Most Brilliant Viral Marekting Ever?

[delander †]

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There is a growing number of customers fed up with carrying around tons of DSLR gear. This market has been spotted by the micro 4/3 group. The M cameras are somewhere in between and of course in a much higher price bracket. If the M9 is as good as it appears on paper then it will bring in a whole load of new customers, how many depends on the price, but I agree that it is not going to be significant in the overall market. It could be, and hopefully will be, very significant for the future of Leica camera. Together with Leica lenses of course. I wonder how CV lenses will cope on FF DRF?

 

Jeff

[colin_lam]

All the NDAs I've written and most if not all those I've signed cover confidential information that the first party provides to the second party. They don't require the second party to maintain confidentiality after the information becomes public - especially if it's the first party who makes it public.

 

Of course there are fine lines. If the confidential information circulates as a rumour, confirming the rumour could violate the NDA.

 

so the later is like "I didn't know that I've lost the brochure when I was taking taxi home until someone showing it on the net!"

[rosuna]

Maybe that's true. But when the M8 came out, he was initially pretty positive about it.

 

I bet he will be very positive about the S2, and the M9.

[batmobile]

The S2 looks a wonderful replacement for a Mamiya 7 kit (as long as you have another $30,000 spare)

 

The S2 sounds incredible and I believe Leica have found a genuine niche here. I personally hope the M9 is weather sealed, has recessed rear buttons and does not require the removal of the baseplate to access the mem card. I would feel disappointed if it is a M8 with updated innards.

[dpattinson]

I will be very impressed with their viral marketing if the actual camera has some functionality in addition to what's in the brochure

Ie - if the brochure is a teaser, rather than the real thing.

[Venkman]

I, personally, am underwhelmed by the way this got out. Either you try and go with a big bang or you leak info out beforehand - but then the big bang is a bit useless.

Since they still aim for big bang, I take it that the leaks were a mistake.

 

The hype is gone for me (if it was even there in the first place). I know pretty much what comes, I might have a look at the forums on wednesday to see if that gets confirmed. The only interesting thing left for me is real world samples.

 

This wasn't a viral campaign IMO. This was just an error made by some employee at the web agency, virtually a "who can possibly guess the third level domain name for our special?" kind of error. I have seen my share of such mistakes in my last 15 years in eBusiness.

 

Viral is used to raise awareness for a product by creating seemingly unrelated, but mass attracting content around it. What we witnessed on the web so far was the buzz that was to be expected by the already existant "fan" base. It won't sell additional units at all.

 

Just my 2 cents.

Dirk