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Digital Reflex S2 - please post all thoughts here...


JohnG

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After these S2 and R10 news I can only congratulate the Leica Team!

All my best wishes to staff, brand and investor for these great and promising

plans. I myself, one of these M8 guys, will wait for the S2-line; I consider this

concept as a complimentary line and a truly good alternative to traditional

DSLRs and too big (and expensive) professional medium format cameras.

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I wonder how many recognise this as a bet-the-company moment.

 

It can be compared to Apple's introduction of the iPod.

 

For a company steeped in the 35mm rf tradition, this is unbelievable.

 

It's a very smart move, a very difficult niche to spot.

 

And it plays into the strength of leica. Mf users can pay, they're pros who just need the most essential features in a camera, and it provides a compelling size advantage over comparable mf cameras.

 

 

If it succeeds, leica will have invented its own niche, and transformed itself into an mf company to rival hasselblad.

 

Whether the strategy succeeds or fails, it will go down in the mba case studies and the history books.

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Guest guy_mancuso

Than let the mods delete it than. I did not see this here on any threads but have not looked real hard either. Sorry

 

Bill obviously you did not read my first line , sorry to intrude on your reading habits. Give me a break

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Whether the strategy succeeds or fails, it will go down in the mba case studies and the history books.

 

I doubt it. The introduction of the S2 is an impressive achievement but, outside of the world of those interested in still photography equipment, it's pretty much a non-event.

 

You can paint the S2 whichever way you like but it is simply a medium format DSLR - better quality than the Mamiya ZD, but no different in concept. I really don't see it as some kind of paradigm shift in digital photography.

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Guest DuquesneG
I just posted an update to my blog with details on the S2 and the VIP launch event this evening in Cologne.

 

David

 

Since you linked to your blog, I take the liberty of quoting something you said therein:

 

The S2 will launch in Summer 2009, with the R10 coming (most likely early 2010). Why did Leica go with the S-System at this point, instead of the R-System? They didn’t want to launch a me-too product. If the full frame R10 came out now, everyone would compare it to the FF Canons and Nikons. Does it shoot as fast? Does it have low noise at 6400 ISO?

 

Are you saying you believe that in 2010, the R10 will not be compared to Canon and Nikon:confused:

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It's identical to what has already been posted. What's the point in starting another thread?

 

Regards,

 

Bill

 

 

__________________

Bill Palmer (Gentleman Amateur and Leica Lout)

 

 

Your post is isn't reflective of the title you profess. (Just my opinion)

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You are entitled to your opinion, Dave. It is a shame, however, that you do not understand the reference.

 

For my part, I am sure you do not look like Calvin either.

 

Guy, I am sorry if I hurt your feelings, but it seems inconcievable that you didn't spot the thumping great thread on this subject. As an ex-military colleague of mine is wont to point out, there is just too much "ready-fire-aim" around here. As it is, I'll just look forward to when you have a beta-test model with which to tantalise us. You are getting one, of course?

 

Regards,

 

Bill

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Since you linked to your blog, I take the liberty of quoting something you said therein:

 

Are you saying you believe that in 2010, the R10 will not be compared to Canon and Nikon:confused:

 

I think what is said in the blog David Farkas Photography Blog was a quote from Maike, the S2 (and R10) product manager.

 

Maybe it is to be understood as a motivation factor. The former CEO of Leica once stated that everything Leica build is expensive, so they might as well build the best in the world. Hence a S2 and not an R10.

 

But the R10 and other products will spring off the S2 to industrialize and commercialize the efforts. And if somebody by 2009-2010 wants to challenge the R10 as "not as big" or "fast" as say Canon, you can refer them to the S2.

 

It's a great blog by the way with quite some interesting info on the 21mm f/1.4, the S2 and lenses, the R10 and all: David Farkas Photography Blog . Very well done, Dfarkas!

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Guest guy_mancuso

Bill i have not been around for a whole week and just posted a few posts yesterday on this. Sorry i do not read every thread and not here all the time. I know your much more active than i am at the moment . Did not hurt my feelings trust me but one must understand and you know me well enough i would not double post something on purpose. Especially a press release that Christian sent me overnight . Please if this thread is a duplicate of the info already presented than let the mods. know to delete as such. I agree there is enough posts already without double posting info. i just thought a hey Guy we got that one already would have been sufficient. That's all i was pointing out. Have a great day

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Guest guy_mancuso

My thoughts are Leica see's this area as a bridge camera between the DSLR and MF and can capitalize on that and will build this first. I think this actually maybe a better market for them than the DSLR which is just flooded with product. If you look at Leica they are building no one else has this yet camera systems. Digital RF and Digital Mid format. That alone gives you a market to play in and capitalize on. Many folks want better than what a DSLR can provide and don't really want to jump into MF. I was exactly one of those. If this was around before i made the MF purchase than this would have been very appealing and it still is. I think we maybe underestimating this market. If priced correctly it could be a huge seller. Of course it needs to be made correctly also and have the right specs on it to actually blow 35mm DSLR camera's out of the water. So far it looks like it will.

 

The R10 will just be a difficult sell in the market when Nikon and canon dominate it with much lower pricing than maybe leica can provide at this time also. Time will bring down costs for them and they can leverage the R&D from the Sand just make the R10 more cost effective to build. Just my thoughts on how i read there comments

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Guy,

 

Well, it's not Christmas yet, but.... I could very well see a number of photographers scarp their MF and dSLRs and go with the S2. All in all more economical than several MF and dSLR systems in the same studio. Much much simpler with fewer systems and just one S2 body that has few buttons (one could actually start focusing on the pictures instead of the camera ;).

 

And it that context, I see R10 as a backup camera, as well as a camera for those "photojournalists" who aim for a little higher quality and does the stuff that does not require super-fast AF, 8 frames a second and all that (reportage, portraits, etc).

 

And then there's the segment of fashion, corporate shooters, etc. who want the Leica quality but doesn't need the 37.5 MP file but can do with the R10 and the 24 MP files easily.

 

There's this whole segment of Leica film M-shooters, Pentax MF film shooters etc who've done magazine stuff, and with the introduction of digital and the clients requiring digital files, has gone to Canon dSLR. And I think ... perhaps think ... they might be tempted by the one-step-up quality a R10 will offer. Or the S2 if it's a good year income-wise.

 

I think the R10 will deliver the AF-speed and pictures per second enough for most photographers (it's really a bad habit many C shooters have developed with shooting 8 shots a second when doing portraits!)

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Hey, Guy.

 

First, where's your avatar?!!

 

Second, thanks for the post. I didn't get this from Leica yet, but suppose I will. It's always nice to hear their version.

 

One wonders if this camera will take older R-lenses....

 

Very cool camera. You sell all your new MF stuff yet? :)

 

Best regards,

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Guest guy_mancuso

Not sure where my avatar is actually . LOL Maybe it grew to old.

 

It depends on the specs of this and honestly the speed a area that i could use a little more horsepower. Most MF shooters are in the same boat as me. ISO limits at ISO 800 that are usable but a clean ISO 1600 would be awesome. other big issue is speed of the back ,mine currently is 1.5 seconds before next exposure. Some are quicker and it is getting down to 1 second on the bigger sensor backs and that is good but a 1.5 FPS would be awesome. Shutter lag is obvious on my Mamiya body , less so with others but still there. 3 inch LCD would be welcome . This is just starting to happen in MF. T/S is also pretty rare in MF so this coming from leica is a welcome lens . Now for a lot of landscape shooters these area's are no big deal , given i shoot everything with MF and my work is varied the speed issue is important. So from what we see on the specs so far the S2 looks pretty dang good. i think most MF shooters are looking for very small improvements overall clean ISO 1600 and I mean clean, faster back , improved shutter lag , better firmware , bigger LCD's and great new T/S and macro lenses in the, market than this is a very welcome camera to come.The big issue also is service and MF shooters in particular are mostly Pro's and service needs to be top notch and loaners and short turn service times really need to be realized. The alliance with Phase here is actually very very smart for Leica to do.

 

They will make the firmware , software and help get this thing rolling out on solid footing. This is huge since Phase One has a ton of experience here and been around a long time with all the MF channels throughout the Globe. My opinion Leica should build it and use Phase to run it. Use there dealerships and leica dealerships to sell it but use Phase to repair and service it. How this all works out remains to be seen but the more they use Phase on this project the better the product will be overall. Certainly i will be watching this with great interest. My one wish is it has the Mamiya lens mount which will give this camera a sweeping appeal , since than we could use either the Leica glass or Mamiya glass which BTW they make some really good ones. This area will be ineteresting to see how all these alliances workout. Phase has a huge alliance with Mamiya, which builds there bodies and lenses and Phase makes the backs for them. Overall this in my mind is awesome for the market and some very bright thinking on Leica's part. You may see a lot of DSLR users that want MORE to move up without jumping into complete MF and still get the speed needed from the DSLR. This is a very interesting camera and not sure why many are snubbing it. If priced correctly this will be a serious tool for many shooters Pro and hobbyists alike.

 

Better start buying more hard drives. LOL

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