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DMR price decrease in sight?


leicapages

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Well, since the DMR is already in the market for some time, and given the "normal" price decreases that is customary with digital products, could we also expect a price decrease for the DMR to happen soon?

The current selling price at most dealers goes for about 4.800 euro (VAT included), which is a lot of money. I found one German foto dealer with a webshop, selling it for 4.200 euro. But that is about as low as I have found at all :-(

 

Pascal

http://www.leicapages.com

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This is not a "normal" massed produced digital product, though. They are still over £3,000 in the UK ( about 4,500 euro, US$5,250)

 

What's the demand like? If people are still buying them in some numbers, why would Leica want to reduce the price substantially? It's not like there's a DMR-II coming anytime soon, unlike most of the opposition.

 

It's really only when dealers and warehouses are clearing stock for new models that prices start to drop. (I got 15% off a 350D yesterday afternoon, just by asking)

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I've been looking at prices of digital cameras on Ebay and it surprises me how much a used D20 can go for. I am hoping, to get back to Leica, that with the introduction of some new SLR digital product, the DMR will drop in price. One would think that, as with any other digital product, there is an inevitable bit of obsolessence built into the system. But somehow the DMR seems to be holding its value quite well.

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Mark, on the first part of your statement, I feel you are right (regrettably...), but on the second part I do not think this is commercially optimal as it discourages more people from buying than would otherwise have been the case!

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Well, yes, I agree, if only they knew how the demand would vary with price, they would be able to set the price to maximise their profits.

 

I saw your post on the German forum and was interested to look at the German dealer web-site where it said that they were no longer able to sell Leica products on the internet. Leica clamping down on the grey market I wonder? To keep prices high?

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Mark, yes it seems Leica has decided to go for the "Leica shop" concept only (sometimes "shop-within-the-shop" like in bigger warehouses). I believe that many other dealers, that were "authorized" before, are thus no longer official outlets. I have seen this with some German web-based sales houses that no longer sell Leica (apart from old stock). This new policy certainly presents advantages from a brand positioning point of view, but also means that the Leica products are only available at fewer places. In practice, however, in Belgium for instance, you would have difficulty finding any dealer at all that has a reasonable stock of Leica products...

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Guest guy_mancuso

There is a deal going on here in the States with a 1000 dollar rebate trade in program and i just can't find the darn link to it but basically you buy a R9/DMR and trade in any film camera and get 1000 dollar rebate and if you do the math it comes close to the cost of the 1dsMKII . I believe it is like 7400 dollars after rebate. You do need to check that though

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If you live in the US...

European buyers can whistle for a deal... :(

 

Same deal is available in Germany.

Go to Leica web site http://www.leica-camera.com/index_e.html.

Under dropdown "Sales promotions" menu, choose Germany.

You can even buy a Leica birdy if you're in Germany.

We in the US have the short end of the stick. :mad:

 

--HC

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Guest flatfour

I asked a friend to check on prices and supply in Hong Kong on a recent holiday and the dealer told him they can sell every one they get. (The price was too high for me) This doesn't seem like the time for a price cut.

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Flatfour,

 

That sounds great. There is no doubt that the probability of an R10 increases with every DM-R sold at the list price.

 

I would also imagine that the DM-R would be discounted when a new version of Canon

1dsmkIII or a new version of Nikon D2X comes into the marketplace.

 

Regards,

Tim

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