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Still holding your breath for the Zeiss-Ikon Digital?


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Seen on dpreview: from Pop. Photo interview with Zeiss spokeperson.

 

Q: There are rumors that Zeiss will eventually have its own digital rangefinder camera body that will accept the M mount lenses. True or false? Will it be Cosina-made? Full 24 x 36mm sensor?

 

A: At Carl Zeiss, we can imagine such a camera. But we feel that is not the right time to introduce such a camera now. Today digital technology is still developing fast and the initial value of a digital camera is lost in quite a short time. Carl Zeiss wants to protect the investment of its customers and will therefore require a high level of maturity of products before we can justify to offer them to our customers. At the time we introduce such a camera we want to be sure that the owner has invested in a long term value.

 

1. It is much too early to determine a manufacturer for such a camera.

 

2. Full 24 x 36 is, as far as we see today, for a variety of reasons the preferred sensor size of most serious rangefinder photographers.

 

Full article:

 

http://keppler.popphoto.com/blog/2006/09/speaking_frankl.html#more

 

(of course, that was Leica's stated position in 2003).

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Or read their argument as:

 

Epson seems to be getting out of that segment as Leica gets in. Today, Leica is the 800-lb gorilla.

 

We are content to build market share for our ZM lenses, and should see that market grow with the appearance of the M8.

 

We choose to wait and let the market sort itself out a bit before committing. After all, we market our products as the lower-price alternative. To maintain that advantage, we need to move carefully.

 

--HC

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