colint544 Posted October 29, 2022 Share #1  Posted October 29, 2022 (edited) Advertisement (gone after registration) OK, it's the Leica forum, and we can do niche and pointless better than almost anyone else. So, in that spirit, let me try to push the boat out. I've noticed that recent lens releases from Leica seem to favour a more discreet, maybe even apologetic, lettering around the front of the lens. I'm not sure I'm a fan of this new direction. It's been happening for a long time. I consider the E58 Noctilux one of Leica's finest looking lenses. This is due, in no small part, to the inscription around the front of the lens. It's bold, and widely spaced. Reminds me of the white-painted lettering around the sidewall of a 1970's American muscle car tyre. It's bordering on confrontational. Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Edited October 29, 2022 by colint544 2 Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/343046-insipid-lettering/?do=findComment&comment=4548897'>More sharing options...
Advertisement Posted October 29, 2022 Posted October 29, 2022 Hi colint544, Take a look here Insipid Lettering?. I'm sure you'll find what you were looking for!
colint544 Posted October 29, 2022 Author Share #2  Posted October 29, 2022 But, down the decades, it's all got a bit more subtle. And we wind up in 2022, with the second version of the 35mm Summilux FLE. Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/343046-insipid-lettering/?do=findComment&comment=4548901'>More sharing options...
colint544 Posted October 29, 2022 Author Share #3  Posted October 29, 2022 We know Leica - every tiny detail is carefully considered. The re-issue of the 50mm 1.2 Noctilux harks back to the original lettering, and that's a current lens. Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/343046-insipid-lettering/?do=findComment&comment=4548903'>More sharing options...
colint544 Posted October 29, 2022 Author Share #4 Â Posted October 29, 2022 (edited) But me, I like the old-style bold spacing. The current look of Leica's lettering on new lenses seems a tad insipid. Edited October 29, 2022 by colint544 1 Link to post Share on other sites More sharing options...
colint544 Posted October 29, 2022 Author Share #5  Posted October 29, 2022 (edited) 26 minutes ago, Al Brown said: The current font is called "LG 1050" and it was specially created for Leica, just like all good companies have them tailor made. The font evolution is a normal thing, everyone has its own preferences. I am madly in love with the script Leica logo, but could not say which font used on the lenses is better or worse. They all seemingly perfectly fit the periods they were used in.  You have a point. Most things do reflect the times they are from. The 1960's and 1970's were very unapologetic and optimistic times. We were literally reaching for the stars. The creation of the gas-guzzling Concorde aeroplane was celebrated. Today there is a degree of pessimism and minimalism. Maybe no bad thing. I read somewhere that the colour of cars can reflect the times. During periods where economies are growing, cars are purchased in bright colours. In more straitened times, cars are bought in more sober shades of grey. Edited October 29, 2022 by colint544 1 Link to post Share on other sites More sharing options...
RayD28 Posted October 29, 2022 Share #6  Posted October 29, 2022 (edited) This looks like my 50mm 'Cron v4.  Made in Canada loud and proud.    Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! Edited October 29, 2022 by RayD28 1 Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/343046-insipid-lettering/?do=findComment&comment=4548953'>More sharing options...
Keith (M) Posted October 29, 2022 Share #7  Posted October 29, 2022 Advertisement (gone after registration) Well, the lettering on my 50mm f1.2 seems to have fallen off... Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! 1 Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/343046-insipid-lettering/?do=findComment&comment=4548968'>More sharing options...
Pyrogallol Posted October 29, 2022 Share #8  Posted October 29, 2022 I like the early lettering, pity it doesn’t say Elmax. Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members! 1 Link to post Share on other sites Simply register for free here – We are always happy to welcome new members! ' data-webShareUrl='https://www.l-camera-forum.com/topic/343046-insipid-lettering/?do=findComment&comment=4548975'>More sharing options...
Gobert Posted October 29, 2022 Share #9  Posted October 29, 2022 3 hours ago, Keith (M) said: Well, the lettering on my 50mm f1.2 seems to have fallen off... Welcome, dear visitor! As registered member you'd see an image here… Simply register for free here – We are always happy to welcome new members!  Now you are a rich man Link to post Share on other sites More sharing options...
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