Sirui joins the L-Mount consortium

[LUF Admin]

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The optics manufacturer Sirui is the ninth company to join the L-Mount Alliance. 

The plan is to develop lenses for the L-mount bayonet, but no concrete announcements have yet been made.

SIRUI Joins The L-Mount Alliance

Wetzlar, 20 March 2025. As a new member SIRUI is the 9th company to join the L-Mount Alliance since the public announcement of the L-Mount standard at photokina in 2018. The alliance consists of founding members Leica Camera AG, SIGMA, and Panasonic, as well as Ernst Leitz Wetzlar GmbH, DJI, ASTRODESIGN, SAMYANG Optics and Blackmagic Design. This collaboration enables SIRUI to develop products with the L-Mount which will present great benefits for a wide range of photo and video applications.

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The L-Mount was developed by Leica Camera AG with the aim of providing customers with a future-proof, flexible, robust and precise bayonet mount that would fulfil even the most demanding photographic needs. Since its initial appearance, development of the L-Mount was continued by Leica as well as by its strategic partners. This led to significant improvements and an effectively new and more polished L-Mount technology, resulting in an ever-growing portfolio of cameras and lenses from all existing and new alliance partners. All lenses made for the different systems within the L-Mount Alliance can be used on all cameras without adapters and without any functional limitations – this illustrates one of the numerous benefits of the common bayonet. Valentino Di Leonardo, Managing Expert Technology & Licensing at Leica Camera AG: “The L-Mount Alliance stands for openness, innovation, and the highest quality in photography. By welcoming SIRUI as a new member, we are not only expanding our network with another strong partner but also reinforcing our commitment to diversity and fresh impulses within the ecosystem. SIRUI brings new perspectives and expertise to the Alliance, enriching the L-Mount system with forward-thinking approaches. Together, we aim to provide photographers and filmmakers with an even more comprehensive and flexible system that meets the highest standards.”

Li Jie, Founder and CEO at SIRUI Optical: “SIRUI is a globally recognized brand in optical imaging, offering a diverse product lineup that includes optical lenses and photography and videography equipment. Our company operates with its headquarters in China and has subsidiaries in the United States, Germany, and Japan. With its in-house optical R&D and manufacturing facilities, SIRUI has established a fully integrated system encompassing research, production, and sales, with a distribution network spanning over 60 countries and regions worldwide. By leveraging its proprietary brand, independent technological innovations, vertically integrated supply chain, and cost advantages, SIRUI is set to significantly enhance the L-Mount Alliance lens ecosystem. Our aims to introduce a broader range of outstanding, high-value L-mount lenses to the market.”