jaques Posted July 18, 2012 Share #1 Posted July 18, 2012 Advertisement (gone after registration) On this forum I have often seen opinions stated that Leica will face no direct competition in the FF DRF market segment any time soon. This view has remained despite the instant success of Fuji's 'RF like' products... I have always believed Leica would face competition and following the obvious success of the m9: sooner rather than later. Now Hasselblad is set to release new 'small' cameras at Photokina- they have money following a takeover last year (by a European based consortium)- and are apparently planning on selling into new markets: notably the 'less than $10,000' market'... some talk of a digital X-Pan... others crass Hasselblad labeled P&S cameras cashing in on the logo... I will go out on a limb here and predict a new RF (or simulated RF-Like) small body camera system of exceptional quality... I doubt it will happen but the best outcome would be if they made a modular camera system based on a cross of the M3's 'Bauhausian' minimalism and the upgradable modularity of the 500C design... removable sensors, removable lens mounts... removable viewfinders? Who here would by an R solution camera if Hasselblad made it? Link to post Share on other sites More sharing options...
Advertisement Posted July 18, 2012 Posted July 18, 2012 Hi jaques, Take a look here Rumours of new smaller Hasselblad cameras at Phokina. I'm sure you'll find what you were looking for!
wda Posted July 18, 2012 Share #2 Posted July 18, 2012 An interesting proposition. Certainly plausible. Link to post Share on other sites More sharing options...
dave_d Posted July 19, 2012 Share #3 Posted July 19, 2012 Hasselblad coming out with an R mount SLR? That is a good rumor. I'd buy one. Link to post Share on other sites More sharing options...
erl Posted July 19, 2012 Share #4 Posted July 19, 2012 It will be a rangefinder camera that takes Zeiss lenses. Probably third party adapters will accommodate Leica lenses. Not an XPan. Link to post Share on other sites More sharing options...
NZDavid Posted July 19, 2012 Share #5 Posted July 19, 2012 I get tired of "rangefinder-like" cameras. Marketers used to call any compact camera a "rangefinder". OTOH, another genuine rangefinder would be interesting and prove RF technology is still very much in demand and has a future. It would give Leica some more competition for sure. Link to post Share on other sites More sharing options...
erl Posted July 19, 2012 Share #6 Posted July 19, 2012 My info is that it will be a RF cam. Not a 'look alike'. Link to post Share on other sites More sharing options...
luigi bertolotti Posted July 19, 2012 Share #7 Posted July 19, 2012 Advertisement (gone after registration) Of the various hipotesis, the only that seems at all uneven to me is a P&S Hasselblad-labeled... P&S customers' set has a very little perception of the Hasselblad brand, imho... much less than Leica itself (which, in turn, I think makes no spectacular numbers with the PanaLeicas... but the very good global volumes of Panasonics probably still give an economic sense to the biz). One thing they could do, with a certain success, I think, could be a Ricoh-style modular system, designed to support also FF sensor (and, why not, a square 24x24 sensor, plus a "pano" one... ) ; or something "FF digital" evolving on the Zeiss RF body... (with "real" RF + some other focus confirmation system) I haven't ever had a Hassy, though dreamt of one for years when used regularly Rolleiflex TLR... I hope the brand will find a way to survive... Link to post Share on other sites More sharing options...
250swb Posted July 19, 2012 Share #8 Posted July 19, 2012 It will be a Hasselblad badged S2 with a Hasselblad specific lens mount...... Steve Link to post Share on other sites More sharing options...
erl Posted July 19, 2012 Share #9 Posted July 19, 2012 It will be a Hasselblad badged S2 with a Hasselblad specific lens mount...... Steve If only!! I have all the lenses already. Link to post Share on other sites More sharing options...
davidfung Posted July 19, 2012 Share #10 Posted July 19, 2012 Rebadge Fuji X-Pro 1 Link to post Share on other sites More sharing options...
marknorton Posted July 19, 2012 Share #11 Posted July 19, 2012 Competition is good. One argument why we have to put up with the M9's shortcomings and Leica's unwillingness to innovate is because there is insufficient competition in the segment. If Hasselblad were able to produce a camera which took my M glass, I would certainly be interested. Link to post Share on other sites More sharing options...
luigi bertolotti Posted July 19, 2012 Share #12 Posted July 19, 2012 Competition is good. One argument why we have to put up with the M9's shortcomings and Leica's unwillingness to innovate is because there is insufficient competition in the segment. If Hasselblad were able to produce a camera which took my M glass, I would certainly be interested. By sure would be an intriguing camera... and the new owners of Hasselblad are basically German... who knows ? Link to post Share on other sites More sharing options...
sdai Posted July 19, 2012 Share #13 Posted July 19, 2012 It will be a Hasselblad badged S2 with a Hasselblad specific lens mount...... LOL That's the best one - I hope it's mirrorless quasi medium format which would allow adaptation of Leica S lenses - something close to the concept they once demoed a couple years ago. Seriously though, there are chances that it's only a rebdged Fuji X-Pro 1. Link to post Share on other sites More sharing options...
jaques Posted July 19, 2012 Author Share #14 Posted July 19, 2012 Competition is good. One argument why we have to put up with the M9's shortcomings and Leica's unwillingness to innovate is because there is insufficient competition in the segment. If Hasselblad were able to produce a camera which took my M glass, I would certainly be interested. I agree completely. And I think Leica has also seen this competition in their own crystal ball, and understand the need to innovate and not rest complacently on the M9. I believe the m10 will be significantly 'enhanced'... Leica essentially revived the dead RF camera market tentatively with the m8- and then made record profits with the m9- beginning roughly 3 years ago- others have been watching- and three years seems about right for them to offer their replies- Fuji got in quick and lapped up a an entirely unsatisfied market: I am predicting now several direct competitors to Leica emerging this Photokina with FF products. Given their small size, lead in the market, and luxury status (and prices) Leica can survive being technologically outclassed, but not indefinitely one would think... Unless they really become a type of anachronistic jewelry... I wonder how much these various manufacturers actually know about what other companies are doing? I wonder if their is much industrial espionage in such industries... Link to post Share on other sites More sharing options...
jaques Posted July 19, 2012 Author Share #15 Posted July 19, 2012 Seriously though, there are chances that it's only a rebadged Fuji X-Pro 1. No, I seriously doubt that... I agree with Luigi on this: Hasselblad is unlikely to re-badge, etc... Hasselblad make things... whatever it is: it will be entirely new... Erl seems awful confident concerning his source: want to chine in here Erl and clarify a little? Link to post Share on other sites More sharing options...
sdai Posted July 19, 2012 Share #16 Posted July 19, 2012 Erl seems awful confident concerning his source: want to chine in here Erl and clarify a little? I think what erl's source really wanted to say was that it is a "RF style" camera other than an orthodox RF camera. I still wish a mirrorless MF though ... there are already way too many EVIL/ILC/CSC in the market. Link to post Share on other sites More sharing options...
erl Posted July 20, 2012 Share #17 Posted July 20, 2012 Ding Dong! Link to post Share on other sites More sharing options...
mjh Posted July 20, 2012 Share #18 Posted July 20, 2012 Hasselblad is unlikely to re-badge, etc... Hasselblad make things... Like the X-Pan? ;-) Link to post Share on other sites More sharing options...
Photon42 Posted July 20, 2012 Share #19 Posted July 20, 2012 And the lenses for the Hx line-up Link to post Share on other sites More sharing options...
dickgrafixstop Posted July 21, 2012 Share #20 Posted July 21, 2012 Well, almost anything Hasselblad would announce would be "smaller" than the current system. The key to selling it would seem to be lens compatability/availability. Sensor size may be an issue if one would expect to use R or other 35mm type lenses - and it probably should match/outdo the Nikon D800/Pentax 30mp range. Under $10,000 is a interesting price point - it may even entice some new dealers. Link to post Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.