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H3D-II/39 now $22K


jackal

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Quoted from Hasselblad newsletter, received at 4pm BST today: [sorry, it's a bit long]

 

"LOWER, SIMPLER PRICES

 

 

If “no news is good news”, then what is a lot of news?

 

One of the big news items at the opening day of this year's Photokina is that, in addition to launching a range of new products, Hasselblad has also announced a dramatic new pricing strategy, with up to 40% savings on all of our digital camera products.

 

We are thrilled to be able to offer the finest camera systems in the world at a price that will allow even more photographers to enjoy the Hasselblad level of quality and performance, and want to be absolutely clear as to what this new pricing strategy means for you the photographer.

 

What does the new pricing strategy entail?

 

Simply put, it means lower prices on all Hasselblad digital products. The new, lower price level is based on two primary cornerstones. Firstly, most new high-tech products begin with a high price point, and high-end digital camera products have been no exception. Over time, increased volume and improved production techniques eventually allow lower prices and more accessible products. This is now happening in our industry. We can now produce our cameras at a lower cost and we can pass the savings on to photographers.

 

Secondly, by significantly lowering the retail price we are able to remove the necessity of a trade-up program, which means that even lower pricing is possible. The end result is a simple and straightforward pricing model which allows us to bring the full range of H3DII cameras, from the entry level H3DII-31 to the new H3DII-50 and upcoming H3DII-60, to photographers at a dramatically lower price. And in addition, as the proud owner of a Hasselblad H3D camera, this means that in the future you will be able to purchase new Hasselblad cameras at a lower cost, and be able to keep your previous camera as a back-up.

 

For most discerning photographers the only reason not to have a Hasselblad has been that they couldn't afford one. We hope that our new pricing will enable a whole new generation of photographers to experience these amazing cameras."

 

 

 

A new H3DII-60 . yup, a reposte to Phase One, i guess.

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Basically, Hassy has retained its present "promotional price" on H3D-31 kit [(camera body, viewfinder, and 80mm lens) = £9,495 (plus VAT). ] and extended it to other kits as well.

 

So, will Leica feel the heat and price S2 accordingly? frankly, I will be glad if that is the case.

 

or, should buyers wait for another - which used to be frequent - promotion from Hassy , which might bring H3D-31 down to 7500 gbp? [may be I am daydreaming now, but it can be true as well].

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This is hilarious.

 

" The H3DII-60 will feature a 60 megapixel sensor that provides 94% full-frame, 645 coverage. We feel that it’s important to emphasize the 94% coverage, because, although we hear the phrase 'full-frame' being used quite frequently, no manufacturer has yet achieved true medium format full-frame.”

 

Michael Reichmann of Luminous Landscape tore Hassy apart in the last Photokina for advertising that the then H3d was a full frame 645 DSLR. Now, Hassy smartly warns us about other manufaturers' false claim.

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is this true ?

 

thats a bit of a price drop and sets a new bar

 

Hasselblad has not set any bars for a long time. Wake up, we live in a digital world for a couple years now. The product is not good, so they need to come down with the price. Check out Leaf pricing for high end pricing.

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  • 4 weeks later...
Hasselblad has not set any bars for a long time. Wake up, we live in a digital world for a couple years now. The product is not good, so they need to come down with the price. Check out Leaf pricing for high end pricing.

 

I own an H3D-39.. and I've used several Leaf backs. The Leaf is beautiful.. for sure.. but the Hasselblad is certainly on par with it, better in some ways. It's a complete, matched "system".. not just a capture back adaptable to a number of cameras. The Hasselblad (Imacon) Flex-Color software is superb.. the identical software that drives their (what used to be Imacon) scanners. The software automatically recognizes whether it's driving a scanner or a capture back.. and automatically flips over with the proper control features. If I look on the bottom of my H3D-39 capture back.. it says "Made in Denmark". It's important to realize that this is Imacon capture in a Hasselblad frame. I really cannot understand how anyone could say they are "not good".. ???

Hasselblad says they are lowering the price because they are shipping enough of these to make it a profitable marketing risk to do so. I've never had anything Hasselblad that wasn't superb.. so... no reason to doubt this logic. All major mfgrs are dropping their prices. Kodak is pumping superb, high end sensors out at much better prices than ever. Like you said.. we've been in a digital world for some time now. Precisely why top quality is (finally) beginning to cost less.. (thank God!!). True even in the "35mm" world. I recently purchased a D3 body. Compared to my original D1X; the full frame, pixel; packed sensor is HUGE. The camera build is also better; yet the list price for both is the same.. $5000.

I wish I could currently afford a H3D-65, honestly.

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I own an H3D-39.. and I've used several Leaf backs. The Leaf is beautiful.. for sure.. but the Hasselblad is certainly on par with it, better in some ways. It's a complete, matched "system".. not just a capture back adaptable to a number of cameras. The Hasselblad (Imacon) Flex-Color software is superb.. the identical software that drives their (what used to be Imacon) scanners. The software automatically recognizes whether it's driving a scanner or a capture back.. and automatically flips over with the proper control features. If I look on the bottom of my H3D-39 capture back.. it says "Made in Denmark". It's important to realize that this is Imacon capture in a Hasselblad frame. I really cannot understand how anyone could say they are "not good".. ???

Hasselblad says they are lowering the price because they are shipping enough of these to make it a profitable marketing risk to do so. I've never had anything Hasselblad that wasn't superb.. so... no reason to doubt this logic. All major mfgrs are dropping their prices. Kodak is pumping superb, high end sensors out at much better prices than ever. Like you said.. we've been in a digital world for some time now. Precisely why top quality is (finally) beginning to cost less.. (thank God!!). True even in the "35mm" world. I recently purchased a D3 body. Compared to my original D1X; the full frame, pixel; packed sensor is HUGE. The camera build is also better; yet the list price for both is the same.. $5000.

I wish I could currently afford a H3D-65, honestly.

 

 

Just wondering, how good are the lenses since they are now exclusively from Fuji?

Heard the rumor Hasselblad's new philosophy is to make up for their shortcomings in post. True?

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Just wondering, how good are the lenses since they are now exclusively from Fuji?

Heard the rumor Hasselblad's new philosophy is to make up for their shortcomings in post. True?

 

"mjh" has done some tests and published the results in the Hasselblad Victor magazine, they're even better than the "Zeiss" V system lenses.

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Just wondering, how good are the lenses since they are now exclusively from Fuji?

Heard the rumor Hasselblad's new philosophy is to make up for their shortcomings in post. True?

 

 

Hi Harold,

 

I have some experience working with an H3DII39. Their lenses are QUITE good, even though they are not "traditional" hasselblad german made Zeiss. If splitting hairs, I would lean towards over this 645 system over the Mamiya/Phase 645.

 

On an two week job this summer, I worked with an 80mm, 50-110 zoom, and 28mm. (the 120 macro lens is also VERY impressive!)

 

And yes, beginning with their 28mm Hasselblad/Imacon has begun doing some lens corrections via FlexColor/Phocus software like chromatic abborations/corner sharpness. However even without these settings turned on, the lens proves to be a REALLY good lens.

 

My preference though is a Phaseone digitalback + C1Pro software.......

 

my two cents.

andy

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Guest guy_mancuso
Hasselblad has not set any bars for a long time. Wake up, we live in a digital world for a couple years now. The product is not good, so they need to come down with the price. Check out Leaf pricing for high end pricing.

 

Have you ever shot a 39mpx back. Be it Hassy or Phase it will blow you away. There is nothing wrong with this back, Hassy is just coming out with bigger backs and trying to move product. Once you buy a Hassy than you have to buy Hassy lenses which BTW are very good , Fuji or not they produce outstanding images. I use Phase and Mamiya and until your behind one of these than you may realize what you have in your hands. Nothing wrong with Hassy products. Leica will have to prove it's worth coming up against MF in these price ranges . On paper the S2 looks brilliant and i am sure it will be in the image dept. Everything else needs to fall into place and all the stars and moon will need to line up perfectly before MF shooters will make any move towards it.

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"mjh" has done some tests and published the results in the Hasselblad Victor magazine, they're even better than the "Zeiss" V system lenses.

 

Nice. Even better.

So, only disadvantage remains the system being closed which means i couldn't use the back with anything else.

Having said that, when it comes to MF it is at the same time also an advantage having an integrated system.

The one interesting aspect for me about the S2 is that the new relation to Phase is supposedly not just a one way street. Which means the new S2 lenses will fit on the PhaseOne camera.

 

Just imagine, PhaseOne camera (Mamiya, i know but who cares about the camera body?) with the new P60+ back and Leica glass ... now we're talking.

 

Let's see how things will work out.

To be frank, I don't care about the brand name on the camera. All I care about is getting the best glass. (and with MF, also a DB that is up to par with those lenses)

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Nice. Even better.

So, only disadvantage remains the system being closed which means i couldn't use the back with anything else.

Having said that, when it comes to MF it is at the same time also an advantage having an integrated system.

The one interesting aspect for me about the S2 is that the new relation to Phase is supposedly not just a one way street. Which means the new S2 lenses will fit on the PhaseOne camera.

 

Just imagine, PhaseOne camera (Mamiya, i know but who cares about the camera body?) with the new P60+ back and Leica glass ... now we're talking.

 

Let's see how things will work out.

To be frank, I don't care about the brand name on the camera. All I care about is getting the best glass. (and with MF, also a DB that is up to par with those lenses)

 

That is the first I've heard of this. I can't see how lenses designed for the S2 will have the flange to sensor distance as the Mamiya lenses. (This seems impossible to me considering the small size of the S2 body.) So if you put S2 lenses on a Mamiya, how would they focus to infininy?

 

As to the Hasselblad digital cameras, most professional photographers consider them the gold standard in digital photography, A lot of photographers are familiar with them and they are as close to a standard in rental houses as anything like this can be. Once photographers are familiar with a given system they are pretty likely to stick with. Years ago, when Rollei introduced the SL6006 system, they had a hard time taking away much market share from Hasselblad for he same reason. Even though I felt that it was a better, faster, and more integrated system.

 

The integrated system of Hasselblad has its place and goes beyond just locking you into the system. First of all I don't see anything wrong with software correction of lenses (especially if they were designed with this in mind.) But Hasselblad also has "Ultra Focus" that uses the AF system motor to adjust the focus to compensate for focus shift that can occur when stopping down a lens.

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That is the first I've heard of this. I can't see how lenses designed for the S2 will have the flange to sensor distance as the Mamiya lenses. (This seems impossible to me considering the small size of the S2 body.) So if you put S2 lenses on a Mamiya, how would they focus to infininy?

 

As to the Hasselblad digital cameras, most professional photographers consider them the gold standard in digital photography, A lot of photographers are familiar with them and they are as close to a standard in rental houses as anything like this can be. Once photographers are familiar with a given system they are pretty likely to stick with. Years ago, when Rollei introduced the SL6006 system, they had a hard time taking away much market share from Hasselblad for he same reason. Even though I felt that it was a better, faster, and more integrated system.

 

The integrated system of Hasselblad has its place and goes beyond just locking you into the system. First of all I don't see anything wrong with software correction of lenses (especially if they were designed with this in mind.) But Hasselblad also has "Ultra Focus" that uses the AF system motor to adjust the focus to compensate for focus shift that can occur when stopping down a lens.

 

Please see attached pdf, page 2, first paragraph, last sentence.

Reference can be also found here: The Photographic world of Drew Gardner: The First shoot with the Phase One P65+

 

 

PS: It's not about buying into a closed system and sticking with it, it's about what else can one do with their digital back? (Remember, huge investment.) A Phase One or Leaf back can also be attached to an Alpa or Cambo or whatever camera. I believe (and I might be wrong here) with Hasselblad's H3DII system that's not possible anymore.

 

Also, just wondering what happens to Hasselblad's software lens compensation in post when a photographer would prefer to use Lightroom or C1 instead of H's Phocus????

phaseoneandleicacamera.pdf

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There's a lot of intentional misinformation and/or unintentional confusion on the web. The sensor unit of a H3D can be used with a view camera with a H adapter, that is no problem.

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Guest guy_mancuso

You can use a HD back on a view camera , you are limited to there external storage battery setup though. Cost 2k

 

The reason the battery is not on the back but in the grip of the HD camera. Leaf, Phase and Sinar have there batteries attached to the back directly so we do not need a external battery setup. This is one limit of the Hassy H system. Also when tethered at least the Phase i know for sure is powered by the firewire to the laptop

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