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I've just put this question to some of the top level management personnel at Leica AG and what they tell me is that their research has shown Swedes to be among the happiest people on the planet. Therefore, Leica have concluded that Swedes will happily pay a higher price for their cameras.

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Nope - the US tariffs are on lenses only, not cameras.

9002.11.90
Objective lenses and parts & access. thereof, for
cameras, projectors, or photographic enlargers or
reducers, except projection not elsewhere specified or included.

Nevertheless it may be an indirect response to the tariffs - reducing a camera price may "sweeten the deal" of a lens + camera combo. And Leica just may have more wiggle-room on Monochroms than M10-Ps, so that is where it shows up.

Also remember that Leica USA is a separate (if wholey owned) company, and has always had some authority to set their own prices according to their reading of the US market (not simply convert €€€ to $$$). They may just feel that US photographers as a whole are not as interested in monochrome-only cameras, and it will take a lower price to make their sales goals.

Whereas in the EU, they figure Monochroms will be more desirable, and support the higher price.

 
 
 
Edited by adan
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2 hours ago, adan said:

Whereas in the EU, they figure Monochroms will be more desirable, and support the higher price

In similar vein, cameras are very slightly cheaper in the UK than Germany using standard exchange rate.

Totally off topic, but congratulations to Adan for being speaker with what looks a very interesting talk at LHSA Spring Meet. Wish I could be there!

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