NEXT! M-EV1 with a L-mount

[SlowDriver]

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12 hours ago, BigBabyEarl said:

The 35mm format can exist next to a camera that competes with the X2D line and accepts SL primes (with compromise).

Leica most likely would need to find its own niche within medium format.  It won't be able to directly compete with Hasselblad and Fuji.  The Hasselblad X2dii is already lighter and cheaper than the SL3 right now.  Both Hasselblad and Fuji also work at a faster pace than Leica, they are 100% committed to their product lines (Leica the past decade has only shown commitment to M and Q) and both are quite frankly more innovative than current day Leica.  

[jaapv]

That niche would have to be a substantial development of the S series I suppose. Up until now it is more of an upgrade into the professional market to compensate for the loss of the R series but with only limited penetration into the market. Not that Leica expected it to be more  at the time. 

[cnguyen]

Leica M EV1 camera with L mount ? ------- no way Jose. This will kill sale of Leica SL lines .

[pgk]

10 hours ago, cnguyen said:

Leica M EV1 camera with L mount ? ------- no way Jose. This will kill sale of Leica SL lines .

The SL already has serious competition. Looking at all the offers of discounts on cameras from makers at the moment it should be obvious that the costlier cameras are not selling as well as might be hoped. The SL is no doubt being squeezed because you can but very good alternatives at lower cost. Leica's part of the market has been niche for a long time and in order to survive they probably need to continue to fill niches rather than compete directly.