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Vintage Leica Ads


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I thought people might be interested in seeing some Leica adverts from old magazines I have recently acquired - most date from the 1930s, and I think these 2 came from Punch magazine - some of the ads I have picked up are precisely dated and many refer to the Leitz shop in Mortimer Street in London - does anyone know what came of this shop? I've also got a few adverts in French from L'Illustration. - If people are interested I'll post some more (both English and French) over the next few days.

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I walked past the Leitz place in Mortimer Street many times in the 60s and went in once to get a look at the newly introduced Leicaflex (not that I was within cooee of being able to afford one). It wasn't a shop but Leitz's UK HQ - the scientific instruments as well as cameras - and I think there was a workshop there too.

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"By appointment to HRH The Price of Wales"; who would that be in 1932? That bloke who abdicated, or another of the Dukes of Coburg? :)

 

That would have been Edward Albert Christian George Andrew Patrick David, who was Prince of Wales from 1910 to 1936.

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That would have been Edward Albert Christian George Andrew Patrick David, who was Prince of Wales from 1910 to 1936.

 

Thanks for this info... the "Royal Appointment" was the detail that most catched my eye looking at these interesting ads... and regarding the "chapest cost"... well they specify it's the cheapest FOR PIC : correct if Leica, at that times, was in practice the only 35mm camera available in UK... maybe the Contax wasn't yet sold in UK... or maybe it was, but costier than Leica...

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