sfage Posted August 30, 2006 Share #1 Posted August 30, 2006 Advertisement (gone after registration) Has anyone noticed Leica cameras appearing in television commercials and fashion photography? I have noticed several times in the last couple of days. Guys driving around in fancy cars taking pix (Digilux 2), a photo of a woman sitting at a table in a café with an old M3 on the table (high end fashion store in a shopping mall), and some other television commercial I just saw (D-Lux2). The more I notice it... the more I notice it. Have you? Link to post Share on other sites More sharing options...
Advertisement Posted August 30, 2006 Posted August 30, 2006 Hi sfage, Take a look here Marketing "Sexiness". I'm sure you'll find what you were looking for!
johnbuckley Posted August 30, 2006 Share #2 Posted August 30, 2006 I've noticed a number of things that evidence great marketing sophistication. First, have you seen the new print ads that Leica has taken out in high-end travel magazines, such as American Express's Travel & Leisure? It is an ad ostensibly for their sports optics, but they also make clear they are a camera company. Additionally, the D-Lux 2 and now the C-Lux cameras were given away to those readers who send letters into Travel & Leisure and have them published. I have no doubt that Leica has shared photos and information on the M8 with long lead publications so that, beginning in October, there will be plenty of stories about the camera. And yes, on the old Leica forum, there were, from time to time, compendia of all the different movie and other references to Leica cameras. Link to post Share on other sites More sharing options...
fotografr Posted August 30, 2006 Share #3 Posted August 30, 2006 It makes perfect sense to me. Leica is synonymous with luxury. It is the Rolls Royce of cameras. Link to post Share on other sites More sharing options...
ptomsu Posted August 30, 2006 Share #4 Posted August 30, 2006 This is finally a great way to market this excellent, but expensive brand! Link to post Share on other sites More sharing options...
frc Posted August 30, 2006 Share #5 Posted August 30, 2006 My name is Leitz, Ernst Leitz. Double M8. Link to post Share on other sites More sharing options...
peterb Posted August 31, 2006 Share #6 Posted August 31, 2006 Well considering that Leitz is now 31% (or more?) owned by Hermes of Paris, I'm not surprised. Link to post Share on other sites More sharing options...
uulrich Posted August 31, 2006 Share #7 Posted August 31, 2006 Advertisement (gone after registration) :-) I wouldn't refer to it as product placement because Leica seems not to be involved. But I came accros some fashion shots and ads in a lifestyle magazine w/ models fumbling Leica M. I would not refer to Leica as a luxury brand though. This, I think, has to be evolved by further marketing and ads. Link to post Share on other sites More sharing options...
gabek Posted September 1, 2006 Share #8 Posted September 1, 2006 My experience has been that, if a camera is required as a prop in a shoot, the photographer supplies that camera. If Leica is making marketing deals with product placement, I think we’d see advertisements from them that refer to those other placements. It is possible these are cases in which the photographer or person “styling” the shoot wants the cachet of a Leica to establish the image of the photo. Relating a known brand of high quality (Leica) to one’s own can enhance the image of the advertiser. Gabe Link to post Share on other sites More sharing options...
sfage Posted September 1, 2006 Author Share #9 Posted September 1, 2006 I think it is a pretty standard-issue media/marketing ploy. Wouldn't you like to be sexy just like me? Then buy this pair of shoes and sports car. Link to post Share on other sites More sharing options...
Guest stnami Posted September 1, 2006 Share #10 Posted September 1, 2006 lots of retro style images with a pentax and film SLRs in general Link to post Share on other sites More sharing options...
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