Lightwrangler Posted May 13, 2012 Share #61 Posted May 13, 2012 Advertisement (gone after registration) Nothing that is wrong, no matter how banal or insignificant it may be, fails to get away unscathed. Excess, luxury, deceit and consumption these are wrongs. Karma comes, karma comes Oh sweet Jesus. Time to wrap your head in tinfoil. Mike Link to post Share on other sites More sharing options...
Advertisement Posted May 13, 2012 Posted May 13, 2012 Hi Lightwrangler, Take a look here Request an apology from Leica. I'm sure you'll find what you were looking for!
Paul J Posted May 13, 2012 Share #62 Posted May 13, 2012 patience is a virtue. rumour sites are for entertainment only. Link to post Share on other sites More sharing options...
bybrett Posted May 13, 2012 Share #63 Posted May 13, 2012 Even Nostradamus got some of his predictions wrong... Link to post Share on other sites More sharing options...
roydonian Posted May 13, 2012 Share #64 Posted May 13, 2012 Get real, man. Leica invested well over 1 million dollar in this event. The sole object was to sell gear. It worked, just see the stir in the forums. It sounds more like a left-indulgent ‘junket’ than a useful marketing event. Putting out a handful of press releases would have been a much cheaper way of announcing and publicising the new products, allowing that million dollars to be used to make a slight reduction in the cost of the cameras and lenses. If reports that the new product announcements were not made until after a break for food and drink are correct, this event might be worthy of study as an example of how not to announce a new product. One of my old girlfriends worked in public-relations (PR) and one of her textbooks on that subject is still on my bookshelf. Its rules for holding a product launch included the advice that the audience were not attending the event in order to hear an orchestral concert and the fine words of the CEO or the Bürgermeister of Berlin - they were there to hear about the new products. So the first speaker at a product launch should ‘cut straight to the chase’ and announce the new products. Immediately after the announcement, PR officers should be handing out documentation and photos, and couriers should be delivering to documentation to newspapers and magazines that had not been able to attend the event. It all seems good advice - some years ago, I was present at a (non-photographic) event at which virtually all of the trade and technical press walked out when it became obvious about an hour and a quarter after the start time that the company in question was showing no sign of getting around to releasing the promised information. Getting the information out fast can make all the difference between an editor deciding to ‘stop the presses’ and rejig the front page to run a story on your new product, or the editor deciding that the story that missed the deadline will be sufficiently old by the time that the following issue is printed as to warrant only a short mention on the back page. Advertising and the consumption culture has already dramatically changed the world. Certainly the way products are advertised has changed. The old Leitz publicity leaflets for the M2 and M3 were tiny compared with those for later cameras. It was assumed that the job of explaining the product was one for the dealer and not the company. Everyone here knows that everyone was expecting an M10 and not the M9M. The Internet was rife with that expectation. “everyone” was not expecting an M10. The existence of the monochrome M9, the APO Summicron and the new X-series camera were not exactly well-kept secrets, so there was little chance that an M10 had been successfully kept ‘under wraps’. Next week, when the excitement of this launch dies down, as it inevitably will, then we can have some fun for the next 4 months second guessing "will they, won't they" all over again. And after the M10 finally appears, the speculation can start anew over the M11. Link to post Share on other sites More sharing options...
bybrett Posted May 13, 2012 Share #65 Posted May 13, 2012 / Rules for holding a product launch / Immediately after the announcement, PR officers should be handing out documentation and photos, and couriers should be delivering to documentation to newspapers and magazines that had not been able to attend the event. It all seems good advice - some years ago, I was present at a (non-photographic) event at which virtually all of the trade and technical press walked out when it became obvious about an hour and a quarter after the start time that the company in question was showing no sign of getting around to releasing the promised information. Getting the information out fast can make all the difference between an editor deciding to ‘stop the presses’ and rejig the front page to run a story on your new product, or the editor deciding that the story that missed the deadline will be sufficiently old by the time that the following issue is printed as to warrant only a short mention on the back page. I guess the rules have changed. Something to do with digital and that internet. The press already had the information on a USB stick, social networking, emails and ftp downloads went out after the embargo, no one decided to stop the presses on their web pages or blogs. Link to post Share on other sites More sharing options...
jaapv Posted May 14, 2012 Share #66 Posted May 14, 2012 What is so mysterious about the M11? A few seconds' reflection will tell you that the only addition that can be made will be AF and/or focus confirmation. It sounds more like a left-indulgent ‘junket’ than a useful marketing event. Putting out a handful of press releases would have been a much cheaper way of announcing and publicising the new products, allowing that million dollars to be used to make a slight reduction in the cost of the cameras and lenses. If reports that the new product announcements were not made until after a break for food and drink are correct, this event might be worthy of study as an example of how not to announce a new product. One of my old girlfriends worked in public-relations (PR) and one of her textbooks on that subject is still on my bookshelf. Its rules for holding a product launch included the advice that the audience were not attending the event in order to hear an orchestral concert and the fine words of the CEO or the Bürgermeister of Berlin - they were there to hear about the new products. So the first speaker at a product launch should ‘cut straight to the chase’ and announce the new products. Immediately after the announcement, PR officers should be handing out documentation and photos, and couriers should be delivering to documentation to newspapers and magazines that had not been able to attend the event. It all seems good advice - some years ago, I was present at a (non-photographic) event at which virtually all of the trade and technical press walked out when it became obvious about an hour and a quarter after the start time that the company in question was showing no sign of getting around to releasing the promised information. Getting the information out fast can make all the difference between an editor deciding to ‘stop the presses’ and rejig the front page to run a story on your new product, or the editor deciding that the story that missed the deadline will be sufficiently old by the time that the following issue is printed as to warrant only a short mention on the back page. Certainly the way products are advertised has changed. The old Leitz publicity leaflets for the M2 and M3 were tiny compared with those for later cameras. It was assumed that the job of explaining the product was one for the dealer and not the company. “everyone” was not expecting an M10. The existence of the monochrome M9, the APO Summicron and the new X-series camera were not exactly well-kept secrets, so there was little chance that an M10 had been successfully kept ‘under wraps’. And after the M10 finally appears, the speculation can start anew over the M11. Link to post Share on other sites More sharing options...
earleygallery Posted May 14, 2012 Share #67 Posted May 14, 2012 Advertisement (gone after registration) I still think that the May 10 date for the event was not simply a coincidence. Either Leica had planned to show their M10 or at least announce some details, and were running behind schedule, or - more likely - one of the whizzes in their marketing company thought it would be a good way to generate speculation, which it did. Cheap trick though. Link to post Share on other sites More sharing options...
jaapv Posted May 14, 2012 Share #68 Posted May 14, 2012 None of the three. General ineptness in the marketing department, as usual, I fear. Folly always wins out over conspiracy Link to post Share on other sites More sharing options...
rodders Posted May 14, 2012 Share #69 Posted May 14, 2012 This is all pretty hilarious. Leica gets a bunch of diehards to go into a frenzy over a few niche products launched. The date was no accident. What better date to get a bunch of potential clients talking. Now the hard done by brigade are crying over their lemonade because they got suckered in by PR. Funnily enough I am yet to notice too many (or indeed anyone) say they are not going to buy Leica. Face it, clever advertising and no one will give a rats when the M10 is released. Link to post Share on other sites More sharing options...
ALD Posted May 14, 2012 Author Share #70 Posted May 14, 2012 I still think that the May 10 date for the event was not simply a coincidence. Either Leica had planned to show their M10 or at least announce some details, and were running behind schedule, or - more likely - one of the whizzes in their marketing company thought it would be a good way to generate speculation, which it did. Cheap trick though. Thank you for recognizing this as a cheap trick if am in your part of the world one day I would be delighted to buy you a drink ! Right! Now let's move on to taking pictures, learning and musing on the virtues of the new equipment. Link to post Share on other sites More sharing options...
albireo_double Posted May 14, 2012 Share #71 Posted May 14, 2012 Ho Hum few people understand. Advertising and the consumption culture has already dramatically changed the world. Everyone here knows that everyone was expecting an M10 and not the M9M. The Internet was rife with that expectation. Leica utilized that expectation to draw more people full well knowing it would not be. if people are so desensitized that they cannot see that it is wrong even if it's no big deal then so be it. Let's just close off this thread please mods. I was not expecting the M10 to be announced on May 10 but I'd say that Leica would have pleasantly exceeded my expectations if they actually had announced the M10 on May 10. It now seems a wasted opportunity, not too clever marketing wise and perhaps a bit cynical - if some customers perceive it this way, then it's their right and it should matter to Leica. They don't need to apologize to me for this (rather for my S2 having had to go back to Solms twice already....) but I'd be happier next time if they exceeded my expectations instead of creating confusion or playing marketing tricks. Bottom line - I understand exactly what you are saying and I am with you on this one. Link to post Share on other sites More sharing options...
jdlaing Posted May 14, 2012 Share #72 Posted May 14, 2012 I don't think an apology is due for people jumping to conclusions. Link to post Share on other sites More sharing options...
bybrett Posted May 14, 2012 Share #73 Posted May 14, 2012 The event had been planned to take place in London, and the date was changed several times owing to the unavailability of some key Leica staff, and clashes with other London events. There were no cheap tricks intended. Link to post Share on other sites More sharing options...
Double Negative Posted May 14, 2012 Share #74 Posted May 14, 2012 Can we get back to the important stuff, like prognosticating what will or won't be in the M10 now? Link to post Share on other sites More sharing options...
hoppyman Posted May 14, 2012 Share #75 Posted May 14, 2012 Brett if that is so it is a prosaic but delicious explanation. Perhaps the conspiracy theorists and analysts ought to be apologising to the Forum Link to post Share on other sites More sharing options...
Jamie Roberts Posted May 14, 2012 Share #76 Posted May 14, 2012 {snipped}Personally, I would have been surprised if an M10 had been announced. I will also be surprised if one is announce for Photokina this year. Really? Why? Link to post Share on other sites More sharing options...
erl Posted May 15, 2012 Share #77 Posted May 15, 2012 Really? Why? Firstly, because I am easily surprised. Secondly, the devil in me insisted on stirring the pot of silliness we are experiencing. Seriously, I and so many others are so happy with the M9 that I am left wondering what Leica can really do to essentially generate a new model, aside from fiddling round the edges. Link to post Share on other sites More sharing options...
farnz Posted May 15, 2012 Share #78 Posted May 15, 2012 ... Seriously, I and so many others are so happy with the M9 that I am left wondering what Leica can really do to essentially generate a new model, aside from fiddling round the edges. Simple: two lens mounts and two (b&w) sensors to avoid having to carry two M9's. It'll be called the M-Binochrom. Pete. Link to post Share on other sites More sharing options...
erl Posted May 15, 2012 Share #79 Posted May 15, 2012 Simple: two lens mounts and two (b&w) sensors to avoid having to carry two M9's. It'll be called the M-Binochrom. Pete. Pete, I think you are addressing my second point! Link to post Share on other sites More sharing options...
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