wattsy Posted September 20, 2012 Share #81 Posted September 20, 2012 Advertisement (gone after registration) what's that they say about no such thing as bad publicity? Fine perhaps if you are selling newspapers or promoting a film but there are plenty of companies who have discovered that there is indeed such thing as bad publicity. Sometimes it can be very bad news for the bottom line and I fear that this particular product launch may backfire badly for Hasselblad. Link to post Share on other sites More sharing options...
Advertisement Posted September 20, 2012 Posted September 20, 2012 Hi wattsy, Take a look here Hasselblad Lunar. I'm sure you'll find what you were looking for!
luigi bertolotti Posted September 20, 2012 Share #82 Posted September 20, 2012 Guys, let's stay calm... maybe some of us hasn't noticed one on the deepest statements of Mr. Luca Alessandrini... "Hasselblad is NOT forcing anyone to buy this camera" .... whew, this is really relieving... Link to post Share on other sites More sharing options...
erl Posted September 20, 2012 Share #83 Posted September 20, 2012 What is it with the creeping censorship in this forum? Ian, if I told you to F*** of, would you take offense? I expect you would and rightly so! I don't have an issue with the 'F' word, I do have an issue with publishing it on an international forum. Certain protocols are expected and, in the main, maintained on this forum. I believe you crossed the line without good reason. Your power of expression should extend beyond that. I trust you never played cricket at school as you would have had a lot of trouble with the umpire, just as you do here. In an endeavour to be fair, I will put the question to the other Mods and I will abide by their collective decision. If they agree, your moderated word will be restored. I advise you to learn to accept that as well. Link to post Share on other sites More sharing options...
Pintpot Posted September 21, 2012 Share #84 Posted September 21, 2012 Shame in a way, but hey! - if it works - it works Pity they could not have re-invented the XPan or something akin to it, however let's see the results from it Link to post Share on other sites More sharing options...
Anasebi Posted September 21, 2012 Share #85 Posted September 21, 2012 Well if nothing else good comes of this; it very strongly outlines what defines us Leica fans from that trashy diamond encrusted trash that Canikon fans seem to always try to stereotype us as. I am very sad for Hasselblad fans out there, Sony is not the problem, its that this kitsch peddler is re-badging kit with junk slapped on for a 5x up charge. Had it been a full frame mirrorless (which we now know Sony is very much capable of releasing in short order) and not so bloody ugly; fine. Link to post Share on other sites More sharing options...
earleygallery Posted September 21, 2012 Share #86 Posted September 21, 2012 It will (sadly) no doubt find some buyers. The sort of people who buy diamond encrusted mobile phones and don't care that they're paying £12K for something that they will effectively dump after a year or so. Link to post Share on other sites More sharing options...
shard Posted September 22, 2012 Share #87 Posted September 22, 2012 Advertisement (gone after registration) I guess the question is, will the images from a Lunar be very different from that of a Nex 7? How much customization will they put into the firmware? Also, I want to know if they will be releasing their own lenses or will they just rebrand Sony/Zeiss lenses? Link to post Share on other sites More sharing options...
AlanG Posted September 22, 2012 Share #88 Posted September 22, 2012 I guess the question is, will the images from a Lunar be very different from that of a Nex 7? How much customization will they put into the firmware? Also, I want to know if they will be releasing their own lenses or will they just rebrand Sony/Zeiss lenses? They probably will not be different at all and I can't see why they would re-write Sony's firmware. In any case Sony is making the firmware concept somewhat obsolete. In their newest Nex models Sony has introduced downloadable custom features called Sony Memory Camera Apps. Link to post Share on other sites More sharing options...
jaques Posted September 22, 2012 Share #89 Posted September 22, 2012 It is amazing- we have seen spoof paper and cardboard M9 and M10's before... but this is the first time the spoof mock up (lensrental) actually looked arguably better (and more serious) than the 'prototypes' released by the OEM manufacturer. This is my guess: the investors who purchased Hasselblad recently did so with an eye firmly on Leica's success over the last 3 years. They thought that with Hasselblad they could go into direct competition- at the luxury end of the small camera business. On paper this is true: like Leica they have the historical reputation/brand recognition- and they are based in Europe. So far so good... But it seems their brilliant plan has collapsed already. In rushing to Photokina they seem to have done a last minute deal with Sony- gone to Italy for Luxury design- and Japan for tech- and come up with an un-edited mountain of vague (and disturbing) plans for a tarted up Nex camera.... which they have the temerity to try and charge nearly 5 times the price for... It seems Hasselblad is not a camera manufacturer but an outfit that will 'pimp your Nex camera' for 3500 Euro's... The one thing they did not do: was take their own heritage and brand significance seriously. Indeed they insulted it by trying to associate their greatest historical successes (moon cameras) with their cynical short term grab for luxury cash... It is an insult to Victor. This is such an obvious failure- the opprobrium has been universal and and damning... The only way to save the brand is to back down, scrap these plans and fire whoever was responsible. Let Sony improve upon its product line and do what it does best: and let Hasselblad work it's historical legacy- here are a few things they could have tried: ~ A new XPan digital ~ A new Modular RF or SLR camera- sized like an M- but designed with the classic (understated) styling and functional modularity of the 500C. Black leather and Chrome please (not wood, kevlar, titanium or rubies...) ~ A new digital back for the 500 series- that is affordable to a wider market (it is time the prices of MF backs came down if you ask me... surely they can be produced more cheaply by now?) The failure is compounded by Leica's photokina triumph. Leica have managed to take the M9 design: and give it a big, sudden push into the modern era. In one stroke they have amplified the capabilities of their camera by a large margin- opening up all new markets and potential users- and they have managed to do it without increasing prices- or walking away from their core asset (the essential M camera platform).... I really think it was a marvelous coup- and gives them headroom in the case of serious competition emerging (which I expect- but not from Hasselblad). To be honest I am really impressed with what they achieved with this new M. Link to post Share on other sites More sharing options...
luigi bertolotti Posted September 22, 2012 Share #90 Posted September 22, 2012 I guess the question is, will the images from a Lunar be very different from that of a Nex 7? How much customization will they put into the firmware? Also, I want to know if they will be releasing their own lenses or will they just rebrand Sony/Zeiss lenses? Let's give them the chance to release some operative item... ... but also the chance to some good indipendent reviewer to make tests... if the files will look virtually identical to NEX 7's (which a serious tester will do as one of the first in depth analisys) it will be a bad slap on this tentative to "invent" a new Hassy : people disposed to spend that amount DO expect to have something "unique" also on the imaging side... is not like the difference that a Leica lover is well disposed to pay for a Panaleica; in this perspective, the decision of Leica to rely on a custom sensor for the new M looks even more appreciable : there surely will be heated discussions on how is the 24 MP Leica-STM in comparision with the 36 MP D800... but, alas, at least is THEIR OWN one.... like it or not. No reason for Hassy starts a proprietary lens manufacturing concern... IF this camera would result succesfully, at the best they could arrange some outsourced "proprietary-branded" lens set : but the decision for a standard mount points clearly in the direction of a more conservative approach : it can host many 3rd party lenses, some of them excellent, period. Link to post Share on other sites More sharing options...
LucisPictor Posted September 22, 2012 Share #91 Posted September 22, 2012 Why would anybody buy a "NEX-7 in diguise" for a price five times as high as the regilar NEX-7 goes for? I really cannot understand what the guys at Hasselblad were thinking. Perhaps, for some Arabian or Russian multi-millionaires... Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/188192-hasselblad-lunar/?do=findComment&comment=2121526'>More sharing options...
Paul J Posted September 22, 2012 Share #92 Posted September 22, 2012 Perhaps, for some Arabian or Russian multi-millionaires... That is the very thing. It will be bought not for how it looks or what it does but what it cost. Link to post Share on other sites More sharing options...
luigi bertolotti Posted September 22, 2012 Share #93 Posted September 22, 2012 That is the very thing. It will be bought not for how it looks or what it does but what it cost. + 1 : Years ago I knew a pair of rich people who had a 500CM just because it was THE HASSELBLAD... a generation that nowadays is rather in the old side... but of course, being the current digital Hasselblad MF strictly Pro-only, they could welcome (and buy) a Digital Hasselblad that, surely, will be practically usable and with a very distinctive look, being price a negligible detail for their pockets. Link to post Share on other sites More sharing options...
earleygallery Posted September 22, 2012 Share #94 Posted September 22, 2012 Hi Luigi, I'm really not sure that many 'non-photographers' ever bought Hasselblads, expensive yes, but also rather complicated cameras designed for a purpose. If amateurs did buy them it was because they knew they were the choice of many pro's (rather like the Nikon F series, and the Leica M), they knew about the reputation for quality, and they knew that these were very well built long-lasting machines. It's a little like people who buy divers watches to wear in the shower, or people who buy Range Rovers or Hummers and only ever go off road when they drive over the kerbs. Yes, they're buying / paying for some features they will never use or need, but they like to know that they have the best. Things that everyone acknowledge as the best and many will aspire to. I really can't see anything that these Hassy digicams offer apart from the bling. And I'm not sure selling bling is enough. As I've said, there's a designer who sold standard Nokia phones covered in diamonds and other gems for silly money. I'm sure he sold a few of them but not in any volume. If Hasselblad can track down the half dozen people who bought the phones they might have a start..... Link to post Share on other sites More sharing options...
luigi bertolotti Posted September 22, 2012 Share #95 Posted September 22, 2012 Hi Luigi, I'm really not sure that many 'non-photographers' ever bought Hasselblads, expensive yes, but also rather complicated cameras designed for a purpose. ..... Me too... I always take care of the cameras I look around... and the fact that I remember just 2 people is significant... I knew several people with "Leica for I like luxus" (is not just a trend of recent years)... the two I quoted (I knew one rather well) was probably of the kind "luxus but with distinction too..." I really can't see anything that these Hassy digicams offer apart from the bling. And I'm not sure selling bling is enough. As I've said, there's a designer who sold standard Nokia phones covered in diamonds and other gems for silly money. I'm sure he sold a few of them but not in any volume. If Hasselblad can track down the half dozen people who bought the phones they might have a start..... Agree 100%... when I loved MF (Rolleiflex TLR) Hasselblad was a vague desire of mine... not a "myth", but anyway, seeing those upstylized Nex 7, my first istinctive thought is "they have fallen down, poor Victor H." Link to post Share on other sites More sharing options...
Paolo.Battista Posted September 22, 2012 Share #96 Posted September 22, 2012 Guys, let's stay calm... maybe some of us hasn't noticed one on the deepest statements of Mr. Luca Alessandrini... "Hasselblad is NOT forcing anyone to buy this camera" .... whew, this is really relieving... Not so really... I received ten phone calls at my home in the last day. Three were providers who would like give me am Internet connection that goes so fast that I will be literally flown on the moon. Three were genuine olive oil producers from Italy who sell a genuine Italian olive oil made from the best extra-UE oils with such a great taste that it will make me feel like walking on the moon. The other four calls were from a spokeman of a camera dresser company asking me why I'm so lunatic since I've still not preorder a camera that will let me feel as being part of moon Link to post Share on other sites More sharing options...
jaapv Posted September 22, 2012 Share #97 Posted September 22, 2012 Every poser should have his bling, live and let live...But why has the thing got to be so darn-awful ugly? Link to post Share on other sites More sharing options...
erl Posted September 23, 2012 Share #98 Posted September 23, 2012 ........ beauty is in the eye of the beholder! Just sayin' ...... not agreeing, in this case, but just look at some of the cars 'we' drive, or the house 'we' inhabit, for example! Live and let live, as Jaap said. Link to post Share on other sites More sharing options...
Rick Posted September 24, 2012 Share #99 Posted September 24, 2012 "Wow…looks nice and will be sweet no doubt!" - Steve Huff (9/18/2012) Link to post Share on other sites More sharing options...
honcho Posted September 24, 2012 Share #100 Posted September 24, 2012 Every poser should have his bling, live and let live...But why has the thing got to be so darn-awful ugly? Simple: It isn't a Hasselblad. Or even a Fujiblad for that matter. Link to post Share on other sites More sharing options...
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