Will there be a market for the S3?

[pico]

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Leica is in the sustainability track with the S2 (which means they have a product that can be upgraded over many years) and Leica will probably still use much of the same manufacturing equipment and procedures. Kodak makes the sensor, which puts Leica into the same safe area as all others who use (or will use) Kodak sensors. It is unlikely that another maker will invent a radically new sensor to blow away Kodak's because such would be a grave risk due to the enormous expense of innovation and upscale manufacturing preparation, plus there is the liklihood of overshooting the market - that is, making something that won''t sell enough units to profit. (Look to the disk drive industry for great examples of the later.)

 

So, that's a sustainable track and Leica will almost certainly provide iterative upgrades. After all, that's where the profits will come from as the manufacturing expense is being paid down.

[sunil]

Leica is in the sustainability track with the S2 (which means they have a product that can be upgraded over many years) and Leica will probably still use much of the same manufacturing equipment and procedures. Kodak makes the sensor, which puts Leica into the same safe area as all others who use (or will use) Kodak sensors. It is unlikely that another maker will invent a radically new sensor to blow away Kodak's because such would be a grave risk due to the enormous expense of innovation and upscale manufacturing preparation, plus there is the liklihood of overshooting the market - that is, making something that won''t sell enough units to profit. (Look to the disk drive industry for great examples of the later.)

 

So, that's a sustainable track and Leica will almost certainly provide iterative upgrades. After all, that's where the profits will come from as the manufacturing expense is being paid down.

 

Good post - makes much sense!!!