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Bought a new M10 today.  Here was Leica's reaction when I asked about any Cyber Monday sales specials


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Leica already substantially lowered the price of the SL in the US. And if you check around, you'll find dealers like Popflash are selling the SL and the 24-90 as a package for under $9800. Plus, if you paid attention, I already noted that B&H had a $299 discount on the SL for Cyber Monday.

As for the rest, we disagree. The M10, arguably the best built digital M to date, was introduced at a price lower than its predecessors. And I haven't yet heard someone here say that a reputable dealer failed to honor that price for those in line, even after it was later raised.

But Leica isn't about discounts. Be happy if you find one.

Jeff

Leica is about hope.

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At least you do not have to be on an approved customer list to be offered one....

 

 

Sent from my iPad using Tapatalk

 

Nor be asked to sign a waiver that you won't resell it within 12 months ... 

 

On the customer list subject, it does help to be a loyal customer with an established dealer (albeit to be fair they are my Phase One dealer). I ordered mine on Jan 31st and received delivery on March 1st. Paid retail. Sorry to hear that folks are still only just getting their cameras even now in December but choosing a good dealer and having a relationship definitely helped.

 

As regards Cyber Monday discounts? Why would they even consider it? If anything, your dealer could potentially do something privately for you albeit only by cutting into their margin. Having discussed pricing and camera business with my dealer friend it is very clear that margins after credit card fees etc are pretty slim even on Leica. Leica however do protect their brand by keeping prices consistent for a long period of time. 

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Who remembers Leica Days and 10% ?  I don`t even know the Leica rep anymore.

 

If they tooled up and hired people to make more,  does demand continue into the next model ?  If not,  they are stuck with too much investment.   Not sure how labor laws are there either.

 

Problem is they listened to customers, built what they wanted,  and now the people want to buy it.  M10 will be hard to improve.  

 

SL and the rest of EVF are enough to give you a headache as the image jumps around.  Who wants a camera like that?   No featherweight either.  

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Leica is artificially manipulating the appearance of "demand" by grossly restricting supply, and thereby keeping prices high.

 

Sure, and they are spending that idle time by extending quality control testing. Next delusion?

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Labour laws in Germany? - you have to be bankrupt or the employee has to steal from the company in order to be able to fire somebody. Otherwise - you'll find yourself paying substantial damages.

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Labour laws in Germany? - you have to be bankrupt or the employee has to steal from the company in order to be able to fire somebody. Otherwise - you'll find yourself paying substantial damages.

 

That was my impression,  but I am no expert.  There are people here here who know and do not need to guess.

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Leica already substantially lowered the price of the SL in the US. And if you check around, you'll find dealers like Popflash are selling the SL and the 24-90 as a package for under $9800. Plus, if you paid attention, I already noted that B&H had a $299 discount on the SL for Cyber Monday.

 

As for the rest, we disagree. The M10, arguably the best built digital M to date, was introduced at a price lower than its predecessors. And I haven't yet heard someone here say that a reputable dealer failed to honor that price for those in line, even after it was later raised.

 

But Leica isn't about discounts. Be happy if you find one.

 

Jeff

 

I have two.

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I'd disagree with your comment that "discounting products while demand is strong isn't exactly brilliant strategy".  Because so many prospective M10 customers across the world have had to wait MONTHS to eventually find an available camera, following their pre-order, Leica is artificially manipulating the appearance of "demand" by grossly restricting supply, and thereby keeping prices high.  It is not as though the world suddenly purchased a huge volume of available M10s and thus Leica decided there was no need to discount prices.  Cyber Monday came and went without any effort to move the M10s that are only now maybe becoming more readily available.   Of course, someone will point out that Leica offered a free backpack if you purchased an SL.  Isn't that about a $13,000 investment for the SL and one of the SL autofocus lens?  Hey, free backpack!  Recall, didn't Leica raise the M10's price by $100 or more only a few short months after the camera's initial introductory price, and then had to honor the lower price for the pre-order buyers?  But the remaining prospective M10 customers suddenly faced an even higher sale price for a new camera that remained equally unavailable to them. Therefore, our favorite camera makers under-supplies its' customer base (conveniently called limited, meticulous German production), calls it "demand", and thus keeps prices high.  That is the Leica business model

 

You have a minty new M10, yet you are stewing in a cauldron of your own resentment toward Leica.  How's that working out for you?  :rolleyes:

Edited by Herr Barnack
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No "stewing", Herr, I made a joke about Leicas never going on sale, and folk like you get offended for reasons only you would know.

 

No offense taken - your comments did not  come across as  jokes, hence my response. 

 

Besides Leica M cameras and lenses, there are a lot of things that never go on sale - Bentleys, A. Lange & Söhne watches and Hinkley yachts come to mind. 

 

Some may protest that you cannot equate Leica with the above marques; neither can you equate Leica with Sony, Fuji, Canon and Nikon.

Edited by Herr Barnack
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I'm a tax payer as well, and public service should not be second class citizens, even from a salary standpoint. 

Sure, but flouting excess wealth is generally seen as bad form in that position, at least from what I know! One thing to have it, another thing to flout it. Especially on the internet. From your position I'm sure you work with PR folks alot, I'm sure they'd tell you it's not good form.

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No offense taken - your comments did not  come across as  jokes, hence my response. 

 

Besides Leica M cameras and lenses, there are a lot of things that never go on sale - Bentleys, A. Lange & Söhne watches and Hinkley yachts come to mind. 

 

Some may protest that you cannot equate Leica with the above marques; neither can you equate Leica with Sony, Fuji, Canon and Nikon.

 

Bentleys are frequently deeply discounted here in the US. New A. Lange & Sohne watches can be obtained from authorized dealers at a minimum of 20% off MSRP and frequently higher than that. In both cases it's a consequence of supply greatly outstripping demand. Kudos to Leica for intelligently balancing that equation; always producing one less than the market demands is also what keeps resale values high in the luxury goods market.

Edited by drgek
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