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Fuji considered buying Leica- decided not too...


jaques

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Or, Fuji might have had interest in Leica Microsystems and the rumors site got the company wrong.

 

This is an unadjusted google translation of what's actually been said in Frankfurter Allgemeine Zeitung:

 

"Would you not like the German company Leica brand to buy, as this a few years ago up for sale?

 

We have been thinking seriously about it. But we decided against it.

 

Why?

 

Because it would not fit into our strategy. We then set about to rebuild Fujifilm.

 

And as the luxury brand Leica would not fit in your portfolio?

 

Leica is a premium brand, and I admit when something is for sale is that tempting. But Leica has a different business model. We make the Fujifilm sensor to software at all the important components themselves, too, we have a very good brand. So why should we put Fujifilm technology in an envelope from Leica?"

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