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Leica 3rd Q Profit


ho_co

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I've been watching 3-4 Leica resellers here (non English websites selling in Scandinavia) and since October the most expensive lenses, Noctilux and Summilux sell out in hours while the other are still in stock!? :confused:

 

Perhaps selling more of the most expensive stuff contributes more to the sales increase?

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Funny they define the market of sport optics as "much more fiercely competitive"... clearly, they feel to enjoy a lot their "niche" position in the photo market...

 

(indeed, I admit to have a 8x20 Zeiss binocular... bought >15 years ago... 30 years warranty... difficult I ever will buy another in my life... :o)

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