dkCambridgeshire Posted November 16, 2013 Share #1 Â Posted November 16, 2013 Advertisement (gone after registration) Has anyone been to the new Burlington Arcade Leica Store? Any photos? Â How can other London Leica Premier Dealers make a success of their businesses if Leica Mayfair now have TWO stores? Â dunk Link to post Share on other sites More sharing options...
Advertisement Posted November 16, 2013 Posted November 16, 2013 Hi dkCambridgeshire, Take a look here New Mayfair Leica Store in Burlington Arcade. I'm sure you'll find what you were looking for!
wattsy Posted November 18, 2013 Share #2 Â Posted November 18, 2013 I imagine the meeter and greeter will be particularly irked by this latest development (and I wouldn't blame him if he is). Opening another shop in that area indicates just where Leica sees the brand heading and I think it is abundantly clear how highly they regard their long established London dealers. Link to post Share on other sites More sharing options...
earleygallery Posted November 18, 2013 Share #3  Posted November 18, 2013 Stuart Fawcett At Leica's Burlington Arcade Light Switch On  Two stores within the same small area of London seems an odd move. Link to post Share on other sites More sharing options...
keithlaban.co.uk Posted November 18, 2013 Share #4 Â Posted November 18, 2013 So many Leica outlets in London and yet as far as I'm aware there isn't a single outlet in the rest of South East England - one of the most affluent areas in the world - where one could buy a Leica M series camera. I hope I'm wrong. Link to post Share on other sites More sharing options...
farnz Posted November 18, 2013 Share #5 Â Posted November 18, 2013 Bizarre. Â Pete. Link to post Share on other sites More sharing options...
wattsy Posted November 18, 2013 Share #6 Â Posted November 18, 2013 I guess the thinking is that the Bruton Place shop is a little out of the way and a Burlington Arcade outlet is more visible to the more casual (wealthy) shopper. The fact that they have opened a "pop-up shop" now in advance of something more permanent next year indicates that they are keen to cash in on the luxury Christmas present market. "Would you like an M (typ 240) in chrome to go with those M&S slippers, Dear?":) Link to post Share on other sites More sharing options...
gabriel Posted November 18, 2013 Share #7 Â Posted November 18, 2013 Advertisement (gone after registration) What dealers offer that the Leica's own shops do not are second hand Leica products, and the ability to trade in or commission sell a customers surplus equipment (some also offer a decent cup of coffee).The major Leica dealers not only service the domestic market but many have substantial international sales. I for one would rather place my business with a knowledgeable photographic dealer such as Richard Caplan or Red Dot who can provide me with complete and knowledgeable service and support, without the airs and graces that go with the Leica Shop. Â You pays your money and takes your choice. Link to post Share on other sites More sharing options...
dkCambridgeshire Posted November 18, 2013 Author Share #8  Posted November 18, 2013 Well, you have to admire Leica's marketing expertise ... remember that Mini M thingy  I'm sure they have got it just right having two Leica Company outlets in Central London ... plus three Leica Premier dealers  Maybe there are more 'special'/luxury' editions' in the pipeline?  But seriously, if they put as much effort into making available/delivering M240 and X Vario accessories as they put into opening new Leica boutiques it would be more to their credit.  Their marketing priorities leave much to be desired ... especially as regards their finger loops and R to M adaptors.  dunk Link to post Share on other sites More sharing options...
pedaes Posted November 18, 2013 Share #9  Posted November 18, 2013 Stuart Fawcett At Leica's Burlington Arcade Light Switch On Two stores within the same small area of London seems an odd move.  This article tends to suggest this will be THE store, with Bruton Place being training, studio and customer support when it fully opens in January. Link to post Share on other sites More sharing options...
Toshack10 Posted November 18, 2013 Share #10  Posted November 18, 2013 Mr Caplan must be delighted  That said, I walked down Burlington Arcade last week and the store is tiny and looked to mostly be optical devices rather than photographic. I didn't go in though. Link to post Share on other sites More sharing options...
earleygallery Posted November 19, 2013 Share #11  Posted November 19, 2013 Mr Caplan must be delighted That said, I walked down Burlington Arcade last week and the store is tiny and looked to mostly be optical devices rather than photographic. I didn't go in though.  It's just a temporary pop-up store - the article says they're opening a permanent store there in January (presumably in another unit).  I did wonder if they're moving due to the number of burglaries they've had at the other place, Burlington Arcade is maybe a bit more secure. Dodgy area Mayfair....... Link to post Share on other sites More sharing options...
stevelap Posted November 19, 2013 Share #12 Â Posted November 19, 2013 I don't know what the problem is, people should get over it. Leica is a Luxury brand that sells Luxury products to people who have lots of money to spend on, well, Luxurious things. Did I mention that they are a Luxury brand? . Link to post Share on other sites More sharing options...
thighslapper Posted November 19, 2013 Share #13 Â Posted November 19, 2013 I for one am pleased ..... I get regularly dragged up and down this neck of the woods by Mrs Thighslapper intent on squandering cash on clothes and shoes. Much more convenient than a detour to the cave in Bruton Place ...... with orders to be back (with credit card unused) in 20 minutes or else..... Link to post Share on other sites More sharing options...
stevelap Posted November 19, 2013 Share #14 Â Posted November 19, 2013 Link to post Share on other sites More sharing options...
viramati Posted November 22, 2013 Share #15 Â Posted November 22, 2013 Well I hope Caplan won't be affected to much by this and after all they do sell 2nd hand, fuji, Zeiss, Gitzo etc so should be able to get the wider market. Also most UK buyers are pretty loyal to their dealers Link to post Share on other sites More sharing options...
IWC Doppel Posted November 25, 2013 Share #16 Â Posted November 25, 2013 I stumbled across it a week or so ago, only point and shoot Leica's on display and lots of coloured leather cases, I didnt bother to pop in to be honest 10 mins from Leica Mayfair Link to post Share on other sites More sharing options...
Ted Lemon Posted November 26, 2013 Share #17 Â Posted November 26, 2013 Excellent - now the thieves have 2 options to rob Leica in Mayfair! Link to post Share on other sites More sharing options...
teids Posted December 3, 2013 Share #18 Â Posted December 3, 2013 I walked into BurlingtonArcade today and came across the store. I went in, out of curiosity. The staff was friendly. They however only supply colorful point and shoot cameras. This location tells you a lot on this "new" client segment that Leica seems to be targeting. Link to post Share on other sites More sharing options...
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