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Casino Royale and branding.


albertwang

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Saw it on Friday. It's good but it ain't Bond... The product placement is obtrusive, it's true. It's also expensive. I think Leica has better things to do with its' (our) money.

 

The Hasselblad was indeed used by Timothy Dalton as a "signature gun" - attuned to his hand only, by the indomitable Q.

 

The DBS is "premiered" in the movie. It won't be shown at a motor show until next year. Three DB9 "mules" were provided for filming, and in particular for the crash. The car was rolled seven times - a movie record.

 

Regards,

 

Bill

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I have heard that Ford paid $15M for their product placement.

 

Notice how every car was a Ford marque until the scenes at the casino when they had some Bentleys in shot!

 

I'm sure Bond has used a Minox in the past (distributed in the UK by Leica).

 

Good film, a few points of artistic licence but overall 8.5/10. Considering its rated a 12a in the UK.

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Albert,

 

About 20 minutes into "Tomorrow Never Dies", there is a scene with with James Bond in bed (actually, "brushing up on a little Danish" as he later explains to Moneypenny). As the camera pans towards our fearless hero, we can clearly see the silhouette of a Leica M6 (or M4) on a nearby table, with what looks like a Summicron 35. Except we never actually see the brand name on the camera.

 

And wouldn't you know it - Leica did brush up on a little Danish for their DMR! What a scoundrel that James Bond ! ;)

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I seem to remember Sean Connery using a Minox in one of the earlier Bond films.

 

I think the problem is 007 never used any camera as far as I remember.

 

I think he used a Hasselblad once that was in fact a gun. But I can't remember in what movie. Greetings Marc

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We went to see it last night - thoroughly enjoyable hokum, as usual - but different (not Bond as some have said - more hard-edged, and no absurd Q-toys - no Q for that matter).

 

The product placement was gloriously shameless.

 

We've had several enjoyable forays in the Old Forum about what car is most Leica-like in car terms, or what watch. So turn it on its head, and ask, what camera is most Rolex like (or Omega like, as this seems to be the current flavour? Or what camera is most Aston Martin like?

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Albert,

 

About 20 minutes into "Tomorrow Never Dies", there is a scene with with James Bond in bed (actually, "brushing up on a little Danish" as he later explains to Moneypenny). As the camera pans towards our fearless hero, we can clearly see the silhouette of a Leica M6 (or M4) on a nearby table, with what looks like a Summicron 35. Except we never actually see the brand name on the camera.

 

And wouldn't you know it - Leica did brush up on a little Danish for their DMR! What a scoundrel that James Bond ! ;)

 

I see but does the shadow of a Leica count as product placement? :D

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Just a general reply - Since Sony Pictures made the movie, everything 'started there'- every laptop is a Vaio, digital cameras are CyberShots, mobile phones are SonyEricssons, CD players are Sony, and CDRs are even Sony brand discs As for paid placements - and there were many; some hard to see try it! (almost every car in that country club parking lot was a Land Rover - now under Ford) .... Craig even mentions "Omega" watches (says 'Ohmeega'! - over a Rolex as guessed by his 'Girl'.

 

As for cameras in movies (not the Ian Flemming books as they are different in content and characters. The Flemming Bond is much a 75% Connery in suave looks and sophistication, and 25% Craig in ‘vulnerability‘ and ‘being in touch with his feelings’. I am a Connery fan. But this is about cameras!

 

I did see the Leica M (4?) I think, in one Brosnan movie at MI6 headquarters on a table. Going back, I do recall the Rollieflex –Tape recorder combo in “From Russia with Love”, and a specialized Nikonos that needed no light to take UW photos at night in the movie “Thunderball” - and Lazenby's (spelling?) Minox. There were probably more.

 

Product placement in Bond movies has been so awful lately that it is actually fun to find see who can find the most! It will always be there …

 

Have fun!

Edward

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But the M8 DOES that.

It´s a body-armour-detector (magenta-story) and is good for something i can´t explain yet, some call it banding, must have something to do with other secret-stuff.

 

Can´t understand, why Leica made a secret out of these issues. It´s not a bug, it´s a feature :D

 

Since good old Q passed away, nothing will be the same. Now it´s Mr. Sony who makes his job :mad:

p.s. When talking about Bond-cameras, don´t forget the Laser-POLAROID used in "license to kill".

 

I'd have to say that the M8 could only show up if it did something other than photography; e.g., he pretended to be a photographer, but was in fact using the display and buttons on the back as controls for flying a boat in remote control fashion, etc.
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