digitalpowershot Posted September 19, 2012 Share #41 Posted September 19, 2012 Advertisement (gone after registration) Hasselblad need to concentrate on the V series to get back those tens of thousands of user it pushed to one side. Porsche didn't do that with its cars, and Leica didn't with its core cameras. Wake up Hasselblad ! They could make a start with a FF digi back, and a very wide lens c24mm. What they've introduced today looks like it was borrowed from Thunderbirds! Bruno They could even make a 500C in the classic design with a 35mm FF sensor. Now that would be fantastic. Instead... Link to post Share on other sites More sharing options...
Advertisement Posted September 19, 2012 Posted September 19, 2012 Hi digitalpowershot, Take a look here Hasselblad Lunar. I'm sure you'll find what you were looking for!
digitalpowershot Posted September 19, 2012 Share #42 Posted September 19, 2012 It's no joke. But it should be, it's hideous. Coming from the original Blads, what was and still is the one of the most beautiful cameras made (and a design classic) Hasselblad has an awful lot to answer for. Leica receives flack for it's limited editions but thank god we don't get a red 'Ferrari Edition'. The H5D looks equally dopey. Stop trying to be different and just make a camera that is a simple design classic. The design of a special edition Leica is barely changed or not changed at all... and you get a true Leica M. With Lunar you get not a Hassi, you get a Sony nex7 packed in some kind of skin... Nothing here is from Hasselblad...besides the name... Link to post Share on other sites More sharing options...
earleygallery Posted September 19, 2012 Share #43 Posted September 19, 2012 Nothing here is from Hasselblad...besides the name... And the price At least when Leica rebadge a Panasonic they only hike the price a little (and usually give a longer warranty/better software as part of the deal). How can Hasselblad justify a what?, 5X price hike for a garish overstyled body!! Link to post Share on other sites More sharing options...
jankap Posted September 19, 2012 Share #44 Posted September 19, 2012 You don't have to look at it. You will look at the screen or into the EVF. Somebody knows, how it feels in the hand? How is the user interface? What are the technics? That would be important. The immediate reaction after the click is interesting already. Also puzzles me, why they have chosen for an APS-C sensor? I - for me - need neither a time dial nor a traditional look. Jan Link to post Share on other sites More sharing options...
iedei Posted September 19, 2012 Share #45 Posted September 19, 2012 And the price At least when Leica rebadge a Panasonic they only hike the price a little (and usually give a longer warranty/better software as part of the deal). How can Hasselblad justify a what?, 5X price hike for a garish overstyled body!! exactly.....a D-Lux camera is based on a $500+ Panasonic....but the D-Lux comes in at what? $800 or something? A small price hike for a more aesthetically pleasing camera with more software and a better warranty. Unless Hasselblad has done some MEGA changes to the internals of this Nex-7....that extra $4k is just going to their "italian designer" who has made possibly the ugliest digital camera i've ever seen. lol. Link to post Share on other sites More sharing options...
MarkP Posted September 19, 2012 Share #46 Posted September 19, 2012 Futuristic in a Jetsons meets B&O sort of way...Yuk Link to post Share on other sites More sharing options...
pico Posted September 19, 2012 Share #47 Posted September 19, 2012 Advertisement (gone after registration) "That is one step for a man..." Yeah, into a dress! . Link to post Share on other sites More sharing options...
AlanG Posted September 19, 2012 Share #48 Posted September 19, 2012 Another well established company is also customizing the Nex 7. But no price has been mentioned yet. See this: LensRentals.com - Product Announcement: Lensrentals Looney Link to post Share on other sites More sharing options...
AlanG Posted September 19, 2012 Share #49 Posted September 19, 2012 ... How can Hasselblad justify a what?, 5X price hike for a garish overstyled body!! The word is: Chutzpa. But we all might be surprised by how much they make from this in some markets. Link to post Share on other sites More sharing options...
Garside Posted September 19, 2012 Share #50 Posted September 19, 2012 I think it's quite funky ,in a bizarre fascination kind of way, yay to the future. Won't be buying one though. Link to post Share on other sites More sharing options...
sdai Posted September 19, 2012 Share #51 Posted September 19, 2012 There is a show report on popphoto.com, it sounds like Hassy is going to develop their own glass for E-mount. Hands-On: Hasselblad Lunar Interchangeable-Lens Compact Is Like a Seriously Beefed-Up NEX-7 | Popular Photography Link to post Share on other sites More sharing options...
AlanG Posted September 19, 2012 Share #52 Posted September 19, 2012 There is a show report on popphoto.com, it sounds like Hassy is going to develop their own glass for E-mount. Yeah and they said this, "When it starts shipping at the beginning of next year, the Lunar will come with a kit lens that looks very much like the 18-55mm Sony kit lens. According to the rep, though, it is Hasseblad glass, which is why it wears the Hasselblad badge. Two more lenses are apparently on the way, but it will even use E-mount lenses." Aren't they all by definition "E-mount lenses?" So where is this "Hasselblad glass" coming from if not from Sony? And why would anyone else be making an 18-55 that looks like the Sony lens? Hasselblad has never made their own lenses. Maybe if Sony puts a Hasselblad name on the lens and lenscap it becomes one just as with other rebranded items. I can't wait to see the price of the lenses. Link to post Share on other sites More sharing options...
sdai Posted September 19, 2012 Share #53 Posted September 19, 2012 So where is this "Hasselblad glass" coming from if not from Sony? And why would anyone else be making an 18-55 that looks like the Sony lens? Hasselblad has never made their own lenses. Maybe if Sony puts a Hasselblad name on the lens and lenscap it becomes one just as with other rebranded items. I can't wait to see the price of the lenses. I'm suspecting this all has something to do with Zeiss ... lending the name at least, coincidentally, Zeiss announced their plan to produce AF lenses for E mount and X mount at the show, right? Link to post Share on other sites More sharing options...
oronet commander Posted September 19, 2012 Share #54 Posted September 19, 2012 Hasselblad defend themselves and, imho, take us as fools: Hasselblad defends Lunar's concept and pricing - British Journal of Photography Link to post Share on other sites More sharing options...
pico Posted September 19, 2012 Share #55 Posted September 19, 2012 It is named the Luna because it is priced on the moon. Hasselblad: "For example, the camera's body is made of aluminum. It takes five hours to machine this down. Wouldn't casting and then machining the body be more cost-effective? They aren't carving high performance auto engine heads. Link to post Share on other sites More sharing options...
digitalpowershot Posted September 19, 2012 Share #56 Posted September 19, 2012 Another well established company is also customizing the Nex 7. But no price has been mentioned yet. See this: LensRentals.com - Product Announcement: Lensrentals Looney "*...handgrips made of real fake leather..." Link to post Share on other sites More sharing options...
digitalpowershot Posted September 19, 2012 Share #57 Posted September 19, 2012 And the target audience for this camera is...?!? Street photographers?!? Link to post Share on other sites More sharing options...
Rona!d Posted September 19, 2012 Share #58 Posted September 19, 2012 This seems to be one of the most sought after new cameras. Why? My dealer is already "sold out" and because Hasselblad can only produce five bodies/day I see no chance to get one anymore! p.s. In case they forgot how to design a nice camera, there are some real luna-Hassis left by NASA on moon, rumours say. Link to post Share on other sites More sharing options...
sfage Posted September 20, 2012 Share #59 Posted September 20, 2012 It has an ostentatious look that I cannot stand. Pretty for a showcase, maybe, but I'd not be seen with it in public. I might have my mistress carry it, however. Seriously, it is over-the-top appearance driven. Really? What about the stupid pink and green X2? If one buys that, they are not interested in photography. They are interested in being SEEN. Link to post Share on other sites More sharing options...
sdai Posted September 20, 2012 Share #60 Posted September 20, 2012 It's moment like this, when I only feel sympathy ... no anger, not even disappointment. How much European pride are there still left? Without Sigma, there will be no "Maestro" processor for the S2 and "M", without Panasonic, how could Leica cope with the compact cameras and X1/X2 (whose product manager was hired from Panasonic)? Give Hasselblad a chance and some time, it won't take too long before we see what they can do. :-) Link to post Share on other sites More sharing options...
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