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Survey: Your Advice To The New Leica CEO


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Please a digital retro M: no settings, no display, no jpg, no wb, manual rewind, no buttons, lightweight, simple, slim, quiet operation and shutter, reliable, quality checked, auto exposure, two versions isoless bayer or mono sensor, not as super exclusive version, rather less costly than full featured gimmick liveview video M.

 

M8: uncompressed DNG or RAW as permanent option or open source firmware

 

Thanks and good luck!

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Get an M3 in good condition loaded with a roll of Ilford 50 & any 50mm lens, plus an M9p with a 35mm, get away from everything for a week & shoot: use that experience to inform your decision making (if something on your desk doesn't match or exceed the experience you have & the results you generate with these tools, then it's going to be beneath the company & it's legacy & probably not entice too many of us either).

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Ok, I'll play.

 

- Stop producing ridiculous "special editions" that just make the brand a laughing stock

- Sack the current marketing department, root and branch, and employ people who understand digital marketing

- Ditch the overpriced, under-specified, unloved T

- Abandon the dead-end relationship with Panasonic - it went pear-shaped when you disagreed over four-thirds. Go on your knees to Fuji and ask them to partner again

- Above all, once again produce reliable, robust, photographer-orientated cameras that I - a disenfranchised 20-year-plus Leica user who has given up in despair and disgust and gone to the competition - would want to buy

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The change of management at the Leica HQ in Wetzlar has started hot discussions here in the Leica Forum.

 

In order to provide our competence as Leica customers - thus competent market observers and qualified Leica experts - I have a request to you:

 

Your wish or tipp to Mr. Kaltner - one sentence, no long explanations

 

Please do not comment on other suggestions, we're going to move such posts to another thread. And please no fun comments, we already had the request for another Leica gummi bear can ;)

 

So: What tast should the new CEO tackle first?

 

 

Redesign X cameras with built in viewfinders and possibly add a 50mm and 75mm version.

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1. Better quality control for the M range (I don't know about the other product lines)

2. Faster service turnaround time (even small repairs take weeks/months)

3. More focus on the everyday user and slightly lesser on the Limited Editions. I'm happy if Leica make higher profits from these Limited Editions. I want Leica to be a very profitable and successful company but it irritates me when my M9 and MM still have the shutter issue after many years, to see Leica proudly announcing the next super expensive limited edition with some cosmetic changes. Not just bodies but also lenses. My multi thousand € super duper technically advanced and revolutionary APO75/2ASPH flares worse than a 10€ plastic lens. This ties back in with 1. above.

 

Focus. On. Your. Customers.

 

P.s. I'm happy you've been working hard to fix broken stuff but they shouldn't be broken in the first place. For any money. ESPECIALLY when you charge thousands of euros and send the broken items with hand signed "proof of quality" certificates

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Do like Leica did with the 50mm APO .... i.e., target the very best image quality possible, then set the price for it. But expand that into a flagship M camera body and into other flagship M lenses (a 35mm APO?) to ensure that they are "obviously beating" their competition for image quality when looking at the final prints. The very best in image quality is worth paying up for, in my view ..... whereas luxury goods with only similar image quality to cheaper peers are just expensive.

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Stop, right now and immediately, all the anonymous model names and numbers, Type 109, Type 240, etc. There is no logical progression, there is ridiculous confusion (MP, M-P, especially when spoken, etc.), and it alienates experienced users and potential new users alike. Just go back to having a range of camera's and start with a number for each, and the next evolution has the next number, and so on.... How simple would that be? Except Leica thought of it before many years ago, but recently somebody in a highly paid job decided it wasn't trendy enough, yet without thinking through the stupid confusion that would ensue with the current naming regime.

 

Steve

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Offer a generous solution to those faithful Leica users who have had the misfortune to invest in M9 and Monochrome bodies with defective sensors that includes an element of compensation for the expense and inconveniece caused. I for one as a professional photographer, with a career of over 40 years, am not very happy with Leica at the moment.

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PLEASE, for the love of God- stop omitting built-in viewfinders from your cameras(ovf or evf), and bring out more full frame models.

A digital ff leica CM or minilux(with a fixed fast prime) is long overdue.

(Basically a leica version of the Sony RX1, but with built in VF).

 

Summed up:

-built-in viewfinders(ovf or evf)

-more Full frame sensor models

-fast fixed primes(ideally longer than 35mm)

-keep the traditional style leica bodies

-make them more affordable- priced and aimed at working PHOTOGRAPHERS, rather than jewelry/fashion accessories for Yuppies.

 

 

Good luck & Godspeed Oliver!

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(single sentence)

Quality control, release ONLY that which is perfect. FIX THE SENSORS AND BE MARKET LEADING IN THEM, NOT 3 YEARS BEHIND BUT 3 TIMES THE COST; BRAND LOYALTY IS ONE THING, PUTTING CRAZY MONEY ON INFERIOR STUFF WILL INEVITABLY KILL YOUR BRAND (thank you and good luck)

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