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Leica Web Site Update


Guest joewehry

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Well I'm afraid I cant agree about the car keys, ribbons etc. To me they mean nothing, just a distraction. They should just get on with explaining what you get with a Leica M8 as opposed to an AF DSLR or a P&S. And don't they sell chrome M8s anymore? Jeff

 

I see it as a clever move to get across the *size* of the M8 (small) while also using colorful, common items.

 

It's a "match your lifestyle" thing--lighter for concerts, USB cables for the tech head, razor for "the serious," keys with the strap denoting "active lifestyle," bedspring for the pure "art" angle. . . . Presented cleanly. Has an "appeals to semi-trendy designers" kind of look about it.

 

E.g., the M8 will fit with your lifestyle, which can include any or all of these things.

 

There's a sense of play about it that's high-end and tongue-in-cheek in a fun way.

 

A sure improvement over the previous, sleazy Euro-glam yuck that was the last campaign.

 

And the Rangerfinder simulation? BRILLIANT as a concept. That one is a winner that helps communicate HOW you use the focusing system of the M8. I can point just about anyone over there and they can get the idea in a second or two.

 

The LEICA M8 rangefinder system: Fast, sharp, pinpoint focusing

 

Thanks,

Will

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Guest WPalank
Anyone tried the dealer locator?

 

Doesn't work anywhere in the UK that I have tried...

 

Same problem with California.

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Actually Will, I agree with you, I have looked again and like it. The rangefinder demo is really clever and highlights one of the major features of the camera to those prospective purchasers who are unsure of how it works.

 

Jeff

 

Jeff, I agree, the rangefinder demo is very, very well done.

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