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Maddeningly Clueless Bloomberg Article On Leica


johnbuckley

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Don't forget: "less than 10%" can mean 7 cameras.

 

But Leica's answer was "more than 90% of camera sales are digital," not "more than 95%" or "more than 99%."

 

Any way you cut it, it's an interesting formulation.

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In the article a Leica rep said that the new digital Leica cameras were 'very durable'... Is this actually true? Sure the top plate is a piece of metal but Leica M's seem to me to be very fragile cameras in reality. One small drop and it is done for...

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Ummm..I once dropped an M8 six meters off a cliff. Any other camera would have been a collection of nuts and bolts. Not so the M8.. The only reason it did not work was that the shutter had been slammed down and blocked. Of course the repair was not cheap - but it was repairable.

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Ummm..I once dropped an M8 six meters off a cliff. Any other camera would have been a collection of nuts and bolts. Not so the M8.. The only reason it did not work was that the shutter had been slammed down and blocked. Of course the repair was not cheap - but it was repairable.

 

Was that the same camera where it was "Behind ON the Red Dot"?

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In the article a Leica rep said that the new digital Leica cameras were 'very durable'... Is this actually true? Sure the top plate is a piece of metal but Leica M's seem to me to be very fragile cameras in reality. One small drop and it is done for...

 

Maybe he's talking about the PanaLeicas?

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But Leica's answer was "more than 90% of camera sales are digital," not "more than 95%" or "more than 99%."

 

Any way you cut it, it's an interesting formulation.

 

And what is the breakdown in % between the PanaLeicas, the X1 and the M I wonder?

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Interesting to me that there was no comparison to the Apple stores. Similar strategy,

high end, high demand product with limited retail outlets to open up an exclusive retail

operation they could completely control. And while very successful now, the Apple stores

had a relatively painful start-up.

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Some of the article's wording might be a bit unfortunate but overall I think it is quite good.

 

Leica need stores so potential customers can touch and feel the product and listen to the stories from the past :)

 

Smiley noted. The new Leica customer, the boutique visitor, is unlikely to care about Leica's legacy as evinced by photojournalism. It is too messy for those suits and challenges their lack of intelligence and especially their concern. Leica has to glamorize Barnak, for example, to bring up the prestige. Dress him in classic clothing and speak to his motive (asthma) and his brilliance. That will bring in the suits. And regardless of the new lens designer's attitude, they should uplift Mandler from the haze.

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The Information Age may also be the Clueless Age. Most people who I come into contact have only a bare notion of Leica if any at all, but then again I don't know much about many retail items that others live and die for.

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