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Leica USA: Only 5% of sales are ‘film’ cameras


MikeyM

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An interesting story from Amateur Photographer

 

Leica USA: Only 5% of sales are film cameras news - Amateur Photographer - news, camera reviews, lens reviews, camera equipment guides, photography courses, competitions, photography forums

 

look out for the link to the orginal US article at the end as well

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One just hopes that the percentage, as low as it is, remains high enough that Leica continues to manufacture them. I love my M9 to the moon, but I still want to buy that MP someday.

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At least the Leica UK spokesperson is a bit more specific than Roger Horn (USA) was:

 

Film cameras are 6% of Leica M cameras sold in the UK. So he's talking units, not revenue, and within the M line, not including compacts and the S line.

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Just to note: Nikon, 3rd Quarter (I believe Oct-Jan):

 

DLSR Sales: 1.2 million units

P & S: 4.1 million

US 34% of Units= 1.8 million units in US for Nikon

 

5% of 1.8 million is 90,100 units. If Leica only makes 10k per month, that is only 30k.

 

Maybe it is only DSLRs. 1.2 m@ 34% to US (assumption) @5% of market= 20.4k per quarter.

 

This sort of makes more sense if they are making 10k per month (at least some months), until you note this is only Nikon, and does not include, Canon, Sony, Panasonic, etc.

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You would expect that the majority of film cameras produced now are only at the quality end of the market. It would be interesting to see exactly what the 5% or 6% is made up of.

 

I went back to film because digital did not give me the same inherent satisfaction that I get from transparencies.

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