists." Of course, the aperture rings on all the lenses would continue to spin for five minutes after you set the camera down.

 

They could have the Useless Twat line, chrome plated with pink leather, which would burn up the fashion runways from New York to Paris to Brunei.

 

Judging from the new website design I'd say they are already heading in that direction!

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Price increases are standard for Leica, they do this every year. So it wouldn´t surprise me at all. And to be honest, this makes them unique - non of the professional camera-manufacturers can do it this way!

Don´t forget: It´s much easier to produce one Leica camera for 60.000 $ instead of ten cameras for 6.000,- $ - and it reduces the customer service costs too :cool:

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