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What If?


leicar7

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I agree. A low price drives market take-on.

 

The biggest market introduction problem that needs to be tackled is market adoption of the new format: housing, flange/bayonet. If there is a slow adoption, there will be losses, fast adoption has over and over shown to provide a superior ROI in many percents.

Compare new car models: the dealers will discount just to have it seen on the streets and succesfull.

 

Note that there is another option for getting a lower price, which is a lower cash outlay because of a trade-in discount the dealer gets. In fact, I myself jumped on the M8 because the dealer gave me more than expected for my M6. Then afterwards I took the decision to also go for newer lenses and laid out a similar amount as first :o

 

And having more than one source for the lens will also prevent those afraid of having to pay $ 12.000 for a CS macro lens from looking elsewhere. If they can buy a converter to a non AF 6x6 or 645 lens - they will be happy of course! Then in due time, they will come in the shop.

 

Just marketing thoughts. The S2 as-is discussed is way beyond my budget!

 

alberti

 

 

I honestly don't think Leica could keep up with demand if they price the S2 at $8,000.00 US. Their production capabilities would be over matched.

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