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S2 ... risky model name?


dkCambridgeshire

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Remember when Leica allegedly objected to Olympus using the designation M1 or M-1 for their revolutionary compact lightweight SLR in 1972 thus making Olympus change the model designation to OM-1?

 

Given that both Nikon and Fuji have both used the S2 designation previously is it wise for Leica to use it and risk maybe having to reconsider the model number if objections could be raised by these manufacturers?

 

Cheers

 

dunk

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Nikon used S in 1951, S2 in 1953 and S3 in 1958 for their rangefinder models. Fuji used S1 in 2000, S2 in 2002 and S3 in 2004. Unlikely that Nikon would object to Fuji using the S2 and S3 designations as Fuji used Nikon bodies to make them. But what if Nikon has copyright / trademark to the S2 designation? The Leica S1 was marketed in 1998/9 - 2001 and TTBOMK the S1 designation had not been used previously by other camera manufacturers ... Nikon used S without the 1.

 

Cheers

 

dunk

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Having seen the R9 die commercially last month (RIP) and all the R lenses with it, I do expect the new DSLR in this market segment to have all the ingredients of the S2 camera (sensor, processor) but [i hope]

 

  • The high end camera - formerly known as S2 - moving to the S1 depth (the high-end S2 reaching 24 bits/p), and huge professional files, expensive CS lenses, with the new bayonet format and larger sensor-flange distance.

 

 

  • and then presto, there is a more attractive package with a slim body but the same bayonet, more mass-market lenses, a handsome pixel depth (16 bits/p). The smaller body has more slickness or stealth to it. Now there are a lot of S's here to use as connotation . . .
  • I also expect a jump start on the market with all at once a proficient collaboration with other lens manuafacturers (Zeiss, someone?) so the move of take-up can be swift and not too problematic 'for the masses'.

Now S2 is already dedicated in this little play of words for the superior camera; while the slim, slick and stealthy body might be called S3. . .

But wait a second, there is no reference on the market for that S.

The Audi A series, the Citroën C-series - they designate the whole brand.

Somehow this don't seem to fit.

Should the typenumber convey the NF (New Format) sensor? Only for insiders, never express a technical ingredient in a typename.

So R10 looks best.

Alberti

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The real question is how much money is Leica willing to throw at what is an increasingly limited market. I have never been a big fan of the M8 and don't think I ever will be. While the S2 is certainly a great concept, does anyone really believe that they will sell alot of them at the price point they are likely to sell at. By the time you put a moderately capable system together, you will easily be approaching $30,000. The average professional photographer wants the best equipment they can afford and still make a profit. Many are already complaining and boycotting Nikon of the price point they established for the D3x. So in the end what we have is another fine camera that only a select few will ever own or be able to justify to their spouse because they are people of unlimited means.

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