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Casino Royale and branding.


albertwang

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Loved the new James Bond flick and saw a ton of Sony gadgets. I am stunned that Leica hasn't shown up in a 007 adventure yet. It would be the ideal product placement. Have Bond shooting a M8 no kidding.

 

Craig is awesome. More visceral than Connery. It's like the digiupgrade of the M series. :cool:

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You're all on to something here...

 

I am now able to disclose (from a secure location, of course) that the M10 will actually look and wear exactly like a size 9 tassled loafer. Exactly 50% of the initial run has already been consigned to selected MI5 agents.

 

To activate its photographic function one must only slightly reposition the heel and a compact 24/1.4 Summilux ASPH will be exposed to capture the passing scene.

 

Shhh -- don't tell anyone!

 

-g

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AFAIK Leica cameras haven't appeared in any Bond films (correct me if I'm wrong).

 

They've appeared in a few of Brendan Fraser's films though. Maybe because he's a keen amateur photographer & committed Leica fan?...

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In the US there is a new TV series called 6 Degrees. The formerly washed up photographer who has found his vision again (played by Campbell Scott) said in a recent episode that he shot a praticular book with his Leica M5. In an earlier episode we see him regaining his vision with a Leica rangefinder -- probably M5.

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The funniest product placement I saw was in the Hamilton movie (Hamilton is the Swedish 007 with licence to kill) was when Hamilton used a gazoline card for the Norwegian/Swedish state owned oil compnay STATOIL.

 

I'm sure it was a joke on product placements because it was so obvious and the card so well lit (even movie databases claim Statoil paid 67,000$ to be in there for 3 seconds).

 

I think the problem is 007 never used any camera as far as I remember.

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Saw Casino Royale yesterday and the amount of branding was hilarious...

 

- Parking lots full of Ford cars - own brand, Jaguar, Range Rover, Aston Martin plus (if I had recognised them) numerous anonymous looking US "sedans", Ford's bread and butter cars, I assume.

- Sony Vaio laptops and Sony Ericsson phones

- Virgin Atlantic planes with a cameo appearance by Richard Branson in the airport scene

- Omega Watches - they even had the line "my watch is an Omega" in the script.

 

Product placement or what???

 

There were probably lots more I missed. I was too busy looking at Eva Green... No Leicas though.

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It would really make a great idea to place a Leica in a James Bond movie - the 'fit' would be every bit as good as that of Omega or Aston and probably ebvery bit as beneficial for sales.

 

Mind you they're probably waiting for the launch of the Leica ...M16....:p

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I once worked for what was then the largest steel stock holding company in the UK. They were trying to get a deal with Ford and there was a party from Ford visiting the head office. For one day only you were only allowed to park in the company car park if you drove a Ford in hope this would impress the visitors. Tossers!

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I grew up under my Dad's wing watching Bond movies. From this experience, I'd have to say that the M8 could only show up if it did something other than photography; e.g., he pretended to be a photographer, but was in fact using the display and buttons on the back as controls for flying a boat in remote control fashion, etc.

 

Haven't seen the latest one yet, thought I'd take him to see it over Thanksgiving.

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