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Leica statement on film camera production


andybarton

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I'm just checking - everyone did notice that that video dates from before the Hessenpark meeting of the LUF with Leica, right? Dated 2009. With a reference to the upcoming meeting. 15 months ago??

 

Which means it tells us exactly zippity-do-dah about Leica's current - you know, 2010 - production of cameras.

 

As I said, the statement is clearer.

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What about the poor sod's who went out and bought up every single 'last' M7 and MP they could lay their hands on, in the hope of creaming a profit. What will Leica do to compensate them?!

 

I'm still waiting for my C11 to be worth a fortune, so that I can exchange it for an M9 outfit. :D

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What about the poor sod's who went out and bought up every single 'last' M7 and MP they could lay their hands on, in the hope of creaming a profit. What will Leica do to compensate them?!

 

Leica could buy them back at 15% below cost.

 

There are too many film Leica M cameras out there. Leica could start a trade-in program, then destroy the trade-ins, or just lock them away forever - anything to get the darned things off the market. They just last too long!

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The video showing production of an M7 body is from May 2009. How is something produced 15 months ago considered news?

 

This means absolutely nothing concerning the current August 2010 Leica film camera production levels, except maybe to the people who aren't paying attention to the fact that this video is over a year old.

 

This thread should really be taken off the "news" section.

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The video is not the news. The fact that Leica still make film cameras is the news given the rumours to the contrary this week. I thought that was perfectly clear.

 

Have you read the link in my first post in this thread?

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It's not "perfectly clear" when the online article being distributed as news fails to meet even the barest of journalistic standards.

 

The author fails to state when the interview took place, and who the statements are attributed to. The article only quotes "Leica" as saying . . .

 

And then the article is supported by the 15 month old video with the title "Does Leica still make MP and M7". It's all highly misleading at best.

 

What this really reads like is highly orchestrated PR.

 

I'm sorry, but I stand by my initial analysis that this isn't "news".

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The piece clearly states that it is in response to the recent rumours. The piece is dated this week and is in the most august photographic journal available. It's not an interview, it's a statement.

 

If you don't believe it, just say so.

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It appears, and I hope I am correct, that Leica is a nimble company, so even with its comparitively small assembly lines it can produce digital and/or flm cameras in a responsive manner.

 

So, I would not worry. Leica will respond to demand, for better or worse, depending upon your wants.

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is in the most august photographic journal available.

 

LOL. The BJP is not the photographic equivalent of The Economist. I know from personal experience that they will publish virtually anything that is written in English and has some relevance to photography. In journalism terms, the BJP has more in common with those august journals OK and Hello.

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