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The SS100 was the first Jaguar.  This pristine example is in the Southward Museum on New Zealand's South Island

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But "Jaguar" wasn´t the brand that time, only the model name Jaguar S.S.100 (like the S.S. Jaguar 2 1/2 Litre which came the same time in 1935, later renamed Mark IV).

The S.S. 100 was still made at Standard Motor Company (chassis and engine) and only completed at S.S. cars Ltd.

Brand name was S.S. cars Ltd (Swallow Sidecars) until 1945. To avoid trouble with the bad Nazi name "SS" they used Jaguar as brand name since 1945.

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