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Leica in Revlon ad


ho_co

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Looks like an M9P, but has what looks like a black rubber plug in place of the red dot. Maybe Leica red clashed with Olivia Wilde's lipstick?

 

She handles the camera as if it were an SLR, with her hand under the lens.

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She handles the camera as if it were an SLR, with her hand under the lens.

 

It's because she'd smudge all that make up if she used the M properly...

 

 

(Can't believed that I've just watched a Revlon ad, just to see a Leica... I need to get a grip...)

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What can this all mean?

 

That's what is most fascinating about it. It seems as if it must mean something - as if it must be rich in semiological meaning, if only we could decipher it. But it isn't. It means nothing.

 

And yet on another level, of course, it does mean something -- it means that a bunch of guys are watching cosmetics adverts and trying to understand them.... :)

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Guest WPalank

(Can't believed that I've just watched a Revlon ad, just to see a Leica... I need to get a grip...)

 

I can't believe Howard knew the name of the model/actress (I had to look her up).

 

Maybe he can throw some light on which shade of make-up she was wearing, asked several times in the comment section by 16 year old girls? :D

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The commercial is espousing class, beauty, being "in" and just plain more desirable. So it makes sense they would use a prop that reflects these ideals. .

 

Should they use a Kodak or a Blackberry?

 

Of course for those who consider our Beloved Leica jewelry will be giddy.

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I can't believe Howard knew the name of the model/actress (I had to look her up).

 

Her name is shown at the beginning.

 

What a perplexing ad ... it's like a series of photography mistakes.

 

Looks like an M9P, but has what looks like a black rubber plug in place of the red dot.

 

It is likely an M9. They put something to cover the "M9" too. M9P doesn't have a red dot. If they didn't want the "M9" or the red dot, they should have used the M9P.

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my favourite is how she doesn't even need to move to focus ring to focus. WITCHCRAFT!!!! At least she is into B&W street photography. Oh if Barnack wore lipstick....

 

it's obvious that the camera in that commercial is the Leica M11 (Typ250) prototype....which will be introduced in 2015 and will focus with a digital finger sensor and with only live view (and a decoy rangefinder window).

 

oh and the shutter sound is simply clicktastic. lol.

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