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I mentioned in another thread that I'm not a collector, and then in a different thread yet, someone mentioned 1966 prices and I thought I had an old Leitz price list lying about. So I went to check and found that the price list I had was a 1970s vintage Canon price list, but I found a number of old Leitz books and advertising ephemera I thought someone might be interested in seeing. I accumulated these over the course of the last forty years, and I obtained all of these from shops when the products were current. As I've lived in many places since then, looking back, it's amazing that I even still have these on a bookshelf.

 

In any event, I thought it might be interesting to collect images of this kind of Leica ephemera in a single place here to document the various things Leitz has done over the years in marketing.

 

So... without further ado, here are the books, catalogs, pamphlets, owner's manuals and fliers I found on my bookshelf. The first is my 1971 copy of The Leica Book by Theo Kisselbach. The book is comprehensive up until the M4, and then it has a separate insert at the back on the M5.

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The next piece I have is called "A Brief Leica Chronicle" that was published by E. Leitz in New Jersey, probably from the mid-1970s It is a brief illustrated history of Leica cameras and includes the M5 from 1971.

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Then I have an original M4 sales brochure. It is undated, but is probably circa 1970.

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Then I have a brochure/illustrated history called "50 years of Leica" that I believe is circa 1974. It too includes the M5.

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And next is an M4-P brochure that is circa 1981 or '82 when I bought my first M4-2 from Pacific Camera in La Jolla, CA.

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And next is a really high quality full-line advertising booklet from Leica featuring the M6 on the cover. This is also undated, but it includes the M6TTL and the M8 from 2000.

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Next is a Leica View magazine from Fall 2002 that features an ad for the Digilux-1.

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And last is a brochure advertising the M7 which is probably also circa 2002.

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An original Leica M2 instruction book that came with my 1965 vintage M2. It apparently didn't go with the camera when I traded it in at a camera store in Tamuning, Guam in 1977.

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Then I have an original M4 sales brochure. It is undated, but is probably circa 1970.
Check the last page under printed in Germany the X1/69/LY/HS

where 69 is the year of printing You can usually find this code on Leica leaflets at this place and you will date the pictures you posted.

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I'm not sure if this is of any interest but this brochure was in the outfit case which my Leica II with lenses and accessories came in.

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  • 10 months later...

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