Paul Reading Posted May 31, 2012 Share #1 Posted May 31, 2012 Advertisement (gone after registration) Why does Leica remove EXIF data from the product shots on their website? I was looking at some of the images and wanted to see if they were taken with an S2 or M9 but all data has been removed. I begs the question as to whether they used a Leica to take their product shots, does anyone here know? Link to post Share on other sites More sharing options...
Advertisement Posted May 31, 2012 Posted May 31, 2012 Hi Paul Reading, Take a look here EXIF Data Leica Product shots?. I'm sure you'll find what you were looking for!
Phil U Posted May 31, 2012 Share #2 Posted May 31, 2012 Probably because they are shot by a specialist commercial product photographer using a MF digital system by Phase One or Hasselblad. Nikon did exactly that with their high end product shots and then left the EXIF in place which made them look a little silly. Maybe Leica do use an S2 but I would be VERY surprised if Leica were shooting their product shots with an M9. Link to post Share on other sites More sharing options...
Paul Reading Posted May 31, 2012 Author Share #3 Posted May 31, 2012 Isn't that a stupid thing to do. They should insist that an S2 is used otherwise what is the message? Link to post Share on other sites More sharing options...
Phil U Posted May 31, 2012 Share #4 Posted May 31, 2012 Well, I agree that it looks stupid if you shoot your high end camera with somebody else's high end camera and leave the EXIF in place. I wonder if it may be almost as stupid to shoot it with your own camera and not leave the EXIF in place. The message should be about what the camera can do and, more importantly, inspiring the photographer within us - but that is what the camera's sample shots are for. So I am not sure that the product shot is the best way to showcase Leica's cameras talents. I don't think it really matters what camera was used to shoot the product, as long as the product looks good and the customer can see what they are getting. Use whatever tool is best for the job. Like I said, maybe an S2 was used but I guess we may never know. You could email Leica and ask them? I would be very interested to hear if they confirm a particular camera. Link to post Share on other sites More sharing options...
ho_co Posted May 31, 2012 Share #5 Posted May 31, 2012 They should insist that an S2 is used otherwise what is the message? Paul, they're selling the S2 but the ad agency may not have bought yet. I've never heard of a photographic concern requiring that only its products be used in its ad campaign, any more than I've heard of a photographic concern deciding that all ads be produced in-house. Use the tool for the job, just as most of us use both Leica and another brand dSLR. Link to post Share on other sites More sharing options...
pico Posted May 31, 2012 Share #6 Posted May 31, 2012 [...] I've never heard of a photographic concern requiring that only its products be used in its ad campaign, any more than I've heard of a photographic concern deciding that all ads be produced in-house. [...] Many years ago, a Japanese medium format film camera maker ran full page ads in photo magazines which featured their camera with a strip of unmounted slide film to show off the quality. Unfortunately, the ad agency chose the film strip. Every frame had the characteristic Hasselblad notches in the image. Oops! Link to post Share on other sites More sharing options...
luigi bertolotti Posted May 31, 2012 Share #7 Posted May 31, 2012 Advertisement (gone after registration) I think it's simply a general rule/habit about commercial pictures published on the Net... the same way as they are "protected" as copyright of the publisher, the related/embedded infos (like the EXIF data) are too protected... and given that is easy to remove them, that's the simplest way of protection. By the way... if the EXIF data would be visible, one could legitimately doubt their FULL originality... making further discussions to arise... better to put apart them from the start... Link to post Share on other sites More sharing options...
kokoshawnuff Posted May 31, 2012 Share #8 Posted May 31, 2012 It would be surprising if their product photographer was not a full time employee of Leica in some capacity or another. They do after all employ quite a few people I'm sure are fully capable of producing the simple product shots they use, in which case not using an S2 really would be interesting. But then again they could be like most large companies that are oblivious to the talents of those working for them, in which case they would hire out. Link to post Share on other sites More sharing options...
mjh Posted May 31, 2012 Share #9 Posted May 31, 2012 These days, many product shots are rendered in some 3D software – no actual photography involved. Link to post Share on other sites More sharing options...
luigi bertolotti Posted May 31, 2012 Share #10 Posted May 31, 2012 After 25 years in the 3D modeling software business... ... I do confirm. And I do know by sure that at least in 1992 (don't know if even before) Leica did use a software - rendered 3D model to display a product. Link to post Share on other sites More sharing options...
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