Phil U Posted September 24, 2012 Share #101 Posted September 24, 2012 Advertisement (gone after registration) Lunar. Old Victor will be spinning in his grave so fast you could harness the energy and fly to the <moderated> moon. I believe this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moderated moon and returning him safely to the Earth. Link to post Share on other sites More sharing options...
Advertisement Posted September 24, 2012 Posted September 24, 2012 Hi Phil U, Take a look here Hasselblad Lunar. I'm sure you'll find what you were looking for!
luigi bertolotti Posted September 25, 2012 Share #102 Posted September 25, 2012 "Wow…looks nice and will be sweet no doubt!" - Steve Huff (9/18/2012) This is quite normal... for any camera with a fine name good Steve is always in a gentle mood... Link to post Share on other sites More sharing options...
menos I M6 Posted September 25, 2012 Share #103 Posted September 25, 2012 Another well established company is also customizing the Nex 7. But no price has been mentioned yet. See this: LensRentals.com - Product Announcement: Lensrentals Looney made my day - thanks ;-) Link to post Share on other sites More sharing options...
menos I M6 Posted September 25, 2012 Share #104 Posted September 25, 2012 Hasselblad defend themselves and, imho, take us as fools: Hasselblad defends Lunar's concept and pricing - British Journal of Photography How could this person pack so much un-knowledge and false information into so few sentences in an excuse speech? This is indeed insulting the potential customers, this person is addressing his speech to. He doesn't even know, if his employer is "around 40 or 50 years" already? The right thing to do would be giving a statement: "Sorry guys, our Lunar was just a Photokina design dummy, but here you have our newly developed digital V system with 6x6 sensor and new Zeiss glass, priced just conveniently to compete with the new Leica S system - how do you like that?" Link to post Share on other sites More sharing options...
honcho Posted September 25, 2012 Share #105 Posted September 25, 2012 How could this person pack so much un-knowledge and false information into so few sentences in an excuse speech?....... You might want to read a little further into what he actually said: ".......At the origins of the project, which will see Hasselblad release a series of compact, digital SLRs and mirrorless cameras, is the question: "What does Hasselblad mean to people?" and "Which have been the key values of the company, that has been around for 40 or 50 years, that have kept people coming back?" says Alessandrini....... The Lunar is a marketing exercise and seems to have fooled many people. You don't like the look of the camera? Then don't buy it if looks matter. The prospect of a Hasselblad dslr with a matched range of Zeiss or Fuji lenses (as long as they don't rely on software correction a la 'H' series) could well be a different ball game that might silence the shrieks of horror here. Link to post Share on other sites More sharing options...
AlanG Posted September 25, 2012 Share #106 Posted September 25, 2012 This actually is a sad situation. As is probably obvious to all, Hasselblad realized that their MF model will not be sustainable. Yet alone a become a growth industry. And they do not have the resources to independently develop more of a mass market camera for the future. It seems that only a few companies have the resources to make system cameras now. Perhaps they were hoping that this plan would give them the resources they need to actually come up with something a bit more original in a year or two. Link to post Share on other sites More sharing options...
AlanG Posted September 25, 2012 Share #107 Posted September 25, 2012 Advertisement (gone after registration) The prospect of a Hasselbld dslr with a matched range of Zeiss or Fuji lenses (as long as they don't rely on software correction a la 'H' series) could well be a different ball game that might silence the shrieks of horror here. I disagree with you here. Any Zeiss or other lenses introduced for the E mount will work on the Sony cameras too. And I think every manufacturer has moved or will move to including firmware software correction. In the newest Sony cameras it is possible to upload apps, so they will be able to incorporate any additional function needed along those lines. Plus most raw processors have this ability now. Additionally, I just don't see how Hasselblad is going to have a better understanding of how to get more out of Sony's technology than Sony has. Perhaps they will someday be in position to contract for specialized Sony made camera "innards" to wrap their shells around. But it isn't as if Hasselblad is likely to develop a better sensor, EVF, or image processor. Link to post Share on other sites More sharing options...
honcho Posted September 25, 2012 Share #108 Posted September 25, 2012 I was commenting in terms of a rather different target market than for current 'E' mount. We'll just have to wait and see, at this stage I'll remain optimistic. Link to post Share on other sites More sharing options...
mjh Posted September 25, 2012 Share #109 Posted September 25, 2012 The Lunar is a marketing exercise and seems to have fooled many people. You don't like the look of the camera? Then don't buy it if looks matter. Only according to Hasselblad, nothing but looks matter … It was the single most incredible introduction of a new camera that I ever had the chance to witness. After Peter Stig-Nielsen’s predictably down-to-earth presentation of H5D key features, Luca Alessandrini went on for half an hour or more about the Lunar, and it was all about its Italian design and the precious materials they used. Not a single technical fact about sensor size, lens mount, viewfinder, autofocus, anything. Likewise there was nothing about outstanding pictures you might shoot with the Lunar. Just like the camera was intended to be some expensive prop. Which it probably is. Link to post Share on other sites More sharing options...
honcho Posted September 25, 2012 Share #110 Posted September 25, 2012 ...... like the camera was intended to be some expensive prop. Which it probably is. That was my point. It is a marketing exercise by a company that has painted itself into a corner. On the face of it they seem poised for a mainstream campaign with the hint that other, future product releases will reinforce their professional market integrity. Reliance on the H series alone wouldn't be a very clever strategy. Link to post Share on other sites More sharing options...
honcho Posted September 26, 2012 Share #111 Posted September 26, 2012 As an afterthought, the designer of the Lunar should be thanked for diverting attention away from that vomit-inducing Paul Smith X2.....thing. Or doesn't that matter? Link to post Share on other sites More sharing options...
earleygallery Posted September 26, 2012 Share #112 Posted September 26, 2012 Or doesn't that matter? Not really. Not to my taste but I'm sure some will buy it. He 'designed' a Mini some years ago, purple and lime green. Link to post Share on other sites More sharing options...
pop Posted September 26, 2012 Share #113 Posted September 26, 2012 (...) that vomit-inducing Paul Smith X2.....thing. (...) bring your bag, then. Link to post Share on other sites More sharing options...
AlanG Posted September 26, 2012 Share #114 Posted September 26, 2012 As an afterthought, the designer of the Lunar should be thanked for diverting attention away from that vomit-inducing Paul Smith X2.....thing. Or doesn't that matter? It should be easy to find inside of a dark bag. And you just have to remember to keep the orange on top and the lens pointing away from you. I had an orange Nikonos once. Seriously, as I said elsewhere, I'd like to see more of my gear designed for functionality than for looks. I had two lenses for one system that looked similar so I put a bright ring of tape around the barrel of one of them. Looking at a bunch of black lenses and accessories inside of a black camera bag in low light leads to inefficiency. I also used to color code each item by what case it goes into so assistants could more easily pack them. I used to take about 10 view camera lenses onto a shoot and each was in a plastic box that was marked with the focal length on it. Link to post Share on other sites More sharing options...
mmradman Posted September 26, 2012 Share #115 Posted September 26, 2012 As an afterthought, the designer of the Lunar should be thanked for diverting attention away from that vomit-inducing Paul Smith X2.....thing. Or doesn't that matter? Paul Smith is Big in Japan +Leica is Big in Japan _______________________________ Paul Smith Leica will sell in Japan Link to post Share on other sites More sharing options...
pgk Posted September 26, 2012 Share #116 Posted September 26, 2012 I just showed my wife the photo of this camera (post 91) and asked her what she thought of it. Quote: "as ugly as sin". She still doesn't know who makes it so that's a pretty fair and unbiased viewpoint. I have to agree. A triumph of concept and 'style' over reality IMHO. Link to post Share on other sites More sharing options...
jaques Posted September 27, 2012 Share #117 Posted September 27, 2012 I just showed my wife the photo of this camera (post 91) and asked her what she thought of it. Quote: "as ugly as sin". She still doesn't know who makes it so that's a pretty fair and unbiased viewpoint. I have to agree. A triumph of concept and 'style' over reality IMHO. hardly a triumph of anything? ;-) Hasselblad and Leica both have a long tradition of making expensive and ugly limited edition 'bling' cameras for the well heeled. This was fine- as long as it was not their core business. These 'bling' edition cameras have been based on the companies well established high-end elite products- so those that purchased them could tell themselves they were getting the best... and despite the ugly gold plating: they were. Not so with Hasselblad Lunar: by the time it is released- if it is released -it will be thoroughly outclassed and completely over-priced. I foresee a complete disaster if they pursue this idea... the idea that they could use this disaster as a springboard to success seems to me to be naively optimistic... Link to post Share on other sites More sharing options...
honcho Posted September 27, 2012 Share #118 Posted September 27, 2012 Paul Smith is Big in Japan+Leica is Big in Japan..... So are Hasselblad and Sony. Link to post Share on other sites More sharing options...
jaques Posted September 27, 2012 Share #119 Posted September 27, 2012 Leica's isn't exactly betting the house on their P smith monstrosity- nor making a laughing stock of themselves.... no they are just quietly cashing in on an extremely profitable little sideline... Meanwhile Hasselblad has received almost* universal condemnation for their efforts... *seemingly everyone except Honcho... Link to post Share on other sites More sharing options...
AlanG Posted September 27, 2012 Share #120 Posted September 27, 2012 Going for bling... Judging from the Ferrari stores alone there is a market for this stuff. Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/188192-hasselblad-lunar/?do=findComment&comment=2126554'>More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.