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Ich bekam dies als Mail vom Leica Store Frankfurt (I received this as an email from the Leica Store Frankfurt):

AktionΒ Leica M6

Geben Sie bis zumΒ 31. Dezember 2023Β Ihre alte analoge Kamera im Leica Store Frankfurt in Zahlung und erhalten Sie beim Kauf der aktuellen M6 einen Preisnachlass von mindestens 500 Euro.
Mehr zur M6 http://image.my.leica-camera.com/lib/fe9012717c60017874/m/3/6fed2788-33e0-4978-bea7-8315696dac6e.gif http://image.my.leica-camera.com/lib/fe9012717c60017874/m/3/47f473b7-20f0-4955-9454-d14ccffaae93.png
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Are we saying that a discount at Christmas won’t increase sales a lot in a period when the camera has got over its initial hype? I don’t think Leica are stupid, they know how to use a calculator.

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4 hours ago, Al Brown said:

This "trade in" is just symbolic. You can bring a used single use camera. They might just as well say 500 euros off.
Also, it seems it is Germany only atm.

I really wonder why companies bother with this sort of requirement. They must get a lot of junk that could cost more to get rid of than it's worth. To get money off a Gitzo I once traded in the sort of tripod you can get for under Β£10 on ebay, which I had to box up and post somewhere to get the rebate. I didn't even have to buy it - my Gitzo dealer had a stock of them they bundled free on request with orders so customers had something to send in.

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54 minutes ago, Al Brown said:

Leica has soooo much more to offer for Christmas to increase sales from the current line but they did not. I really think the M6 is not the hottest croissant in the bakery, perhaps it was slightly overestimated how many will move.

Exactly, the hottest croissants are those that sell day-in-day-out, there's no need to discount them.

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